Small & Medium Business Trail

Ready for an adventure? Great! Join us on the Small & Medium Business trail at Dreamforce 2016. It's a week steep with value: unique perspectives, unforgettable speakers, and education galore. How high can you go? Pack some comfy shoes, and let’s find out.

The Small & Medium Business trail leads to the best sessions, keynotes, and content for growing businesses. And then there’s the Small & Medium Business Lodge, your place to talk 1:1 with Salesforce experts. Stop by to learn how you can find the right customers, keep those customers happy, and connect everything you do on one platform.

Don’t forget to find some new buddies along the way; there's no better place to network around all things Salesforce. 
Here is your checklist to have the best Dreamforce experience.
 

Small and Medium businesses are nimble and can quickly adapt to the changing expectations of their customers. But businesses looking to grow can’t scale or deliver amazing experiences if they are only using spreadsheets and disparate point solutions. Hear from customer trailblazers Yeti Coolers, Casper and B Lab to learn how Salesforce helps them solve the challenges they face today and prepare for the growth they expect tomorrow. You’ll be amazed at how easy it is to grow your business with a platform that scales as you need it.

Want a YETI Cooler? The hottest accessory for outdoor enthusiasts can be yours! Three lucky attendees at the keynote will win a YETI hopper flip (read sweepstakes rules).

 
Wednesday October 5th
11:00 a.m.
Keynote - Small & Medium Business
Matt Reintjes

Matt Reintjes

CEO

Yeti Coolers
Bart Houlahan

Bart Houlahan

Co-founder

B Lab
Philip Krim

Philip Krim

Co-founder and CEO

Casper
At the lodge we'll help you learn from people who’ve been-there-done-that. Come meet our experts, find inspiration, and mingle with peers. 

Learn to soar with our solution engineers
Looking for ways to future-proof your business? Join us in the Small and Medium Business Lodge for a free 20-minute business challenge assessment with a solution engineer. Bring your biggest challenges; we'll show you how to find the right customers, win more deals, keep customers happy, and connect everything.

Register for a free 20-minute business challenge assessment*

 

Social Contest #SalesforceGROW

Join us to win great prizes and cool swag. Come to the networking area in the Small Business Lodge each day between 10am and 3pm to sign up for a chance to win!

 

Get inspired with thought-leadership & product sessions in our Small & Medium Business Trail

* Please note, must have a full paid conference pass to sign up.

We’ve got you covered whether you want to find quality customers, win more deals, or keep your customers happy. Want to learn how to connect everything in your business on a single platform? We’re ready to help. We’ve organized this year’s sessions into those buckets so you can find them easily and sign up for the ones you need to grow your business.

Can't do it all but want to attend the best? Check out your dedicated trail.

 
quality customers
more deals
customers happy
your business
 
8:00 a.m.
First Things First. Making Salesforce Work The First Time & Prevent Scope Creep #GROW
 
8:00 a.m.
Idea to App in 20 Minutes
 
8:30 a.m.
AppExchange for Small & Medium Business: Grow Your Business with Apps
 
9:00 a.m.
20min Business Challenge Assessment at Small Business Lodge #GROW
 
9:00 a.m.
Grow Your Small Business with Salesforce Communities
 
9:00 a.m.
Improve Support and the Rest of Your Business with Actionable Insights
 
9:00 a.m.
Small & Medium Business Walking Tour
 
9:30 a.m.
Become a Data Quality Rockstar
 
10:00 a.m.
Small & Medium Business Walking Tour
 
10:30 a.m.
Win More Deals Faster with Sales Cloud
 
11:00 a.m.
Meet Engagement Studio: Next-Generation Lead Nurturing Tools for B2B Marketers
 
11:00 a.m.
Small & Medium Business Walking Tour
 
11:30 a.m.
Keep Customers Happy in 3 Easy Steps with Desk.com
 
12:00 p.m.
Future Proof Your Business
 
12:00 p.m.
Small & Medium Business Walking Tour
 
12:30 p.m.
Stellar Customer Service: The Small Business Advantage
 
1:00 p.m.–2:00 p.m.
Dreampitch
Learn more and apply now.
 
