FAQ
Event Information
Dreamforce is an annual event that brings together the global Salesforce Community for learning, connection, fun, and giving back. It’s an experience that celebrates customer success, powerful ideas, and groundbreaking innovations like Agentforce. Dreamforce is where you experience humans and agents driving customer success together and where you build your Agentic Enterprise.
Established in 2003, Dreamforce has grown into far more than just a conference. It’s an experience unlike any other. From inspiring keynotes and sessions to visionary thinking and next-level innovation, it’s an empowering and inspirational gathering that transforms business and makes a global impact.
Dreamforce 2027 takes place on September 21-23. Get early updates on registration, hotels, speakers, and more. Save the date today.
Dreamforce returns to San Francisco, CA, at Moscone Center, September 21–23, 2027. Plus, enjoy an exclusive broadcast experience on Salesforce+. Save the date.
Registration
Registration for Dreamforce 2027 will open in Spring 2027. Save the date today to stay up to date with the latest announcemnts including when registration opens.
In the meantime, you can watch select sessions from Dreamforce 2026 on demand on Salesforce+.
A Trailblazer account is your free, unified, single sign-on that simplifies your journey in the Salesforce ecosystem. With your Trailblazer account, you can register for events, build your agenda, stream sessions on Salesforce+, learn new skills on Trailhead, connect with the community, and tap into personalized support — all in one place.
Express Badge Pickup with Digital Pass, powered by Wicket, is our exciting way to help you save time by breezing through badge pickup and when attending select keynotes. Digital Pass (via facial authentication) matches your photo to your record. It’s easy, simple, and 3x faster than general badge pickup. Opting in takes less than 30 seconds. Log in to upload your live selfie. Facial authentication will also provide access to engage in personalized onsite experiences.
Accepted payment methods include Visa, MasterCard, Discover, American Express, or debit cards with a major credit card logo.
The Conference pass includes access to all keynotes, breakouts and theater sessions, hands-on workshops, roundtable discussions, networking with your community, the Welcome Reception, and Dreamfest. It also includes daily morning and afternoon refreshments and lunch.
Persons under 18 years of age are not permitted within Dreamforce or its venues. This includes the expo hall, sessions, breakouts, keynotes, and all other event activities. See Event Terms of Service.
Discounted group registration will be available when registration opens in Spring 2027. Save the date today to stay up to date on the latest announcements, including when registration opens.
Accepted payment methods include Visa, MasterCard, Discover, American Express, or debit cards with a major credit card logo, wire transfers, and checks.
Please note: If paying by check or wire transfer, you’ll be able to invite your group members only after the payment has cleared.
Once a group pass purchase is complete, the group representative can send invitations through a simple workflow. Each person will need to complete their own registration and book their own hotel. Each attendee must complete their own registration using their unique link. During that process, they will be able to book a hotel room through aRes, our trusted third party site.
Please note: Hotel booking is not available until individual registration is completed. Rooms are limited, so we recommend that attendees register and book early to secure their preferred accommodations.
- Once an initial order with a minimum order of 3 passes has been purchased, the group representative can log in to the group pass portal to purchase additional passes.
- Please note: Additional passes are offered at the current discounted group pass rate at the time of purchase.
Group passes through the Group Passes Program are nonrefundable and cannot be combined with any other offer, discount, or promotion. See full terms and conditions here.
Dreamfest
Dreamfest at Dreamforce is the official celebration of Dreamforce and the UCSF Benioff Children’s Hospitals Concert for Kids. This event brings together everyone for an amazing night of entertainment, networking, and fun.
Dreamfest is included with your in-person registration.
Sessions
The call for participation for Dreamforce 2027 will open in Spring 2027. Save the date today to stay up to date on the latest announcements, including when the Call for Participation opens. Save the date.
Main Keynote
Don’t miss the event’s flagship session, featuring Salesforce’s biggest announcements, latest innovations, live demos, and standout customer stories.
Keynote
Dive deeper into a specific product, industry, audience, or topic through focused announcements, live demos, customer stories, or insights from a featured luminary speaker.
Breakout
Attend a dynamic 40-minute presentation focusing on a specific product or solution, followed by a Q&A session.
Theater
Experience a concise and informative 20-minute session introducing a specific topic. Whether it’s tips and tricks or a how-to presentation, you’ll get the essentials in a quick and engaging manner.
Roundtable
Gather with like-minded attendees to discuss a particular topic. This 60-minute session is an opportunity to network and share best practices and common challenges facing the Salesforce community. Moderated by an expert at each table.
Workshop
Participate in an expert-led, 60-minute, interactive session to learn a product or skill. The workshop description will let you know if computers are provided or if you need to bring your own device.
Hands-on Training
Facilitated by a Salesforce expert, this 60- to 90-minute session includes guided exercises with hands-on practice. Product experts are standing by to help, and computers are provided.
Community Networking
Connect with peers, community leaders, and Salesforce experts in 45-minute open discussions. Share resources, explore customer success, and gain practical career insights that help you build skills and take the next step in your Salesforce journey.
You can view last year's sessions on the Sessions page and search for content based on your role, industry, product, and more.
All sessions are available to anyone; however, finding a session that best matches your role, industry, product, and learning level will ensure the content is relevant and most applicable to you at this time.
Learning Levels:
Beginner
Beginner-level sessions are content that is suitable for users who are new to the product or topic. These sessions may cover foundational concepts and skills and are designed to provide an introduction and get participants started with technology.
