Take action with all your data in CRM.

Connect any data source and power actions across sales, service, and marketing.

The right tools to help you put all your trapped data to work in CRM.

An open platform to connect all your data.

Seamlessly integrate all your data with Salesforce, regardless of source. With Data Cloud, you can unify all your disconnected data without building expensive and difficult to manage data pipelines.

Leverage out-of-the-box connectors to easily bring in external data from leading cloud providers, web/mobile applications, and over 300+ sources with MuleSoft.

Light purple background with a bubble of external data sources (Amazon S3, Workday, Microsoft Azure, Coupa, APIs & SDKs, and Xero) with an arrow pointing to Data Cloud.

Use zero copy integrations to securely share data bi-directionally between Data Cloud and leading data lakes and warehouses without duplicating data.

Images of a data lake and a data warehouse connect with Zero ETL and ladder up to Data Cloud bubble.

Go beyond structured data and ingest content such as chat transcripts, PDFs, and knowledge base articles with Data Cloud’s Vector Database.

Bubble showing original documents passes through an Embedding Model and becomes a list of Embeddings.

Bring together data from all your multiple orgs and clouds to get one holistic view of your customers across your Salesforce ecosystem. Use near-real-time sync for CRM-related apps to act on data at a moment’s notice.

A list of Salesforce apps that ladder up into Data Cloud, including Sales, Service, Marketing, Commerce, and Industries.
Light purple background with a bubble of external data sources (Amazon S3, Workday, Microsoft Azure, Coupa, APIs & SDKs, and Xero) with an arrow pointing to Data Cloud.
Images of a data lake and a data warehouse connect with Zero ETL and ladder up to Data Cloud bubble.
Bubble showing original documents passes through an Embedding Model and becomes a list of Embeddings.
A list of Salesforce apps that ladder up into Data Cloud, including Sales, Service, Marketing, Commerce, and Industries.

Make sense of all your data.

Data Cloud harmonizes all your data into a single model with a 360-degree view of the customer. Seamlessly share direct access with every team across the business applications they use every day.

Turn data from any source into native objects and fields on Salesforce by mapping to our standard metadata framework. Get up and running quickly with our out-of-the-box reference data models or fully customize any model to meet your needs.

Data from a Snowflake bubble flowing into a Standard Data Model bubble.

Make a limited portion of your enterprise data model available to select services like AI prompts to improve speed and performance. Use Data Cloud’s visual builder to easily see all the relationships between selected Data Model objects before deploying.

Light purple background with a number of account details in bubbles surrounding a young woman smiling and looking at her phone.
Data from a Snowflake bubble flowing into a Standard Data Model bubble.
Light purple background with a number of account details in bubbles surrounding a young woman smiling and looking at her phone.

A single, comprehensive view of every customer.

Unlock a 360-degree view of every customer that all your customer-facing teams can access and understand.

Choose which profiles to unify across all your different data sources during the identity resolution process. Build rule sets to match profiles by applying one or more criteria at the Individual or Account level. Determine the right level of precision by choosing from Exact or Fuzzy Matching rules.

Screen showing a comprehensive view of a customer.

Determine which value you’ll use for a field on a unified profile when conflicts arise between different data sources. Choose to select values based on rules like Last Updated or Most Frequent.

Screen showing a comprehensive view of a customer.

Combine match and reconciliation rules to deliver rulesets that you can use to resolve identities into unified profiles. Mix and match different combinations depending on your specific business needs.

Screen showing a comprehensive view of a customer.
Screen showing a comprehensive view of a customer.
Screen showing a comprehensive view of a customer.
Screen showing a comprehensive view of a customer.

Enhance your understanding of the customer.

Turn all your data into a rich source of information and insights through an array of low-code tools that help analyze your data and predict customer behavior.

Use our low-code builder to easily create useful metrics from your data like Customer Lifetime Value, Propensity to Buy, Engagement Scores, and more.

Light purple background featuring multiple bubbles showing account information and analysis for a customer.

Build, analyze, and discover intelligent, high-value audience segments in one user-friendly interface.

Light purple background showing the creation of a new Audience Segment with support from Einstein in a chat window.

Easily allow models from external platforms like Amazon SageMaker to connect and work on your own data stored in Data Cloud.

Screen with Salesforce UI showing Model Builder options.
Light purple background featuring multiple bubbles showing account information and analysis for a customer.
Light purple background showing the creation of a new Audience Segment with support from Einstein in a chat window.
Screen with Salesforce UI showing Model Builder options.

Take action on unified data, everywhere.

Leverage seamless integrations to both Salesforce applications and popular external destinations, like first-party advertising platforms, to activate experiences powered by Data Cloud in virtually any environment where your work takes place.

Enhance Salesforce apps by bringing Data Cloud field, objects, and insights directly into your contact, lead, and account pages.

Light purple background showing a customer profile with analysis and recent orders.

Trigger automations using Flow based on changes to anything in your unified customer data model.

Light purple background showing an Automated Lead Routing Flow chart.

Use your unified data and insights across a growing ecosystem of 3rd party destinations that live outside Salesforce. Leverage direct integrations to advertising partners like Google, Facebook, and Amazon and messaging platforms like WhatsApp.

Dashboard that shows a new activation, an activation summary, and activation targets.
Light purple background showing a customer profile with analysis and recent orders.
Light purple background showing an Automated Lead Routing Flow chart.
Dashboard that shows a new activation, an activation summary, and activation targets.

Securely ground AI in your data.

Leverage the Einstein 1 Trust Layer to use all your structured and unstructured data to power AI without sacrificing data governance and security.

Give every AI prompt the proper context based on your structured and unstructured data, along with its metadata, from Data Cloud.

Salesforce UI showing Prompt Builder, Data Cloud, and CRM Data.

Generate accurate and trusted responses in natural language that are grounded in all your company’s proprietary data stored in Data Cloud.

Light purple background with Salesforce UI showing Model Builder options.
Salesforce UI showing Prompt Builder, Data Cloud, and CRM Data.
Light purple background with Salesforce UI showing Model Builder options.