Small Business

At Dreamforce, small business is big business.

That’s why we’re delivering the biggest small and medium business experience in the history of Dreamforce. Join us for twice as many sessions as last year, free success clinics, and much more.

Keynote: Grow your Small or Medium Business Faster with Salesforce

Small and medium-sized customers are outpacing their competition using cloud, mobile, and social technologies. Join executives, Tony Rodoni and Brian Millham, along with the CEO of Zero Motorcycles, the CEO of Inspirato, the COO of Movember, and the CIO of Carlo's Bakery also known as CakeBoss to hear how the fastest-growing small and medium-sized companies are bringing together all aspects of their business in one place to make smarter decisions, boost lead volume, increase sales performance, and turn customers into brand evangelists.

4 Perfect Days for Small & Medium Businesses

Every day’s a perfect day at Dreamforce. However, with so much to see and do, it takes a little planning to make sure you get to see and do everything you can. To help, we’ve put together a daily agenda with Small & Medium Business attendees in mind.

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4 perfect days / SMB


More Bang for Your Buck: Maximizing Your SMB Investment (Breakout session)10:00am
Grow Baby Grow: Using Salesforce to Fuel Small Business Growth (Breakout session)11:00am
How the Best Small Businesses Appear Bigger & Grow Faster (Breakout session)12:30pm
Disruptive Startups: How Innovative Leaders are Shaking up Industries (Breakout session)2:00pm
Visit the Cloud Lounge in Moscone West and take the SMB Guided Tour (SMB Zone)3:00pm
The Small is Big Welcome Party (Event) 8:00pm


Opening Keynote with Marc Benioff (Keynote)9:00am
6 in 60: Six SMBs Share Success Secrets (Breakout session)12:30pm
Connect with Your Customers and Increase Sales - See in Action (Breakout session)2:00pm
Top Small Business Apps - Lessons Learned from Power App Users (Breakout session)3:00pm
Dreamforce Gala - Green Day at AT&T Park (Event) 7:00pm


Grow Faster and Drive Performance Like Never Before with Sales Cloud (Keynote)9:00am
Deliver Service at the Speed of Now with Service Cloud (Keynote)10:30am
Make Your Small Business Invaluable Using Social Media (Breakout session)1:00pm
Grow your Small or Medium Business Faster with Salesforce (Keynote)3:00pm
Survival Guide to Accelerate SMB Sales (Breakout session)3:30pm
Integrations Made Easy for SMBs (Breakout session) 4:00pm


Data Migration Tools That Help SMBs (Breakout session)9:00am
Sales Cloud and Using Them Together to Delight Customers (Breakout session)11:00am
Accelerate Your Success with a Consulting Partner (Breakout session)12:00pm
Small Businesses Grow Big Through Strategic Partnerships (Breakout session)12:30pm
Q&A with Marc Benioff and Parker Harris (Keynote) 1:30pm

Small and Medium Business Track

To find the over 150+ sessions that are specifically focused on the needs of small and medium businesses, when in the Dreamforce app you need to find our THEME. Once you register for Dreamforce, and are logged in, you can search for sessions that are built with you in mind. Go to Sessions >> Themes >> Small & Medium Business, and check out the 150+ sessions.

The Cloud Lounge for Small & Medium Businesses

Need a place to call home while you’re at Dreamforce? Well, now we have it for you. The Cloud Lounge in Moscone West – 3rd Floor is the Small & Medium Business Zone. IntuitThe Cloud Lounge is your home base to recharge your mind, body and electronic devices. Join us to learn about Salesforce products including the new Pardot, interact with SMB Partners such as Intuit, engage in fun games, network with other small and medium businesses and all around enhance your experience at Dreamforce.

Guided tours and meet-ups

Start Dreamforce off right by meeting and networking with fellow small business attendees. Join us at the SMB Zone in Moscone West to get a personalized welcome tour of the Moscone West Expo, the Plaza, Cloud Expo in Moscone North and the Salesforce Campground. You’ll learn about all the top areas, booths and must-experience Dreamforce features for small and medium businesses.

Where: Leaving from the SMB Zone on the Third Floor of Moscone West.
When: Tours leave every 1 hour on Monday, November 18, from 12:00pm-4:00pm.

Success clinics

Sign up for free 30-minute, 1:1 clinics with a Salesforce support expert to help you answer your top questions about using Salesforce. Register for a variety of topics ranging from Configuration and Data Management, to Sales and Marketing. Be sure to register early. Clinics fill up fast, and last minute openings are filled on a first-come, first-served basis.

To sign up, log in to the Dreamforce app. Under Sessions in the main nav, click on the Success Clinics checkbox in Filters >> Activities.

Marc Benioff keynote SMB viewing event

Why wait in line to watch Marc Benioff, CEO and Chairman of, when you can watch the live broadcast in the company of other small and medium business attendees. Join us on Tuesday, November 19th at 9:00am on the 3rd floor of Moscone West.

Small is Big Welcome Party

Don’t miss the Small is Big Welcome Party on Monday, November 18th at 8pm. This is an invite only event for full conference attendees brought to you by the teams at Salesforce that have Small & Medium businesses top of mind – Sales Cloud,,, Pardot, and Premier Success. Learn how to register in the SMB Chatter Group within the Dreamforce app.

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