Kelly Services® drives continued prospecting success with Data.com
When Kelly Services deployed Data.com to support a new telesales and direct marketing initiative targeting specific business segments and titles, they quickly saw amazing results. Within months, they were able to identify, qualify, and close new leads to drive net new profits of more than $4 million.
Now, Kelly Services is continuing their sales success by enabling its account managers to use Data.com to search for and uncover valuable new contacts within a site, with the goal of expanding their footprint within existing accounts. As a result, they have been able to forge deeper relationships, increase revenue per account, and decrease customer churn.