{"id":11803,"date":"2024-07-10T09:30:00","date_gmt":"2024-07-10T09:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11803"},"modified":"2025-01-20T16:38:02","modified_gmt":"2025-01-20T16:38:02","slug":"podcast-prompt-zum-erfolg-ottobock","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/de\/blog\/podcast-prompt-zum-erfolg-ottobock\/","title":{"rendered":"Wie verbessert KI die Customer Experience? \u2013 mit Oliver Adekunle von Ottobock"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wie verbessert KI die Customer Experience? \u2013 mit Oliver Adekunle von Ottobock | Prompt zum Erfolg\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tcXbY7_nhZ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Viele Reden von Daten, Daten machen so nichts. Erst wenn du anf\u00e4ngst, daraus Wissen zu generieren bringt es was. <br>F\u00fcr uns ist ganz klar zu schauen, dass wir auch neue Dinge daraus entwickeln, an die wir jetzt wahrscheinlich gar nicht denken und uns auch andere M\u00f6glichkeiten geben.<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><strong>Oliver Adekunle &#8211; Head of Marketing Technology, Ottobock<\/strong><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Auf LinkedIn teilen (\u00f6ffnet sich in neuem Tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fde%2Fblog%2Fpodcast-prompt-zum-erfolg-ottobock%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Wie%20verbessert%20KI%20die%20Customer%20Experience%3F%20%E2%80%93%20mit%20Oliver%20Adekunle%20von%20Ottobock\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Auf Twitter teilen (\u00f6ffnet sich in neuem Tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Wie%20verbessert%20KI%20die%20Customer%20Experience%3F%20%E2%80%93%20mit%20Oliver%20Adekunle%20von%20Ottobock&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fde%2Fblog%2Fpodcast-prompt-zum-erfolg-ottobock%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Auf Facebook teilen (\u00f6ffnet sich in neuem Tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fde%2Fblog%2Fpodcast-prompt-zum-erfolg-ottobock%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Wie verbessert KI die Customer Experience? \u2013 mit Oliver Adekunle von Ottobock\" https:\/\/www.salesforce.com\/de\/blog\/podcast-prompt-zum-erfolg-ottobock\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Denn Ottobock lernt nicht nur aus den Produktdaten der eigenen Prothesen und Orthesen, sondern stellt auch hyper <a href=\"https:\/\/www.salesforce.com\/de\/blog\/personalisiertes-marketing\/\">personalisierte Inhalte im Marketing<\/a> immer zur richtigen Zeit am richtigen Touchpoint zur Verf\u00fcgung. Zudem erz\u00e4hlt Oliver im Podcast, welche weiteren Potenziale es f\u00fcr KI z.B. im Service, Patient-Care oder in der Predictive Maintenance gibt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-sie-in-dieser-folge-lernen\">Was Sie in dieser Folge lernen:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wie man KI mit besonders sch\u00fctzenswerten Daten nutzen kann.<\/li>\n\n\n\n<li>Wie Ottobock sich mit KI von product-centric zu human-centric weiterentwickelt.<\/li>\n\n\n\n<li>Wie hyper-personalisierte Marketing Journeys Kund:innen an allen Touchpoints unterst\u00fctzen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-erfahren-sie-mehr-zu-diesem-thema\">Erfahren Sie mehr zu diesem Thema:<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.salesforce.com\/de\/blog\/kundenbeziehung\/\">Kundenbeziehungen von morgen<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In dieser Folge spricht Oliver Adekunle (Head of Marketing Technology, Ottobock) mit Patrick Heinen von Salesforce dar\u00fcber, wie das Medizintechnikunternehmen KI nutzt, um die Customer Experience ihrer Kund:innen und Patient:innen zu verbessern. Und zwar vom Marketing \u00fcber den Service bis zum Produkt. <\/p>\n","protected":false},"author":479,"featured_media":11936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[22,57,324,576],"sf_content_type":[567],"blog":[444,458,496,515],"coauthors":[573,377],"class_list":["post-11803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-generative-ai","sf_topic-ai","sf_topic-podcasts","sf_content_type-podcast","blog-marketing","blog-ai","blog-generative-ai","blog-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast mit Oliver Adekunle - KI verbessert Customer Experience<\/title>\n<meta name=\"description\" content=\"Podcast: Wie die Ottobock (Medizintechnik) KI nutzt, um die Customer Experience zu verbessern. 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