Each recommendation is powered by Einstein, next-generation artificial intelligence baked right into the Commerce Cloud platform. Einstein models shopper activity and affinities in real-time to predict the most relevant products to promote to each individual shopper. With each click and interaction, Einstein gets smarter, with each recommendation becoming more refined and accurate.
Indeed, that was a key point for Skis.com, which has been on the Commerce Cloud since 2012. “The Commerce Cloud [formerly Demandware] already has all of our product information, browser behavior, and transactions and operates the storefront where the recommendations are shown. It just made sense to adopt the recommendation engine too. This capability was a natural evolution of what we were already doing with the Commerce Cloud,” says Scott Touchette, Director of Technology for Skis.com.
And it’s certainly paid off — Commerce Cloud Einstein has helped Skis.com see an increase of over 7% overall revenue per visitor. “The results exceeded our expectations, plus the system was simple to run and operate. It just works,” says Andy Schepper, Chief Operating Officer for Skis.com.