Dreamforce is the learning event of the year and the largest software conference in the world. Hosted by Salesforce, the world’s most innovative company according to Forbes six years in a row, Dreamforce is an annual conference held in San Francisco, California.

Dreamforce is four high-energy days of learning, innovation, fun, giving back, and creating equality for all. You’ll learn from industry visionaries, product experts, Trailblazers, and world-renowned speakers and leaders who can help transform your business, your career, and your life.

Each day at Dreamforce, you’ll have the opportunity to attend keynotes, participate in hands-on training, get Salesforce-certified, and take part in 2,700+ sessions to help every role in every industry succeed — including sales, marketing, customer service, finance, retail, healthcare, and more. You’ll meet fellow Trailblazers from all parts of the Salesforce ecosystem, including hundreds of Salesforce partners with thousands of solutions. And you’ll have the opportunity to make the world a better place by volunteering your time and giving back. Best of all, you’ll make connections and have fun. 

Dreamforce has come a long way since it began 15 years ago in 2003. The first Dreamforce had about 1,000 attendees and was mostly product previews and updates with a few keynotes from industry thought leaders.

Fast-forward to present-day Dreamforce. In 2016, there were 120,000+ registered attendees from 83 countries. Fifteen million people watched online with 125 viewing parties around the world. By 2016, Dreamforce had grown to include 2,700+ sessions, keynotes with some of the world’s foremost experts and thought leaders, hands-on training for Salesforce products, a customer success expo featuring hundreds of partners, networking events, giving-back opportunities that included raising $3 million to help (RED) end AIDS, and concerts with global bands like U2, Foo Fighters, and Bruno Mars.

Dreamforce is part software conference and part cultural happening — it’s a must-attend event.