Life Sciences Commercial Greenhouse Workshop with Deloitte and Salesforce

Life Sciences Commercial Greenhouse Workshop with Deloitte and Salesforce

Life Sciences Commercial Greenhouse Workshop with Deloitte and Salesforce
  • 24. Januar 2017
  • Deloitte Greenhouse
  • Zürich, Switzerland

Details

Life Sciences Commercial Greenhouse Workshop with Salesforce and Deloitte

SalesforceDeloitte

Life Sciences Commercial has been experiencing a big transformation – in today's connected world customer expectations are driving the shift from disconnected sales and marketing to integrated multi-channel strategies placing the customer at the center of all activities. The era of digital is creating a wealth of opportunities – from connecting with customers, partners and patients in a whole new day to digital automation of business processes.

During this interactive Greenhouse workshop we will share PoVs and insights with Life Sciences commercial leaders, with special focus on:

  • How to better understand and segment your customers in order to develop tailored customer journeys engaging your customers at every touchpoint with the right message at the right time based on their individual preferences and behaviours
  • How the role of the sales rep is evolving to become orchestrator of a digital connected environment
  • How an integrated digital platforms such as Salesforce can unleash the full potential of digitalization
  • How digital connected operating models are changing the skills required as well as the roles and functions in an organisations

Join us for our first workshop - we will be meeting periodically to start connecting a group of Life Sciences commercial leaders who are actively leveraging digitalisation in their role and are interested in a regular open dialogue with their peers around key innovations, lessons learned and digital best practices.

Your attendance will be free of charge.

Agenda

 

SalesforceDeloitte
3.00pm Arrival and Registration
3.30pm Welcome
4.00pm Roundtable, Introductions and Objectives
4.15pm

From Multi-Channel to Integrated Digital Platforms: A view of the industry

Insight and roundtable discussions:

  • Beyond CLM: Advanced Segmentation and Targeting
  • Evolving to become an orchestrator of a digital connected environment
  • Connected Services for Patients and HCP's
  • Innovation Technology: an integrated platform for life Sciences Commercial
  • A word on Digital Governance
5.30pm Best Practices
5.45pm Feedback and ideas for future agenda
6.00pm Aperitif and canapés

Registrierung

Registrierungsprozess abgeschlossen