{"id":2045,"date":"2026-02-24T17:42:10","date_gmt":"2026-02-24T16:42:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2045"},"modified":"2026-02-24T17:42:27","modified_gmt":"2026-02-24T16:42:27","slug":"state-of-marketing-2026","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/de\/news\/state-of-marketing-2026\/","title":{"rendered":"Salesforce Studie: 79% der deutschen Marketingteams nutzen KI \u2013 und setzen dennoch \u00fcberwiegend auf generische Kampagnen"},"content":{"rendered":"\n<p>Der aktuelle <a href=\"https:\/\/www.salesforce.com\/marketing\/resources\/state-of-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Marketing Report<\/a> von Salesforce zeigt: Kund:innen erwarten heute eine Markeninteraktion, die so m\u00fchelos ist wie der Chat mit einem LLM \u2013 unmittelbar, dialogorientiert und personalisiert. Allerdings verhindern isolierte Systeme und fragmentierte Daten eine echte dialogorientierte Kommunikation. So haben 82 Prozent der Marketingfachleute in Deutschland weiterhin Schwierigkeiten, zeitnah auf Kundenanfragen zu reagieren. Weltweit liegt dieser Anteil bei 69 Prozent. Insgesamt r\u00e4umen mehr als drei Viertel (76 %) der Marketer hierzulande ein, \u00fcberwiegend generische Kampagnen umzusetzen.<\/p>\n\n\n\n<p>&#8222;Der wesentliche Unterschied liegt im Kontext: KI, die nur den Status quo automatisiert, schafft Effizienz. KI-Agenten, die den richtigen Kontext verstehen, generieren hingegen echtes Wachstum\u201c, erkl\u00e4rt Nino Bergfeld, Retail &amp; Consumer Goods Lead EMEA Central bei Salesforce. &#8222;Agentisches Marketing markiert deshalb den n\u00e4chsten Evolutionsschritt, weg vom reinen Senden von Botschaften, hin zu echter Interaktion.\u201c<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Agentisches Marketing markiert deshalb den n\u00e4chsten Evolutionsschritt, weg vom reinen Senden von Botschaften, hin zu echter Interaktion.<\/p>\n<cite>Nino Bergfeld, Retail &amp; Consumer Goods Lead EMEA Central bei Salesforce<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-wesentliche-erkenntnisse-im-uberblic-k\"><strong>Wesentliche Erkenntnisse im \u00dcberblic<\/strong>k<\/h4>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"2068-modal\"><span class=\"screen-reader-text\">Modal-Abbildung \u00f6ffnen<\/span><img loading=\"lazy\" decoding=\"async\" height=\"578\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=1024\" alt=\"State of Marketing Germany 2026\" class=\"wp-image-2068\" srcset=\"https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png 1639w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=1024&amp;h=578 1024w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=1536&amp;h=867 1536w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=678&amp;h=383 678w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=342&amp;h=193 342w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=1218&amp;h=687 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"2068-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Dieses Bild-Dialogfenster schlie\u00dfen\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1639\" height=\"925\" src=\"https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=1024\" alt=\"State of Marketing Germany 2026\" class=\"wp-image-2068\" srcset=\"https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png 1639w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=1024&amp;h=578 1024w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=1536&amp;h=867 1536w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=678&amp;h=383 678w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=342&amp;h=193 342w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/02\/State-of-Marketing-Germany-2026.png?w=1218&amp;h=687 1218w\" sizes=\"auto, (max-width: 1639px) 100vw, 1639px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-daten-bleiben-der-grosste-engpass-bei-der-personalisierung-nbsp\"><strong><strong>Daten bleiben der gr\u00f6\u00dfte Engpass bei der Personalisierung<\/strong>&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>98 Prozent der Marketer in Deutschland sto\u00dfen bei der Personalisierung auf Hindernisse, insbesondere aufgrund unzureichender Datenqualit\u00e4t und siloartiger Systeme.&nbsp;<\/li>\n\n\n\n<li>73 Prozent ben\u00f6tigen mehr personalisierte Inhalte, als sie produzieren k\u00f6nnen; 79 Prozent setzen auf KI, um diese L\u00fccke zu schlie\u00dfen.&nbsp;<\/li>\n\n\n\n<li>Marketingteams weltweit mit vereinheitlichten Kundendaten reagieren mit einer um 42 Prozent h\u00f6heren Wahrscheinlichkeit regelm\u00e4\u00dfig auf Kundenanfragen und setzen mit einer um 60 Prozent h\u00f6heren Wahrscheinlichkeit KI-Agenten zur Skalierung ihrer Aktivit\u00e4ten ein.&nbsp;<\/li>\n\n\n\n<li>Marketer, die KI einsetzen, sind deutlich zufriedener (75 %) mit ihrer F\u00e4higkeit, Touchpoints zu verkn\u00fcpfen, als diejenigen ohne KI (62 %).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ki-schreibt-die-regeln-der-interaktion-neu-nbsp\"><strong><strong><strong>KI schreibt die Regeln der Interaktion neu<\/strong>&nbsp;<\/strong><\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KI ver\u00e4ndert das Markenerlebnis bereits messbar: <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/new-front-door-to-the-internet-winning-in-the-age-of-ai-search\" target=\"_blank\" rel=\"noreferrer noopener\">Jede zweite Google-Suche<\/a> enth\u00e4lt KI-Zusammenfassungen, die traditionelle Suchergebnisse verdr\u00e4ngen.<\/li>\n\n\n\n<li>In der Weihnachtssaison wurden <a href=\"https:\/\/www.salesforce.com\/news\/stories\/2025-holiday-shopping-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">20 Prozent der weltweiten Bestellungen<\/a> (262 Milliarden US-Dollar Umsatz) durch KI und KI-Agenten generiert.