Dreamforce 101

Your best Dreamforce starts here.

Whether this is your first Dreamforce or your 23rd, here are pro tips to make the most of your three days. From hands-on experiences and game-changing sessions to networking and inspiration, discover how to get prepared and set yourself up for success. Welcome to the Agentic Enterprise.

Explore an entire campus of innovation for you.

Explore an entire campus designed to spark innovation and connection. From immersive product experiences and partner showcases to community hubs and surprise moments, every corner offers something new.

Dreampark

The grand entrance to Dreamforce. Connect with fellow attendees, discover immersive activations, and take part in giving-back activities that leave a lasting impact.

Campground

This is the heart of the Dreamforce campus. Explore hands-on demos, connect with sponsors, and see how AI, data and CRM are transforming customer success across every industry.

Agentic City (NEW!)

Step into an immersive city of Agentic Enterprises and experience customer success come to life. Explore 15+ industry storefronts, get hands-on with Agentforce and experience innovation through product demos and activations that show what’s possible.

The Dreamforce Lounges

Connect with industry peers and product experts in a hands-on, interactive environment tailored to your role. Join roundtables to discover how peers are leveraging the latest innovations to tackle real challenges and bring your Agentic Enterprise to life.

Trailblazer Forest

Discover a playground built for admins, developers, and technical practitioners. This is where you master new skills, explore the latest Salesforce products, and dive into hands-on learning that will take your expertise to the next level.

Community Cove (NEW!)

Connect and learn in a space built by and for the Trailblazer community. With 80+ community-led sessions, you’ll share experiences, swap best practices, and make connections that last long after Dreamforce.

Learning Labs (NEW!)

Start your journey to becoming an Agentic Enterprise. Get hands-on with the latest in Agentforce, Slack, Data Cloud, and more, with expert guidance and immersive activations designed to bring the agentic era to life for your business.

Agentic Theater

Get inspired by TED-style talks featuring influential CEOs and Time’s top 100 AI innovators. See how Agentforce is redefining what’s possible across industries, and leave with bold ideas plus the practical know-how to build your first agent.

Agentforce Pavilion (NEW!)

See how our innovative partners extend the power of Agentforce with solutions and integrate seamlessly with other Salesforce products. Explore the ecosystem in action, uncover new opportunities, and walk away with fresh ideas and practical skills you can put to work right away.

Two stages. Two unforgettable performances. One epic night.

Choose your stage and set your vibe. Experience one of the most influential rock bands of all time, Metallica, at Chase Center, or take in the high-energy performance of pop’s rising star, Benson Boone, at Bayfront Park. With two incredible shows happening at once, arrive early to grab your spot. Capacity is limited. Doors will open at 6:00 p.m.

Visit the Dreamstore for a limited-edition Dreamfest T-shirt, with 100% of proceeds benefiting UCSF Benioff Children’s Hospitals.

Every way to learn at Dreamforce.

From visionary keynotes to hands-on workshops, each format helps you grow in a different way. Whether you’re looking for big-picture inspiration, tactical how-to sessions, or peer-to-peer connection, Dreamforce is where you turn learning into action.

Welcome to the Agentic Enterprise. Join us to discover ground-breaking product innovations and major announcements from Salesforce visionaries. Experience the latest product demos, hear from AI pioneers, and be inspired by captivating stories of customer success.

Explore the latest product innovations and trailblazing announcements from Salesforce with live demos, luminaries, and stories of customer success for a specific buyer, industry, or topic.

Join us in lecture-style presentations that feature product experts on key topics and solutions for your business, followed by a Q&A portion with the presenters. Breakouts are presented on stages in an open content pavilion using live session audio or in closed-wall rooms.

Discover concise and informative sessions on the topics that matter to you. Here, you’ll get the essentials with none of the fluff — all in a quick, engaging manner. Theaters aren’t reservable.

Dive into guided exercises with the latest Salesforce products, led by a product expert. Get hands-on practice, support as you go, and all the tools you need. Computers provided.

Participate in an expert-led interactive session to learn a new product or skill. The workshop description will let you know if computers are provided or if you need to bring your own device.

Join gatherings of like-minded attendees to discuss a particular topic. This is your opportunity to network, share best practices, and discuss common challenges with your Salesforce community. Moderated by an expert at each table.

Gain a Salesforce certification, a globally recognized credential that grows your resume, highlights your skills, and proves your hands-on experience with Salesforce. Computers provided.

Dreamforce like a pro with some helpful tips.

Use Agenda Builder to browse AI-powered personalized session recommendations, favorite your must-see experiences, and schedule time with peers or experts.

Guarantee your spot through the session catalog or the Salesforce Events app. Arrive to the session at least 10 minutes early to keep your seat. Limited to one reservation per timeslot.

Session audio and captions are accessed through the Salesforce Events app, so be sure to bring personal headphones and a portable charger to keep you going all day.

Whether you’re exploring San Francisco or hopping between keynotes, these essentials ensure you're comfortable, come rain or shine.

Skip the wait and step right into action on day one. Checking in early means more time for learning, networking, and exploring.

Sync your LinkedIn to the QR code on your badge to make networking a breeze.

Give yourself time to commute across campus. Lines open 30 minutes before start time. Reserved seats are filled first, and any unclaimed seats open to drop-ins 10 minutes before the session begins.

A water bottle and light snacks keep you refreshed and ready to explore, connect, and take in all that Dreamforce has to offer. Water filling stations are available across the campus.

Some of the most valuable Dreamforce moments happen between sessions. Make time to network with peers, join a Braindate, or recharge before diving back in.

From keynotes to top sessions and exclusive moments, the Dreamforce experience continues anytime, anywhere.

Ask Agentforce

Get Dreamforce-ready with Ask Agentforce.

Think of Ask Agentforce as your personalized Dreamforce agent. You can ask all your event questions, reserve sessions, discover onsite experiences, book 1-on-1 expert meetings, and more.

Click the Ask Agentforce button in the bottom right corner below to try it out now.