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How to win the heart and loyalty of Generation Z.

There is no way around it today and in the future: "Gen Z", born between 1997 and 2012, is becoming an increasingly important target group for retailers. But through which channels and with which values and which messages can these young people be enthused for brands and retailers? What makes "Generation Z" loyal customers?

In our webinar, you will learn:

  • the 5 must-haves to incorporate into your loyalty program to capture Gen Z
  • Gen Z spends their time on social media - what apps, how often, and why
  • how to design inspiring loyalty programs that are highly impactful, for example, through gamification
  • how to plan compelling customer and product lifecycle journeys - mobile first and with the communication channels that are in demand.
  • how sustainability becomes a credible part of the corporate strategy - for example through re-commerce offers.

Two experts await you:

Nino Bergfeld is Director Retail Advisory at Salesforce and advises brands and retailers in EMEA on topics such as digitalization, customer-centric transformation, loyalty and innovation.

Andrew Roth is founder and CEO of dcdx, a research and strategy company that advises top companies on how to better understand Gen Z.

We look forward to your registration,

Your Salesforce Team.


 

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