\u00a0<\/li>\n\n\n\n<li>88 Prozent der Marketingverantwortlichen in Deutschland beobachten, dass KI die&nbsp; Kundenerwartungen steigert \u2013&nbsp;84 Prozent bemerken einen gr\u00f6\u00dferen Wunsch nach echtem Dialog auf allen Kan\u00e4len. &nbsp;<\/li>\n\n\n\n<li>48 Prozent der Befragten in Deutschland k\u00f6nnen mit dem ver\u00e4nderten Kundenverhalten kaum Schritt halten (weltweit 64 %). 42 Prozent wissen noch nicht, wie sie ihre Strategien an den breiten KI-Einsatz anpassen sollen.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-answer-engine-optimization-aeo-wird-strategisch-entscheidend-nbsp\"><strong>Answer Engine Optimization (AEO) wird strategisch entscheidend<\/strong>&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>84 Prozent der Marketer in Deutschland geben an, dass KI ihre SEO-Strategie ver\u00e4ndert. 89 Prozent haben bereits begonnen, Inhalte gezielt f\u00fcr KI-generierte Antworten zu optimieren.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Verwandt<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"2163\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/de\/news\/slack-erweitert-slackbot\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp 1200w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/04\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.webp?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/de\/news\/slack-erweitert-slackbot\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSlack erweitert Slackbot um \u00fcber 30 neue Funktionen f\u00fcr das Agentic Enterprise\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 Minuten Lesezeit\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"2148\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/de\/news\/mister-spex-omnichannel-strategie\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"mister spex\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png 1200w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/de\/news\/wp-content\/uploads\/sites\/22\/2026\/03\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/de\/news\/mister-spex-omnichannel-strategie\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMister Spex setzt auf Salesforce f\u00fcr die Weiterentwicklung seiner Omnichannel-Strategie\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 Minuten Lesezeit\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/de\/news\/wp-json\/wp\/v2\/posts\/2045\/page\/2\/?bc=OTH#section-title\">\n\t\t\t\u00c4ltere Beitr\u00e4ge\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-weitere-informationen-nbsp\"><strong><strong>Weitere Informationen:<\/strong>&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lesen Sie den vollst\u00e4ndigen <a href=\"https:\/\/www.salesforce.com\/marketing\/resources\/state-of-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Marketing Report<\/a><\/li>\n\n\n\n<li>Zum Newsroom mit den <a href=\"https:\/\/www.salesforce.com\/news\/stories\/state-of-marketing-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">globalen Ergebnissen des State of Markting Reports<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-methodik-nbsp\"><strong>Methodik:<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Die Daten stammen aus einer doppelt anonymisierten Umfrage, die vom 8. Oktober bis 17. November 2025 durchgef\u00fchrt wurde. Insgesamt haben 4.450 Marketing-Entscheidungstr\u00e4ger:innen aus Nordamerika, Lateinamerika, dem asiatisch-pazifischen Raum und Europa teilgenommen, darunter 250 Marketer in Deutschland.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-uber-salesforce\"><strong>\u00dcber Salesforce<\/strong>:<\/h4>\n\n\n\n<p>Salesforce begleitet Unternehmen jeder Gr\u00f6\u00dfe auf ihrem Weg zum Agentic Enterprise. Mit Menschen, KI-Agenten, Anwendungen und Daten, vereint auf einer einzigen, vertrauensw\u00fcrdigen Plattform, f\u00fcr beispielloses Wachstum und Innovation. Weitere Informationen:<a href=\"http:\/\/salesforce.com\/de\">salesforce.com\/de<\/a><\/p>\n\n\n\n<p><strong>Pressekontakte&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><strong>Salesforce:<\/strong><\/p>\n\n\n\n<p>Corinna Spohr<\/p>\n\n\n\n<p>Senior Manager Corporate Communications Central Europe<\/p>\n\n\n\n<p>+49 (0)162 2690977<\/p>\n\n\n\n<p><a href=\"mailto:cspohr@salesforce.com\">cspohr@salesforce.com<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Fink &amp; Fuchs AG:<\/strong><\/p>\n\n\n\n<p>Stefan Weigl<\/p>\n\n\n\n<p>Account Director<\/p>\n\n\n\n<p>+49 (0)611 7413 178<a href=\"mailto:salesforce@finkfuchs.de\">salesforce@finkfuchs.de<\/a><\/p>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der aktuelle State of Marketing Report von Salesforce zeigt: Kund:innen erwarten heute eine Markeninteraktion, die so m\u00fchelos ist wie der Chat mit einem LLM \u2013 unmittelbar, dialogorientiert und personalisiert. Allerdings verhindern isolierte Systeme und fragmentierte Daten eine echte dialogorientierte Kommunikation. So haben 82 Prozent der Marketingfachleute in Deutschland weiterhin Schwierigkeiten, zeitnah auf Kundenanfragen zu reagieren. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[488],"sf_theme":[411],"sf_topic":[419,386,21],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[124],"sf_collection":[232],"sf_visibility":[],"coauthors":[],"class_list":["post-2045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshot-research","sf_theme-agentic-ai","sf_topic-ai","sf_topic-agents","sf_topic-marketing","sf_location-global","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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