Vancouver-based recruitment services firm Mindfield is changing the way businesses hire hourly employees by using a data-driven hiring strategy to find the perfect match for employers and job seekers. With some companies bringing on up to 5,000 new hourly employees each year, Co-Founders Cameron Laker and Jade Bourelle established Mindfield to create powerful hourly workforces for their customers. With Mindfield, customers use data analysis, rather than human instinct, to make better hiring decisions. With 50% year-over-year growth, Mindfield quickly became busy helping hourly employers across North America make smarter hires in the retail, hotel, grocery, food services, warehouse, and automotive industries. This fast growth left the Mindfield team feeling overwhelmed with hundreds of daily emails about new candidates and job openings that needed to be filled fast. Looking for a better way to connect 5,000 hiring managers across Canada and increase employee productivity, Mindfield turned to Salesforce.
Using the Salesforce Platform to create a hiring portal that stores candidate data, such as employment history, Mindfield employees have the ability to capture knowledge instantly in a single location, from any device. With remote access to candidate data that is now stored and organized in one place, employee productivity has increased, allowing Mindfield to process and screen candidates more efficiently and deliver quality candidates to clients faster. “Now that hiring managers can use their smartphones to communicate and collaborate anytime, anywhere, we are seeing big improvements in our customer relationships and ability to exceed expectations” said Laker. “To date, we’ve helped 80,000 Canadians find jobs, and with Salesforce we’re closer than ever to reaching our goal of 100,000 placements by the end of 2015.” Mindfield employees use Salesforce Chatter to gain real-time visibility into company updates, download documents and internal communications, share and promote ideas, as well as receive recognition and feedback from clients. Chatter allows Mindfield employees to connect from anywhere at anytime. The platform has increased employee engagement and reduced the number of internal emails being sent. With plans to expand its virtual workforce and recruit talent throughout North America, Mindfield is further developing its platform to be able to better connect with hourly employers and job seekers. The Mindfield recruitment platform has positioned the company well for further expansion and will be a key tool for meeting the firm’s goal to help 100,000 job seekers find employment by the end of this year.