{"id":448,"date":"2018-09-11T18:37:00","date_gmt":"2023-06-06T18:36:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=448"},"modified":"2023-06-20T15:33:54","modified_gmt":"2023-06-20T15:33:54","slug":"canyon-bicycles-trailblazer","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/de\/blog\/canyon-bicycles-trailblazer\/","title":{"rendered":"Wie Canyon Bicycles aus Kunden Fans macht"},"content":{"rendered":"\n

In Zeiten der 4. Industriellen Revolution z\u00e4hlt es mehr denn je, die Bed\u00fcrfnisse der Kunden zu verstehen und sie entlang aller Touchpoints und einer konsistenten Customer Journey zu bedienen. Kunden sind heute anspruchsvoller geworden. Sie shoppen per App, lesen, was andere Facebook-Nutzer von einer Marke halten, chatten per Messenger, schauen sich Produkte im Laden an und telefonieren mit dem Kundenservice. Sie erwarten \u00fcber alle diese Kan\u00e4le hinweg ein einheitliches Erlebnis, das ihren pers\u00f6nlichen Geschmack, ihre Kommunikationspr\u00e4ferenzen, ihre Lebenssituation und Einkaufshistorie ber\u00fccksichtigt. Deshalb ist es essentiell, dass Unternehmen neue Technologien einsetzen und ihre Transformation vorantreiben, um diesen ge\u00e4nderten Kundenanforderungen k\u00fcnftig gerecht zu werden. Wie aus Kunden Fans werden zeigt die Koblenzer Radschmiede Canyon Bicycles auf der DMEXCO. Die Digitalpioniere von Canyon verbinden Tradition und Moderne. Das 1985 von den Br\u00fcdern Roman und Franc Arnold gegr\u00fcndete Fahrradgesch\u00e4ft \u201aRadsport Arnold GmbH\u2018 war schon immer am Puls der Zeit. Bereits 1996 erschien das erste eigene Rad unter der Marke Canyon und die Br\u00fcder bauten den ersten Direktvertriebskanal \u00fcber das Internet auf. So wurden nicht nur auf neuste Technologien f\u00fcr die R\u00e4der gesetzt, sondern mit Lutz Scheffer und sp\u00e4ter Hans Christian Smolik namhafte Frame-Designer und Radkonstrukteure verpflichtet, um den Markenkern noch st\u00e4rker zu sch\u00e4rfen und sich vom Wettbewerb abzuheben. Die Rad-Profis von Canyon f\u00fchlen sich seit ihrer Gr\u00fcndung Innovationen verpflichtet. Dabei bringen sie modernste Technologien und herausragendes Design zusammen. In diesem Rahmen setzt Canyon auf Salesforce als strategische Plattform, um sich mit Kunden, Partnern und Mitarbeitern auf neue Art zu vernetzen. Dabei nutzen sie die gesamte Bandbreite der L\u00f6sungen der Salesforce Plattform, wie Sales Cloud, Service Cloud, Marketing Cloud und Social Studio stringent \u00fcber alle Touchpoints und die gesamte Customer Journey hinweg. Praktische Beispiele f\u00fcr die Vorteile einer solchen vernetzten L\u00f6sung sind individuell auf den Kunden zugeschnittene Angebote mit einem sp\u00fcrbaren Mehrwert.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

CANYON begeistert sein Fans – wie ihnen dies gelingt, zeigen sie auf der DMEXCO.<\/p>\n","protected":false},"author":1,"featured_media":446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[22,42],"sf_content_type":[],"blog":[478,444],"coauthors":[129],"class_list":["post-448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-customer-success","blog-customer-success","blog-marketing"],"yoast_head":"\nWie Canyon Bicycles aus Kunden Fans macht - Salesforce<\/title>\n<meta name=\"description\" content=\"CANYON begeistert sein Fans - wie ihnen dies gelingt, zeigen sie auf der DMEXCO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/de\/blog\/canyon-bicycles-trailblazer\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Canyon Bicycles aus Kunden Fans macht\" \/>\n<meta property=\"og:description\" content=\"CANYON begeistert sein Fans - 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