Data Quality Crash Course - Lesson 2: Fostering a Data-Centric Culture

Welcome to week 4 of our Improving Your CRM Data Crash Course. We hope you’ve seen some early results from the discussions and efforts you’ve made so far to improve your company’s data quality. This week’s topic is about how to start putting a plan in place for how your organization manages data overall.

Ask yourself:

  • Are you familiar with the concepts of data governance and stewardship?
  • Does your company have standards or policies in place for managing data?
  • Have you assessed the health of your data?
  • Who is responsible for ensuring the ongoing health and quality of data?

A plan for governing and maintaining data quality can have a material impact on revenue. According to SiriusDecisions, a data quality strategy and targeted data improvement efforts that solve conflicts at the source can lead to a 25% increase in converting inquiries to marketing-qualified leads.


Download eBook
Introduction to Data Governance & Stewardship


To realize the full value of an investment in the, you need policies and processes for collecting the right data, managing it, and ensuring that it is reliable and relevant.

This e-book includes tips on assessing data health, recommendations for a governance plan, and key stewardship activities to consider.


Begin the process of creating a Governance Plan by recruiting a data stakeholder team and meeting to outline the issues you want to address, then begin drafting the plan.

If you have any questions at any time, contact your Salesforce Account Executive. Or, you can have a Sales Representative reach out to you by filling out this Form. We’re here to help.