Wyndham Hotels & Resorts is one of the world's largest hotel franchising companies, supporting approximately 8,400 properties and millions of guests worldwide. As their business grew, siloed guest data, duplicate records, and phone-based franchise owner support made it harder to deliver fast, personalized service.
With Data 360, MuleSoft, Informatica, and Agentforce Service, Wyndham created Wyndham Reservations Guest 360, a single, trusted, real-time record of every guest. Service reps can now access reservation history, loyalty status, preferences, and sentiment in one place, while AI-powered recommendations help personalize conversations and identify revenue opportunities.
Wyndham also launched agentic support for franchise owners. Now instead of calling and potentially waiting on hold, franchisees get instant assistance with routine needs from Agentforce via the Wyndham Community online owner portal.
The results
5
%
increase in Wyndham Rewards enrollment
21
%
faster service conversations YoY
20
%
autonomous resolution of franchisee inquiries
25
%
reduction in contact center call volume
Explore Wyndham’s solution
From siloed records to unified profiles with Data 360
A zero-friction data supply chain unifies reservation, loyalty, service, and feedback data into trusted guest profiles that power fast, thoughtful service.
Agentforce makes self-service convenient for franchisees
Agentic service grounded in operational and knowledge data helps owners find answers on demand, reducing routine calls and freeing reps for complex inquiries.
About the Company
Wyndham Hotels & Resorts is one of the world's largest hotel franchising companies, welcoming millions of guests at approximately 8,400 properties across 25 brands.
Get started
Success stories
Explore how other leaders are building Agentic Enterprises.
Free trial
Hit the ground running with guided setup and 30 days of free access.
Product demos
See what Salesforce can do for your business.
