It wouldn’t be Dreamforce without some really big announcements.


From new products to partnerships, get the biggest news from Dreamforce ’19.


Introducing Customer 360 Truth.

Salesforce Customer 360 is one integrated CRM platform that brings companies and customers together.

Customer 360 Truth helps companies unify all of their data across all touchpoints so they can build a source of truth about their customers. With Customer 360 Truth, companies can connect customer data, authenticate identity, govern privacy, segment audiences, and personalize experiences.

These featured capabilities include:

  • Customer 360 Data Manager — available today at no additional cost — connects sales, service, marketing, and commerce customer data into a single global ID to deliver unified cross-channel experiences. With Data Manager, companies always have a complete, up-to-date, contextually relevant profile of every customer.
  • Salesforce Identity for Customers — our authentication service — provides a consistent, secure customer login across a company’s digital properties.
  • Salesforce Privacy and Data Governance provides customers and business users with the ability to manage privacy, consent, and preferences via one single application.
  • Customer 360 Audiences enables companies to capture, unify, activate, and analyze customer data at scale.

Learn more about Customer 360 Truth:


Salesforce and Tableau come together to supercharge customers’ digital transformations.

With the addition of Tableau, the leading analytics platform, Salesforce expands its existing analytics offerings (Einstein Analytics and Datorama) to deliver the world’s most complete analytics solution for everyone, everywhere, with any data.

Learn more about Tableau:

  • Read the Salesforce press release about the Tableau acquisition
  • Subscribe to Viz of the Day, a daily visualization sourced from Tableau Public


Apple and Salesforce ignite productivity and learning on the best devices for business.

Our strategic partnership with Apple (originally announced at Dreamforce ’18) strikes again with two exciting flagship apps and the next-generation Salesforce Mobile SDK:

  • The Salesforce Mobile App, powered by AI and reimagined for iOS, delivers a powerful new user experience enabled by Einstein, with advanced analytics and features exclusive to iOS, including Siri shortcuts and Face ID. Download the Salesforce Mobile App on iOS.
  • Trailhead GO, the first-ever mobile app for Trailhead, exclusive to iOS and iPadOS, empowers learners to skill up anywhere and at any time with more than 700 modules covering in-demand business and tech skills. Download the new Trailhead GO app on iOS.
  • The new Salesforce Mobile SDK, optimized for Swift and iOS 13, enables Salesforce developers to quickly build and deploy native Salesforce apps for iPhone and iPad. Get started with the Salesforce Mobile SDK for iOS (8.0 coming in January). 

Learn more about the Apple and Salesforce partnership:

  • Watch the Fireside Chat with Tim Cook and Marc Benioff


“Hey Einstein” — Salesforce brings voice to every customer experience.

Salesforce brings powerful voice technology to CRM with Einstein Voice, giving millions of Salesforce users a customized, voice-activated interface for their apps.

  • Einstein Voice Assistant and Einstein Voice Skills (beta Spring ’20): We’re expanding our Einstein Voice portfolio by introducing Einstein Voice Skills, which allows every Salesforce admin to create custom versions of the Voice Assistant for every user, whether they're a sales rep, sales manager, service agent, marketer, and so on.
  • Einstein Call Coaching (GA Winter ’20): Gain management-level visibility into your sales teams' conversations through natural language processing that identifies keywords in sales calls so managers can quickly understand trends like a spike in competitor mentions, or best practices from the top performers.
  • Service Cloud Voice (GA Summer ’20): With Service Cloud Voice, telephony will be natively integrated with Service Cloud, allowing Einstein to read keywords from call transcriptions in the moment and serve up the right knowledge articles and next-best actions for agents, reducing time spent on cases. 

Learn more about Einstein Voice:

  • Learn why we’re bringing voice to CRM on the blog


Your Fastest Path from Idea to Impact.

Salesforce and Amazon Web Services (AWS) announce the expansion of their global strategic partnership.

This announcement includes:

  • Faster, smarter customer service Salesforce is introducing Service Cloud Voice, a new offering that seamlessly embeds Amazon Connect to provide contact center agents with a complete set of tools in their agent workspace to deliver enhanced customer service support. As part of its Service Cloud Voice offering, Salesforce will now offer Amazon Connect, a simple-to-use cloud contact center service from AWS that makes it easy for organizations to deliver better customer service.
  • Empowering everyone to skill up for the future
    AWS and Trailhead are partnering to address the growing technology skills gap. The first step in this partnership is bringing AWS Cloud Practitioner Essentials learning to Trailhead, with additional learning forthcoming.
  • Einstein Voice Skills on Alexa
    Salesforce is continuing its commitment to the Voice Interoperability Initiative by exploring ways to integrate Einstein Voice Skills with Amazon Alexa and other voice assistants and devices in the future.

Learn more about the AWS and Salesforce partnership:

  • Watch the Service Keynote for more on the Amazon Connect & Service Cloud Voice integration


Salesforce and Microsoft expand strategic partnership to accelerate customer success.

Marketing Cloud to Run on Microsoft Azure
Salesforce will move its Marketing Cloud to Azure — unlocking new growth opportunities for customers.

Salesforce Integration with Microsoft Teams
Salesforce will build new integrations that connect Sales Cloud and Service Cloud with Microsoft Teams.

Learn more about the Salesforce and Microsoft strategic partnership:

For more announcements and coverage from the event, head to the Salesforce Newsroom.