One AI-enabled Customer Data Platform. A Leader in both B2B and B2C

Salesforce has been named a Leader in the IDC MarketScape for Customer Data Platforms two years running — across both B2C and B2B evaluations. Recognized for unifying data, activating AI agents, and delivering customer intelligence across the entire enterprise.

Two Reports. One Clear Leader

For B2C Companies

Get The 2026 IDC Marketscape for Worldwide AI-Enabled Customer Data Platforms for B2C Users

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For B2B Companies

Get The 2026 IDC Marketscape for Worldwide AI-Enabled Customer Data Platforms for B2B Users

Download B2B Report Now

See how the world's most data-driven companies activate their data.

We have to make decisions using trusted data in the right context. And that's where Salesforce helps.

Dr. Romi Chopra

Founder & CEO, Mimit Health

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