One AI-enabled customer data platform. A Leader in both CDP for B2B and B2C.

Salesforce has been named a Leader in the IDC MarketScape for Customer Data Platforms. — across both B2C and B2B evaluations for the second time. Recognized for strengths in Zero-copy and hybrid data architecture, Unstructured data for AI agents, Privacy-safe data collaboration and Enterprise traction beyond marketing.

Two Reports. One Clear Leader

For B2C Companies

Get The 2026 IDC Marketscape for Worldwide AI-Enabled Customer Data Platforms for B2C Users

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For B2B Companies

Get The 2026 IDC Marketscape for Worldwide AI-Enabled Customer Data Platforms for B2B Users

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See how the world's most data-driven companies activate their data.

We have to make decisions using trusted data in the right context. And that's where Salesforce helps.

Dr. Romi Chopra

Founder & CEO, Mimit Health

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