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Data Cloud is the intelligent activation layer for all your enterprise data.
Unify and activate real-time enterprise data — securely and bi-directionally — across Salesforce, data lakes, warehouses, and business applications. Keep it current, consistent, and ready for AI agents, smarter insights, and faster decision making.
See how the world's most data-driven companies activate their data.
Make your data work harder. No matter where it lives.
Enterprise data holds massive potential but can often be hard to activate. Data Cloud overcomes this with Zero Copy integrations to platforms like Snowflake and Databricks, eliminating duplication and delays to power real-time customer profiles, automated actions, personalized experiences, and smarter decisions at scale. This seamless integration extends the value of existing data lake and warehouse investments thanks to Data Cloud's market-leading customer data platform (CDP) capabilities.
Flexible connectivity with 200+ connectors & the Zero Copy Partner Network.
With over 200 pre-built connectors, Salesforce Data Cloud seamlessly integrates data from across your business – including sources like SAP, Shopify, Zendesk, Workday and more. Through our leading Zero Copy Partner Network, certain integrations allow you to access data directly in its source system without the need for traditional ETL processes or physical data movement. This provides near real-time access and reduces data duplication.
Bridge data silos. Don't rebuild them.
How does Data Cloud work?
Salesforce Data Cloud is designed to work with the systems you already have, acting as your central hub. It bridges data silos, harmonizing information from your lakes, warehouses, and critical business applications. As the central hub, it makes unified, harmonized data readily available for use across Salesforce and any other connected system where it's needed.
Data Cloud Features
Connect
Zero Copy Integration
Connect directly to live data in Snowflake, Databricks, Google Cloud, and more without complex ETL or data duplication, powering insights with up-to-the-moment data.
Structured & Unstructured Data
Ingest, process, and harmonize diverse data types – from tables and logs to text, images, and streaming events – for a complete view.
200+ Connectors
Easily bring data in from Salesforce clouds, MuleSoft, databases, and popular third-party apps with a rich library of pre-built connectors.
Harmonize
Identity Resolution
Build unified profiles by intelligently matching and reconciling customer identities across your different data sources and systems.
Data Prep & Transformations
Cleanse, reshape, enrich, and prepare your data for analysis and activation using intuitive, powerful transformation tools.
Unified Data Model
Map disparate source data to a standardized, extensible model based on Salesforce standards for consistent interpretation and use.
Govern
Policy-Based Governance
Define and automatically enforce data usage policies, consent preferences, and compliance rules across all your connected data.
AI Tagging & Classification
Leverage AI to automatically identify and classify sensitive data, helping you apply appropriate governance and privacy controls.
Private Connect for Data Cloud
Establish secure, private connections between your AWS or Azure environments and Data Cloud, avoiding public internet exposure.
Activate
Data Cloud Triggered Flows
Initiate real-time Salesforce automation (Flows) based on data changes, calculated insights, or streaming events processed by Data Cloud.
Segments
Create dynamic audience segments using any harmonized attribute or insight for precise targeting across channels.
Insights & Predictive Models
Generate calculated metrics (like LTV or engagement scores) and utilize predictive AI models to anticipate customer behavior and needs.
Data Sharing
Data Lakes & Warehouses
Securely share harmonized profiles, segments, or insights from Data Cloud back to external platforms like Snowflake, Databricks, BigQuery, etc.
Business Applications
Push unified data or activate segments directly into downstream business applications like marketing automation, ERP, or analytics tools.
Advertising Platforms
Send customer segments directly to major advertising platforms (Google, Meta, etc.) for targeted campaigns and efficient ad spend.
Gartner® names Salesforce a Leader in Customer Data Platforms for the second year in a row.
Learn why Gartner named Salesforce a Leader.
Join the Datablazer Community
Tap into a network of Data Cloud experts and enthusiasts. The Datablazer Community is where passionate professionals learn, connect, and innovate using data and AI across their enterprise. Join us to grow your skills.
Unlock Data Cloud Potential: Guides, Webinars, and More
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Frequently Asked Questions
Data Cloud allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data Cloud allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organizing data, Data Cloud was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data Cloud is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.
While Data Cloud does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data Cloud, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data Cloud can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data Cloud pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can get started with Data Cloud for free by visiting this page.
Existing Salesforce customers can access this guide to Getting Started with Data Cloud