Nielsen chose Google Cloud for three reasons: easy collaboration, cross-device capability, and its cloud-first strategy.
“On the collaboration side, we found G Suite to be more intuitive,” Andrew says. “It creates simpler and more seamless collaboration.The mobility aspect of G Suite, whether on a phone or a tablet, is impressive.”
For Nielsen, adopting cloud technology for internal use was a big change. The deployment was a large-scale coordinated effort, with executive sponsors and an executive committee to drive and encourage the change. They started with a 100-day plan and a small, tech savvy team. At the 90-day mark, a core group of IT people began migrating emails and content from on-premises sources into the cloud. Soon after, the company launched Google Guides, a network of super users who tested the system and helped others transition to G Suite features such as Gmail, Hangouts, Drive, Docs, Slides, and Sheets.
“Moving to G Suite was as much a change management effort as a technology shift,” said Nerina Martinez, Technology Director at Nielsen. “We appointed a full-time change management leader to work alongside the technical architect and project manager.”
Nielsen conducted a multi-phased approach, focusing on creating a culture of collaboration. The company identified several personas to target. These included general end users, administrative assistants, executive stakeholders, as well as core IT staff and help desk professionals.
In July 2016, the company launched G Suite to more than 50,000 users worldwide. The methodical deployment has been a success: By September 2018, usage of Google Docs was 58 percent; Google Sheets, 82 percent; and Google Slides, 49 percent.
“It’s been a huge success from an IT standpoint and a sales operations standpoint,” Andrew says.