RingDNA knows sales. It’s their business after all. As a sales acceleration company, RingDNA helps sales reps connect with more customers and gives managers real-time data with email and call activities in Salesforce. So they’re always looking for ways to improve their own sales process and deepen relationships with prospects. After getting a demo of Salesforce Inbox at Dreamforce last September, the RingDNA team gave the product a try. Not too long after, they decided all of their reps needed to be using this product to cut time spent on manual processes in their inboxes.
“Being able to schedule emails for the right time during downtime has saved us time and allows us to be able to better plan the day.”
Emails have transformed the way we work, but working out of your inbox at a high volume, like most sales professionals do, cuts heavily into daily productivity. Before Salesforce Inbox came along, RingDNA was looking for ways to help reps increase their email efficiency and work smarter from their inbox. Sometimes, it can feel like sending an email out to a prospect is like letting it drift into a black hole. It’s almost impossible to tell who is engaging with your content and how. That’s where Read Receipts come in from Salesforce. “I love knowing when someone has read my emails. It helps me do a better job of figuring out when to follow up because we see more success when we reach out if we are fresh in someone’s mind,” says Jesse Davis, a senior content manager at RingDNA who also helps manage RingDNA’s inbound sales efforts. Email productivity has at least doubled, according to Davis. “Being able to use Shortcuts and schedule emails for the right time during downtime has saved us time and allows us to be able to better plan the day.”
But good sales relationships aren’t about quantity, they are about quality. The insights Salesforce provides makes it easier to have deeper relationships with prospects while shortening the time it takes to build that relationship. “It’s been a lot easier to keep in touch with people. Read Receipts help us reach out at the right time and bolster meaningful conversations.” Looking forward, Davis is focused on using Salesforce for getting more visibility into sales reps’ cadence and data around how many times his reps are emailing or calling prospects. “Salesforce Inbox has made my job so much easier. Now, I can spend more time creating content to move deals forward.”