Poppin designs and sells office supplies and furniture with a twist. Its products — everything from filing cabinets and file folders to staplers and sticky pads — are differentiated by their super sleek design and a variety of 21 candy-colored hues. These happy-looking office products are emblematic of the company’s “work happy” philosophy, which aims to beat the office doldrums with color and style.
In catering to both B2B and B2C customers, Poppin knew it was impractical to maintain two separate websites. So the company split its shopper personas within one unified site.
Case in point, the “Shop for Myself” and “Shop for Business” sections of the site have a very similar, nearly indistinguishable look and feel. That said, the B2B section offers buyer-specific features, like how to attract and retain talent, office design, corporate gifting, and product customization options. The B2C section has a different focus, like allowing shoppers upload, rate, and review photos.