Wolverine Worldwide traces its roots to 1883, and the belief that great things are possible. The company was an early innovator in establishing a national sales force, and became a household name long before technology made it simple for companies to do so.
Over the course of several decades, Wolverine grew into a $2.76 billion company (as of fiscal year 2014), driven primarily by the acquisition of nearly a dozen brands. While acquisitions helped propel global growth, they bogged Wolverine down with different ecommerce code bases for each brand, creating needless overlap, significant inefficiency, and a lack of business agility. “It was not a scalable or sustainable approach for our business,” says Jodi Watson, President of Direct-to-Consumer at Wolverine.
In late 2013, the company set out to re-platform every one of its U.S. Canada, and Europe sites, leveraging Commerce Cloud as the central commerce platform uniting sites, channels, geographies, and devices.