1:00 p.m.
Engage Your Customers Wherever They Are with Multi-channel Support
 
1:00 p.m.
Small & Medium Business Walking Tour
 
1:30 p.m.
Running B2B Marketing Campaigns as a Team of One
 
2:00 p.m.
Small & Medium Business Walking Tour
 
2:30 p.m.
Grow Your Business Faster with Premium Data Quality
 
3:00 p.m.
How to Use Wave to Build More Data-Driven Teams
 
3:00 p.m.
Small & Medium Business Walking Tour
 
3:30 p.m.
The Blueprint For High Performing B2B Marketing Campaigns
 
4:00 p.m.
Small & Medium Business Walking Tour
 
4:30 p.m.
5 Reasons Why 2016 Will Be the Year of Co-Working
 
5:00 p.m.
Make Your Business Scale & Grow Faster with the Salesforce Platform
 
6:00 p.m.–8:00 p.m.
Welcome reception
 
8:00 a.m.
Sales Intelligence for Beginners: Get Started with Salesforce Inbox
 
8:30 a.m.
Benchmarks for Small Business: Research on the Leading Growth Trends #GROW
 
9:00 a.m.
Go Daddy: The Do's and Dont's of Your Online Presence
 
9:00 a.m.
Small & Medium Business Walking Tour
 
10:00 a.m.
360 Degree View of Your Customer: Edward Andrews Homes and SalesforceIQ CRM
 
10:00 a.m.
Small & Medium Business Walking Tour
 
11:00 a.m. - 12:00 p.m.
SMALL & MEDIUM BUSINESS KEYNOTE: SALESFORCE FOR GROWING BUSINESSES - 
Moscone West
 
12:00 p.m.
Getting Your Org Lightning Experience Ready
 
12:00 p.m.
3 Ways Strava Created a Better Partner Experience with SalesforceIQ CRM
 
12:30 p.m.
AppExchange Demo Jam for Small and Medium Businesses
 
1.00 p.m. - 3:00 p.m.
Keynote with Marc Benioff and special guests - Moscone West
 
3:30 p.m.
Why Enterprise Edition Matters, Even If You're Not an Enterprise Business
 
3:30 p.m.
Customer Tips and Tricks: Running a Lean, Mean, Global Selling Machine
 
4:00 p.m.
Accelerate Your Deal Cycles with Salesforce CPQ
 
4:00 p.m.
Facebook: A Guide to B2B Social Media and How It Gives Your Business An Edge
 
4:30 p.m.
Taking a Startup from Product Market Fit to $10M in ARR
 
5:00 p.m.
Crawl, Walk, Sprint: How to Deploy Salesforce and Hit the Ground Running
 
7:00 p.m. - 10:00 p.m.
Dreamfest and Benefit for UCSF Children’s Hospitals featuring U2 - 
Cloud Palace*
 

 

*Cloud (Cow) Palace, 2600 Geneva Ave, Daly City, CA 94014

 
8:00 a.m.
Boost Salesforce Adoption: How Classpass Leverages Salesforce Inbox
 
8:30 a.m.
Getting Started With Wave Analytics: Three Tips for Success
 
9:30 a.m.
Console, Records Types, Process Builder: Oh My!
 
10:00 a.m.
Small Business Big Impact Pitch Contest
 
10:30 a.m.
Take Control of ROI by Tracking & Moving the Adoption Needle
 
11:00 a.m.
Simplify Sales, Support, and Marketing in Amazon and eBay Online Marketplaces
 
11:30 a.m.
How to Survive in the New Era of Selling: The Death of a Salesman
 
12:00 p.m.
What I Wish I Knew: Building the Sales and Service Teams at SalesforceIQ
 
12:30 p.m.
Do More, Stress Less with Pardot B2B Marketing Automation
 
1:00 p.m.
5 Trends Shaping the Investment Environment For Your Startup #GROW
 
1:30 p.m.
Sell Smarter with B2B Marketing Automation for Sales
 
2:00 p.m.
Build Propensity-to-Buy Lists to Sell Smarter to Your Customers
 
2:30 p.m.
How Small Teams Deliver Big Results With B2B Marketing Automation #FIND
 
3:30 p.m.
Building Powerhouse Sales Teams
 
4:00 p.m.
Build Custom Apps for Your Small Business with Lighting App Builder #CONNECT
 
5:30 p.m.
10 Apps in 20 Minutes
 
9:00 a.m.
When Sales Meets Marketing: A Love Story
 
9:00 a.m.
All the Channels, Half The Cost: Build Multi-channel Support on a Budget
 
9:30 a.m.
What I Need Isn't Here: Enhance Your Org Through System Integration
 
10:00 a.m.
Connect Everything with Apps: Building on App Cloud, Buying from AppExchange
 
10:30 a.m.
Catch the Release: How to Manage Salesforce's Major Releases Year-round
 
11:00 a.m.
Help Customers Anywhere, at Anytime with the Desk.com Mobile App
 
11:30 a.m.
Why Should Service Be a Priority for your Business? #KEEP

Need help navigating this groundbreaking trek we call Dreamforce 2016? Check out the SMB Community group for conference news and information – and don’t forget use the #SalesforceGROW whenever you communicate on your awesome experience at #DF16

Are you a sales? Learn more about the Sales Summit

Are you a marketer? Check out our Dreamforce for Marketers