Intermediate
Intermediate-level sessions assume general knowledge of the topic and provide a technical deeper dive into a product, service, or use case. The content focuses on features, functions, and benefits of a product or service, showcasing how the product or service can be used and integrated with other offerings. Sessions will sometimes feature customers.
Advanced
Advanced-level sessions assume proficiency in the topic and typically cover in-depth content covering complex, enterprisewide use cases and strategies for the product or service, focusing on advanced features, techniques, and architectures that require significant expertise to implement. These sessions prepare participants to serve as strategic mentors and lead complex, cross-functional projects.
Registered attendees can visit the Sessions page or login into view their Event Recap after the conference to find select presentation materials. Limited episodes will also be available on demand on Salesforce+.
Yes, Dreamforce will have reserved seating for certifications, roundtables, workshops, and hands-on trainings. Reserving a seat for a session guarantees there will be space for you in that session, as long as you arrive at least five minutes before the start of the session.
If a session you want to attend no longer has seats available to reserve, you may still be able to attend by showing up early and joining the drop-in line.
For all other sessions that do not offer reserved seating, please plan to arrive early to secure your seat on a first-come, first-served basis.
No, favoriting a session is not the same as reserving a seat in a session.
“Favoriting” sessions adds sessions of interest to your favorites list. You can filter for “Your Favorites” in the session catalog on the Sessions page. To favorite a session, select the heart next to the session title and the session will appear in your calendar.
You can reserve your seat for a session on the Sessions page by clicking the “Reserve” button. This session will then be added to your “My Agenda” page.
If there is no “Reserve” option for a reservable session, we suggest arriving early and joining the drop-in line for the opportunity to attend. Any seats available are released to the drop-in line 10 minutes before the session start time.
The drop-in line is for attendees who didn’t reserve a seat before the event. Arrive to the session early, and once reserved attendees have entered, the remaining seats will be given to the drop-in line.
You may reserve as many sessions as you like as long as they don’t overlap. Meaning, you won’t be able to reserve seats in sessions that occur at the same time. If you’re unable to reserve a seat for a session, you’re encouraged to join the drop-in line, in case a reserved seat is released.
Session queues open 30 minutes before the published session start time. Reserved seats are seated first, and then the remaining seats are opened to the drop-in line. Any unclaimed reserved seats are released to the drop-in line five minutes before the session start time, and is first-come, first-served seating.
Check individual session descriptions for specific equipment needs:
- Workshops: You must bring your personal laptop and charger. Phones or tablets are not supported for workshop materials.
- Headphones: It is recommended to bring a pair of headphones that connect to both your phone and laptop for audio or interactive content throughout campus.
Session Summaries are short, AI-generated recaps of Dreamforce keynotes, theater sessions, and breakouts. They highlight the key points and takeaways so you can quickly catch up on what you missed.
Session Summaries will appear in three places:
- In the Salesforce Events mobile app on the session list and session detail pages
- On the Dreamforce Sessions page
- In your personalized Event Recap in the Attendee Portal
Most theater, keynote, and breakout sessions will have summaries. Look for the “Session Summary” button or icon on the session tile in the schedule. You can also filter the catalog by “Missed a Session?” > “Session Summary” to see all available recaps.
Most summaries will be published within 24 hours of a session finishing, often sooner.
Yes. Each summary includes a Report a Concern link so you can flag issues. Feedback goes directly to the event team for review and resolution.
Yes. Session Summaries remain available in your Event Recap and online for you to revisit and share key takeaways after Dreamforce.
Log in to the attendee portal to view your Event Recap and Session Summaries.
Bootcamp
Trailblazer Bootcamp at Dreamforce is your opportunity to gain hands-on product expertise, elevate your skills, and build lasting connections with peers.
Dive into three intensive days of hands-on learning led by industry experts, connect with fellow Trailblazers who share your passion, and take your career to the next level. Included in the Bootcamp pass is one certification voucher to save and use after the event.
Bootcamp will take place at the Salesforce offices on September 12–14, 2026.
Your Bootcamp experience includes everything you need to succeed, plus one certification exam voucher to put your new skills to the test.
- Three full days of instructor-led training
- Breakfast, lunch, and snacks daily
- Trailblazer Bootcamp Welcome Reception
Accommodations
Yes, Salesforce has reserved hotel blocks around San Francisco, CA. You will have the opportunity to book your room when registration opens in Spring. Inventory is limited, available on a first-come, first-booked basis.
Travel
For information on things to do during your stay in San Francisco, check out the San Francisco Travel website.
September is one of the best months to visit San Francisco. The weather is typically warm and sunny, often the warmest month of the year. Expect daytime highs around 65–75 degrees F (18–24 degrees C) and cooler evenings around 55–60 degrees F (13–16 degrees C). Indoor conference locations are often air-conditioned. Please pack layers and check weather.com before you travel.
San Francisco International Airport (SFO) is the closest major airport, an easy BART ride or a 25-minute drive from downtown. Alternatively, the Oakland International Airport (OAK) is a 35-minute drive over the Bay Bridge and is also accessible by BART. Lastly, the San Jose International Airport (SJC) is a one-hour drive from the South Bay, accessible by Caltrain.
Dreamforce is open to international travelers who abide by regional travel restrictions and guidelines.
Additional Information
Yes, please review our code of conduct. https://www.salesforce.com/company/legal/event-code-of-conduct/
At Dreamforce, I gain real-world Salesforce solutions, swap admin best practices, solve challenges with peers, and bring back ideas I can use immediately.
Misty JonesPrincipal Systems Support Analyst, Liberty Mutual