Inside Dreamforce: The EMEA Edition


Analysis, advice, and a ton
of Dreamforce magic – straight to your screen

Grab your favourite snack, snooze those Slack notifications, and settle down with Dreamforce on Salesforce+. Trailblazers in Europe, the Middle East, and Africa... This show is all about you. It’s two hours of backstage interviews, star-studded panels, and exclusive analysis of Marc and Bret’s keynote. And the best bit? The focus is firmly on EMEA. So, tune in to hear your peers (plus familiar Salesforce faces) analyse what matters for businesses like yours.


Get the inside scoop with speakers like:


Zahra Bahrololoumi

EVP & CEO UKI, Salesforce

Tiffani Bova

Global Growth Evangelist, Salesforce

Shay Michel

CIO, Tnuva

Denis Terrien

EVP & CEO South EMEA, Salesforce


Bob Vanstraelen

EVP & CEO Northern Europe, Salesforce

Amy Weaver

President & Chief Financial Officer, Salesforce

Dr Melanie van Rooy

CMO, Clicks Group

Dina Asher-Smith

World & European Champion Sprinter & GB Olympian


What to expect from The EMEA Edition

Kick things off with an exclusive conversation between Matthew McConaughey and Marc Benioff.
Then watch along on Salesforce+ for two hours of:
Insights from Zahra Bahrololoumi, Denis Terrien, and other Salesforce leaders.
Post-keynote analysis with brands including Beiersdorf, Freshfields and Tnuva.
Special guests like Dina Asher-Smith, two-time British Olympian.
Campground interviews with inspiring speakers like Tiffani Bova, Global Growth Evangelist, Salesforce.
After that? Stick around to catch up with Standard Bank in a lively C-Suite panel discussion.



Dreamforce is big. Exciting. Inspiring.

So sit back and let our experts guide you through the best bits. You’ll hear the highlights from Marc and Bret’s keynote. You’ll get exclusive access to interviews with special guests. And you’ll have a front-row seat to in-depth panel discussions on the priorities for EMEA businesses.


Olympians, Astro, co-CEOs… We’ve got ‘em all. And you’ll hear from Salesforce executives, like Zahra Bahrololoumi, EVP & CEO UK & Ireland, and Denis Terrien, EVP & CEO South EMEA.

But nothing beats learning from your peers. So expect opinions and advice from C-Suite executives – all the way from Israel to Italy.

Simple. Sign up to Salesforce+ and set a reminder for Wednesday 21 September, 12:00 BST / 13:00 CEST / 15:00 GST.
(And don’t forget to join the conversation on social too.)

We’ve got you covered. You can catch up on demand with three lunch-break-length episodes.

Salesforce+ is a streaming service that gives you a front-row seat to select Dreamforce episodes and unlimited access to Salesforce’s original series.

Catch luminary speakers, customer success stories, and groundbreaking innovation from anywhere. Membership is free, easy, and available to everyone. Register for free to join us exclusively on Salesforce+.


Want to experience the magic for yourself?

Join the in-person excitement at your nearest event.


10 October, 2022 | Žofín Palace


11 October, 2022 | Century City Convention Center


13 October, 2022 | PGE Narodowy


Innovation Day Madrid

Coming soon

18 October, 2022 | UZalacaín


Innovation Day Barcelona

Coming soon

20 October, 2022


Innovation Day Lisboa

Coming soon

25 October, 2022 | Montes Claros Secret Spot


Salesforce Live Zürich

Coming soon

2 November, 2022 | JED Events


Salesforce Live Istanbul

Coming soon

3 November, 2022 | Wyndham Grand Istanbul Levent


10 November, 2022 | The Frame


22 November, 2022 | Kursalon Wien


Salesforce Live UKI

Coming soon

30 November, 2022 | ExCel London


Dreamforce, from anywhere.

Catch the highlights, streamed direct to you.