Wärtsilä has embarked on a groundbreaking digital journey — and wants to take its 12,000 customers along for the ride. “Digitalization is crucial for staying competitive,” said Sini Spets, Vice President of Business Development. “We are investing in developing new digital services and solutions that create value for our customers, so we can grow and innovate together.”
“We have data pouring through the doors, but we need to make sense of it,” said Tomas Hakala, Vice President for 4-Stroke Engine Services. “With Salesforce, we can turn raw data into meaningful information that benefits us and our customers.”
Making information more accessible and visible across multiple functions and geographies was a key driver for deploying a global customer relationship management (CRM) system.
“We were growing with our customers and had operations in 70 countries. We needed to improve collaboration across our business and increase transparency,” said Spets. “Our goal is to create a 360-degree view of our customers globally, so we can deliver superior services and greater benefits.”
Wärtsilä took its first step toward achieving this 360-degree view in 2007, when it deployed Sales Cloud. Hundreds of people working in sales now use the solution to manage new opportunities as well as existing customer accounts. Sami Kujanpää, General Manager of Sales Management, said, “Sales Cloud brings greater efficiency and structure to our global sales operation. We have been able to generate more sales with the same resources.”
As a provider of lifecycle power solutions to marine and energy companies, Wärtsilä needs to be able to track new customer opportunities over months or even years. Large projects and long-term agreements require a lot of teamwork across the sales operation.
“Sales Cloud makes account planning, sales funnel management, and collaboration much easier. We can ensure we align the right resources to the right opportunities,” added Kujanpää.
Wärtsilä has also been able to achieve resource utilization efficiencies across its services business. The company maintains 450 customer installations under long-term contracts, and performs over 100,000 field services jobs a year.
“Our customer relationships need to be based on trust: We help keep ships seaworthy and power plants operational,” said Hakala. “With Service Cloud, we can document the skills of our 3,600 field service professionals to ensure we get the right resource to the right place at the right time.”
Deployed in 2010, Service Cloud is also used to track customer queries and to power an online knowledge base within Wärtsilä Online Services.
Wärtsilä maintains knowledge and skills for 350 different product types, and provides 20,000 technical answers a year.
Simplifying customer access to this expertise is a key part of Wärtsilä’s digital transformation. In 2014, the company launched a range of new online services for its 10,000 users, which are underpinned by Community Cloud.
Thanks to this initiative, customers can now place and track orders for spare parts, access technical support, and maintain inventories and warranties for installed Wärtsilä products.
“Wärtsilä Online Services empower our customers to access information and use installation data to perform key activities when it suits them,” said Spets. “We don’t want to stop at digitizing our data and services. We want to digitize the end-to-end user experience and help our customers digitize their entire business.”
The $5.8 billion company has also improved information access for its nearly 3.600 field service engineers and technicians by creating a mobile app.
Developed on the Salesforce Platform, the app provides access to hundreds of product manuals and installation bulletins.
“Prior to the app, engineers would have to load up CD-ROMs to ensure they had access to the right product documentation at a customer site,” said Hakala. “With the app, this information is not only available in real time, but it’s also tailored to different customer installations instead of just being generic.”
Engineers also use the app to log new leads and to access their service orders, which can be updated and signed off by the customer while on site. “The app saves a massive amount of time and improves quality of service for our customers,” added Hakala.
To ensure customer information and product details are correct across all digital touchpoints, Salesforce is integrated with Wärtsilä’s enterprise resource planning system.
When a new solution is introduced, it’s added to the company’s offering catalog, which is maintained in the Salesforce solution. “We can track the potential of new products and solutions against the expected ROI,” said Kujanpää.
“With Salesforce, we have greater transparency.” Spets said. “This helps us understand our customers and our business better, so we can grow, and become an even better partner to our customers.”
As a digital pioneer, Wärtsilä is already tapping into the power of remote analytics and support. For example, customers can access real-time reports and analytics to help optimize the operation of power plants and vessels around the world.
“By remotely monitoring installations and analyzing the data collected, we can predict maintenance needs, which mitigates risk and maximizes safety and performance for our customers,” said Hakala.