“When content isn’t being engaged with, we can pivot our follow-up so that we can get them engaged and get insights into how we can accelerate that process.”
When Giancola found Salesforce Inbox, he knew his team could be harnessing more data throughout their days and become even more engaged with their communications. By onboarding his regional and national sales teams on Salesforce Inbox, he’s seen a new level of engagement that allows those teams to focus on how they are communicating with clients, which is key to accelerating their business. The Salesforce Inbox Chrome extension has become a critical resource to be able to archive, documents, and share sales communications. In their line of business, according to Giancola, “it’s all about follow-up and follow-through.” As the speed of business accelerates, Salesforce Inbox’s Read Receipts help the sales teams thoroughly document how everyone engages with their content and proposals. When a client is engaged with your content, the follow-up is easy. “[But when content isn’t being engaged with] we can pivot our follow-up so that we can get them engaged and get insights into how we can accelerate that process,” said Giancola.