Data.com and Salesforce: A perfect pairing for growth at Bespoke Collection
A fine wine shared with family or friends can turn any moment into a special memory. The Bespoke Collection strives to capture that magic for all its customers through a curated selection of premium wine and art experiences from its multi-brand family. Bespoke counts on Data.com and Salesforce to help provide the personal touch that has become Bespoke’s trademark—and its key to growth.
Making the right connections
Bespoke finds some of its best customers through partners. And it finds great partners through Data.com. Highly detailed search criteria segments contacts by industry, region, and title, and quickly zeros in on opportunities. “Data.com allows us to reach out to businesses and understand how they might have an interest in our product—for their employees, for their clients, or for their partners,” explained Bespoke’s President and Partner, Paul Leary.
Bespoke also uses Data.com to clean up dirty data and append missing details such as title, company, work email, and direct phone numbers, so all contact records are current, complete, and accurate. Using Data.com in Salesforce, Bespoke’s sales productivity jumped 30%, and campaign delivery rates rose 9%.
Seamless and integrated
Best of all, Data.com is completely integrated with Salesforce for end-to-end sales and marketing. “With Data.com and Salesforce together, I know what leads we're generating through Data.com and how we're interacting with our clients,” said Leary. “All of it is right here in dashboards and reports, and it’s seamless.”