Salesforce isn’t just an easy-to-use CRM tool — it has helped the company increase revenues. “We’ve doubled our growth since implementing Salesforce,” said Merrow. “We make decisions based on solid information, rather than assumptions or with questions. We can adjust strategic programs based on performance in a moment. We’re more agile than we ever thought possible.”
Salesforce allowed the company to dramatically speed its go-to-market execution, coordinating sales, service, and fulfillment teams for product release in more than 80 countries. In addition, the technology transformed the company’s interaction with domestic customers and was the catalyst for the roll out of a Fall River, Massachusetts-based factory design and development program that empowers manufacturers to leverage machines in their design process.
Mobility keeps all of the company’s reps connected everywhere they go. “We also get a lot of use out of the Salesforce mobile app. We’ve been very proactive about making it available to all staff, since everyone needs to see information in real time,” said Merrow.
Merrow Sewing has created other businesses that use the same template incorporating Salesforce. “With a more agile, connected system working for us, we were able to launch 11 startups,” he said. “It’s difficult to make a startup succeed, so you have to be very strategic in your investments; it has to be able to scale both up and down.” WoolPRO is one of these startups, a 100% Merino Wool apparel line that is designed and manufactured by Merrow Sewing using Merrow Sewing machines. Salesforce has been extremely valuable in maintaining and tracking brand ambassadors for WoolPRO, a unique part of the startup’s structure. With Salesforce, Merrow Sewing now has what it needs to thrive.