Inside Dreamforce:
The EMEA Edition.

Inside Dreamforce:
The EMEA Edition.


Calling all TrAIlblazers

Experience the magic of Data + AI + CRM + Trust.

AI-powered innovation. Faster data-driven decisions. Smarter CRM. Meet the future of business. And relive the magic of Dreamforce.

Trailblazers, this series is all about you. Recap the latest updates from Dreamforce. Hear how companies across Europe, the Middle East, and Africa use data, AI, and CRM. And all from the best seat in the house: yours.

Register for free on Salesforce+ to watch exclusive interviews, hands-on demos, and in-depth customer conversations.


Watch the Dreamforce essentials on-demand now.


The EMEA Edition: Your Guide to Data with
Ryan Aytay

Get Ryan Aytay's top takeaways from the keynote – and his advice on using trusted data to fuel innovation. Then see Data Cloud and Tableau in action.

The EMEA Edition: Formula 1 and Maersk on Data

Learn from two data-driven brands as they share lessons in uniting and using data. See how Formula 1 and Maersk ground innovation in trusted CRM data.

The EMEA Edition: Your Guide to AI with
Lori Steele

Join Lori Steele for the latest Einstein updates, plus insights on trust, security, and business impact. Plus, catch a hands-on AI demo.


The EMEA Edition: Pirelli and eToro on AI

Learn from two innovative brands as they share their secrets to AI success. See how Pirelli and eToro use gen AI and Einstein to build for the future.

The EMEA Edition: Your Guide to CRM with Michael Peachey

Let's take it back to where it all began: CRM. Hear about the most exciting Slack updates from Michael Peachey – then see Customer 360 in action.

The EMEA Edition: Qatar Airways Cargo and astara on CRM

Learn how to use Customer 360 to create wow experiences. See how Qatar Airways Cargo and astara are transforming with a multi-cloud approach.


Visionaries, experts, and leaders. Only on Salesforce+.

Lori Steele headshot

Lori Steele

President & CRO, Salesforce EMEA

Ryan Aytay headshot

Ryan Aytay

President & CEO, Tableau


Mark Graham

Product Director - CX & M&A, Maersk

Matt Kemp headshot

Matt Kemp

Senior CRM & Customer Operations Manager,
Formula 1

Faisal Karamat headshot

Miri Avihoo

Business Operations Process Manager,, eToro

Pier Paolo Tamma headshot

Pier Paolo Tamma

Senior Vice President and Chief Digital Officer, Pirelli


Antonio Rodriguez

Chief Strategy and Transformation Officer, astara

Faisal Karamat headshot

Faisal Karamat

Vice President, Cargo Customer Experience, Qatar Airways Cargo


Learn why the future of business is
Data + AI + CRM + Trust.

Join us for education, inspiration, and connection at your nearest Innovation Day.

Want the highlights from Dreamforce 2023? Then you’re in luck. We're coming to a city near you with all the insights, updates, and advice – straight from the stage in San Francisco.

For information on your local Innovation Day, please contact your account manager.


Frequently Asked Questions.


Dreamforce is big. Exciting. Inspiring.

So sit back and let our experts guide you through the best bits.

You’ll get more information on the latest announcements in Marc’s keynote. You’ll get exclusive access to interviews with special guests. You’ll see brand-new demos showing you exactly how to use new product releases.

And because it’s streaming on Salesforce+, you get a front-row seat to in-depth discussions on the priorities for companies across EMEA.

You’ll hear from Salesforce executives, product leaders, and customer success experts.

But nothing beats learning from your peers. So expect opinions and advice from C-Suite executives – all the way from Israel to Italy.

Simply head to Salesforce+ and catch up on the six episodes in your own time. They're all the perfect length to enjoy over your next coffee break.

Salesforce+ is a streaming service that gives you a front-row seat to select Dreamforce episodes and unlimited access to Salesforce’s original series.

Catch luminary speakers, customer success stories, and groundbreaking innovation from anywhere. Membership is free, easy, and available to everyone. Register for free to join us exclusively on Salesforce+.