Data 360 Clean Rooms
Unlock Shared Insights Without Moving Your Data
Securely analyze collective datasets with partners while keeping your raw data protected and private
Trusted Data Collaboration for the Agentic Era
Data 360 Clean Rooms provides a secure environment to uncover shared insights with partners. Built on Salesforce Data 360’s Zero Copy foundation, it lets you access data exactly where it lives, eliminating the need to move it. This simplifies governance, so you can confidently scale Agentforce and AI strategies for the agentic era.
Out-of-the-Box Templates
Move faster with a template-driven experience that removes technical friction. This intuitive experience allows business teams to launch and manage collaborations independently, eliminating the need for heavy engineering or data science resources.
Zero Copy Foundation
Collaborate securely without the legal and privacy risks of traditional data sharing. By analyzing partner data where it lives, you maintain data sovereignty and compliance, ensuring sensitive PII never leaves your control even while generating shared insights.
Native Agentforce Integration
Directly power your agents with insight from trusted partner data. Data 360 Clean Rooms insights feed into Agentforce, enabling AI agents across the entire Customer 360 to proactively surface opportunities and trigger next-best actions, delivering personalized experiences.
Cross-Cloud Interoperability with AWS
Securely connect with partners regardless of their cloud provider. Our "Bring Your Own Clean Room" (BYOCR) capability features a native integration for AWS Clean Rooms, allowing you to analyze collective datasets and find hidden audiences on the platforms your partners already use, all without moving or copying underlying data.
Accelerate Cross-Cloud Collaboration
Connect your data
Designate which data is available for collaboration from any data source, including Salesforce Data 360, AWS, Snowflake, BigQuery, or Databricks.
Define rules and invite partners
Securely invite partners, such as retailers, media publishers and co-marketing allies, to participate in a data collaboration and use a simple interface to set granular, column-level sharing rules and permissions. Apply pre-approved, out-of-the-box use case templates to govern every query.
Analyze and activate
Securely run analyses on the combined data. The clean room uses privacy-enhancing technologies like private joins and aggregation thresholds to return only anonymized, aggregate insights, ready for immediate activation.
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Data 360 Clean Rooms FAQs
Data 360 Clean Rooms is a secure, Zero Copy foundation designed for trusted data collaboration in the AI era. It allows businesses to partner and share data to discover hidden audiences and unlock revenue without ever moving or exposing a single row of underlying raw data. By providing a "neutral ground," it enables teams to analyze collective datasets while maintaining absolute control over sensitive information. This environment is specifically built to help companies confidently scale their Agentforce and AI strategies by fueling them with trusted, multi-party insights.
The platform is defined by its Zero Copy foundation, which allows users to analyze partner data exactly where it lives. Key features include Out-of-the-Box Templates that enable business teams to manage collaborations independently without deep technical or data science resources. It also offers Native Agentforce Integration, feeding clean room insights directly into AI agents to trigger personalized customer actions. Furthermore, its Cross-Cloud Interoperability (via "Bring Your Own Clean Room") provides native integration for AWS Clean Rooms, allowing for secure collaboration across different cloud providers.
The primary benefit is the significant reduction of legal and privacy risks associated with traditional data sharing, as sensitive PII never leaves a company's control. It eliminates technical friction through an intuitive three-step process: connecting data, defining rules, and activating insights. Businesses benefit from enhanced revenue growth by creating co-marketing opportunities and discovering new, high-value audiences. Additionally, it ensures data sovereignty and compliance by using privacy-enhancing technologies like private joins and aggregation thresholds to return only anonymized, aggregate insights ready for immediate use.