Standard Register modernizes and accelerates its sales practices with Data.com
Standard Register's transition to a new set of digital products and services required the company to rapidly identify new buyers, deploy a more consistent sales process, and create a true 360-degree view of the customer. Within months of launching Data.com, Standard Register was gaining new customer insights to more effectively advance deals through the sales cycle, and they doubled the number of contacts specifically targeted to growth opportunities.
- Challenge: Replace an aging in-house sales and marketing platform to provide the flexibility and insight needed to thrive in a fast-changing marketplace
- Solution: Salesforce Data.com, a solution that provides access to business data and that also automatically updates and enriches leads, contacts, and accounts directly within Salesforce
- Benefits: Standard Register now has a 360-degree view of its customers to more effectively market and sell as it expands from a product-based company to a provider of service-based solutions
- Project Duration: 11 months