From its roots as a small New Zealand-based jewelry retailer, Michael Hill has blossomed into an international business with 289 retail stores across Australia, New Zealand, Canada, and the U.S.
The company’s online presence is a vital supplement to these retail stores, enabling the brand to reach more customers. Using Commerce Cloud, Michael Hill has replicated the in-store experience of product personalization, resulting in more online customer interaction.
As James Johnson, Group Digital Manager at Michael Hill, said: “With [Commerce Cloud], we’ve established a website that makes our customers feel as special as they would in-store.”
The results have been phenomenal. Between October 2013 and February 2014, website traffic increased by 85% and customer conversion rates more than doubled.
“Thanks to the flexibility and integration capabilities of [Commerce Cloud], we’ve been able to develop exciting online features that help us attract more customers as well as upsell and cross-sell more products,” said Johnson.