Marquis also participated in customer roundtables, hosted and moderated by Retail Practice. “I love the sharing of expertise and experience between platform users, as well as the direct interaction with various area experts on the Commerce Cloud team; I never left with fewer than five new things to investigate (and in many cases, implement), and it was always time very well spent.”
Coming out of these engagements, Marquis prioritized and executed projects that could be tackled in an agile fashion. Instead of trying to do everything at once, which would have been disruptive, laborious, and difficult to execute, the team broke the efforts down to projects which were executed independently. To that effect, Stonewall Kitchen prioritized:
- Making guest checkout readily visible in the shopper’s line of sight, both in the desktop and mobile experiences.
- Re-designing and controlling for presentation; specifically, removing two clicks from the checkout process to increase efficiency.
- Decreasing the number of paths to checkout from a multibranch approach to single branch and consolidating calls to action considering which screens customers have passed through on their way to the cart.
Stonewall Kitchen went live with the improvements in late August 2016.