Secure and optimize your data for better business and AI outcomes with Data Cloud.

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Deliver exceptional customer experiences with Data Cloud.

The only hyperscale data engine native to Salesforce.

Your Agentforce journey begins with Data Cloud.

Agents need the right data to work. With Data Cloud, you can create the most intelligent agents possible, giving them access to the exact data they need to deliver any employee or customer experience. Use any data in your organization with Agentforce in a safe and secure manner thanks to the Einstein 1 Trust Layer.

A visual representation of data cloud for Sales
Sales

Find the hottest leads. Close more deals.

  • Automate prospecting based on buyer intent.
  • Grow wallet share with new upsell and cross-sell opportunities.
  • Boost seller productivity by leveraging customer intent and engagement data.
A visual representation of data cloud for Service
Service

Solve more cases, faster, with proactive service.

  • Reduce churn with early warning signals for at-risk customers.
  • Turn service cases into revenue with insights that highlight upsell and cross-sell opportunities.
  • Deliver personalized onboarding journeys using data from external systems and applications.
A visual representation of data cloud for Marketing
Marketing

Personalize messaging with targeted segments and intelligent insights.

  • Reduce churn with early warning signals for at-risk customers.
  • Deliver dynamic personalization using automated journeys for every customer.
  • Optimize performance and spend with a single view of audience and activation performance.
A visual representation of data cloud for Commerce
Commerce

Grow sales. Automate alerts. All with unified data.

  • Personalize the shopping experience using commerce, marketing, and web engagement data.
  • Automate merchandising with connected data from CRM, inventory, and order management.
  • Make smarter decisions based on integrated data.

Customer Success Stories

See how some of the world’s biggest companies already use Data Cloud to power actionable 360 degree customer views.

Learn More

Bombardier partnered with Salesforce to unify disconnected data and integrate AI into the sales process.

A single view of customer data puts sales reps in the pilot's seat.

Data Unified
Reservations & Ticketing Web Browsing Call Center Systems
A graphic that displays
                          Salesforce interface elemets such as
                          contacts engagement over time. Alongside a graphic that shows a woodland scene with Astro and a bird
Learn more

Air India delivers first-class service thanks to their 360-degree view of every passenger.

With unified customer data, Air India agents are more productive and deliver consistent customer experiences.

Data Unified
Loyalty Reservations & Ticketing Call Center Systems

k service cases per month

Mascoma Bank boosts productivity by providing bankers a 360-view of their customers.

Mascoma Bank uses Data Cloud to streamline dozens of legacy systems into one platform that is readily available for employees to use across the enterprise.

Data Unified
Loan Servicing Web Browsing Banking Transactions

% decrease in call center hold times

days to process 1 year's worth of loans

A graphic that displays Salesforce interface elemets such as
                      activity feed. Alongside a graphic that shows 66 tech systems were consolidated into one.
Learn more

Royal Enfield builds a loyal biker community through AI-driven marketing.

By unifying customer data from multiple sources into a single view, Royal Enfield makes customer communication consistent and effificient.

Data Unified
Loyalty Vehicle Ownership Web Engagement

% increase in customer engagement

% reduction in volume of customer communication

% of high propensity leads converted to sales

A graphic that displays the Royal
                          Enfield Marketing and CRM team, Jatin, Nidhi, Sahil, and Shivanya.
Learn more

Bombardier partnered with Salesforce to unify disconnected data and integrate AI into the sales process.

A single view of customer data puts sales reps in the pilot's seat.

Data Unified
Reservations & Ticketing Web Browsing Call Center Systems
A graphic that displays
                        Salesforce interface elemets such as
                        contacts engagement over time. Alongside a graphic that shows a woodland scene with Astro and a bird
Learn more

Air India delivers first-class service thanks to their 360-degree view of every passenger.

With unified customer data, Air India agents are more productive and deliver consistent customer experiences.

Data Unified
Loyalty Reservations & Ticketing Call Center Systems

k service cases per month

Mascoma Bank boosts productivity by providing bankers a 360-view of their customers.

Mascoma Bank uses Data Cloud to streamline dozens of legacy systems into one platform that is readily available for employees to use across the enterprise.

Data Unified
Loan Servicing Web Browsing Banking Transactions

% decrease in call center hold times

days to process 1 year's worth of loans

A graphic that displays Salesforce interface elemets such as
                    activity feed. Alongside a graphic that shows 66 tech systems were consolidated into one.
Learn more

Royal Enfield builds a loyal biker community through AI-driven marketing.

By unifying customer data from multiple sources into a single view, Royal Enfield makes customer communication consistent and effificient.

Data Unified
Loyalty Vehicle Ownership Web Engagement

% increase in customer engagement

% reduction in volume of customer communication

% of high propensity leads converted to sales

A graphic that displays the Royal
                        Enfield Marketing and CRM team, Jatin, Nidhi, Sahil, and Shivanya.
Learn more

The world’s most data-driven companies use Data Cloud.

A person smiling wearing a hoody and pointing to a logo on the clothing that says Datablazer on it

Join the Datablazer Community

Datablazers are Salesforce community members who are passionate about driving business growth with data and AI powered by Data Cloud. Sign up to join a growing group of members to learn, connect, and grow with Data Cloud.

Data Cloud FAQ

Data Cloud allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.

Data Cloud allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.

Unlike other data platforms that focus primarily on managing and organizing data, Data Cloud was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data Cloud is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Einstein AI.

While Data Cloud does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.

With all your data integrated into Data Cloud, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.

Businesses leveraging Data Cloud can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.

Data Cloud pricing is consumption-based, meaning you pay only for the services you use.

Existing Salesforce customers can get started with Data Cloud for free by visiting this page.

Existing Salesforce customers can access this guide to Getting Started with Data Cloud