Katie is a 19-year-old girl who follows the hottest fashion brands. When she sees a summer dress that she just has to have, her next move is to find out where to buy it, what it looks like on someone her size, and how other fashionable people prefer to style it.
A social media platform like Instagram is perfect for Katie’s research, and that’s exactly where PacSun engages her. Specializing in fashion for young people in the 17 to 24 age group, PacSun realizes that social media can offer its customers a truly comprehensive shopping experience. Social media is a way for shoppers like Katie to engage with brands, check out other shoppers’ reviews, and click through to an online website to make a purchase. Plus, she can even use her Facebook credentials to log in to PacSun’s site, making her entire shopping journey seamless.
This end-to-end shopping experience keeps PacSun on the cutting edge of commerce.