Why Dreamforce

Big minds and bold moves meet at the most valuable event in business.

Join us for three days that will turn your AI vision into a clear plan of action for customer success. Dive into groundbreaking innovation, hands-on experiences, and never-before-seen technology. Just enter with an open mind. Exit as a game changer.

There’s no challenge Dreamforce can’t solve.

Cut through the AI hype and develop a clear strategy.

Learn about the right AI agent use cases for your business. Then get hands-on, expert-guided training to build and deploy ROI driving agents that start working for you on day one.

Unify your trapped data. Raise your potential.

AI is only as good as the data behind it. Get expert-led learning on how Data Cloud can connect, clean, and structure your data across Salesforce, data lakes, warehouses, and business applications so Agentforce can act on trusted, unified insights.

Don’t fear AI. Master it.

AI doesn’t replace people, it empowers them. Get proven playbooks for managing change, upskilling your teams, and creating a culture where AI is embraced, not resisted. Learn how to get buy-in, boost adoption, and build confidence across every level of your organization.

You need trusted AI. We have the blueprint.

See how companies are successfully embedding AI into workflows and driving results while staying compliant, transparent, and aligned with ethical standards.

Optimize for efficiency. Create long-term value.

Discover how businesses are adopting, governing, and maintaining their Salesforce solutions to get lasting value. Learn how to scale new technologies to drive innovation and adaptability.

Outpace the competition. Build stronger customer relationships.

Dive into the latest industry-specific innovations, best practices, and product solutions that deliver exceptional customer experiences, build lasting loyalty, and achieve big business results.

Master AI agents. Empower your teams. Transform your company.

Fast-track your Agentforce learning and adoption with hands-on trainings, one-on-one consultations, and more. Discover how to augment teams with digital labor that can take swift, informed action in every workflow. Dreamforce is where you’ll learn how to get the most from Salesforce.

Agentforce Consultations

Get expert 1:1 guidance to build, customize, and test your own AI agent in minutes. Whether you're new or experienced, Agentforce Consultations help you build agents for any industry or role.

Hands-On Training

Join expert-led interactive sessions about Salesforce products. Build skills with real-world use cases that you can apply immediately for your company.

Expert-Led Learning

Access sessions, product demos, inspiring customer success stories, and a Campground full of hands-on experiences.

Agentblazer Forest

A learning haven for developers, admins, architects, and IT leaders, this is where to get hands-on with innovative new products and hear about upcoming launches.

Product Demos

See Salesforce solutions in action. No matter your industry or role, you’ll discover exciting products and features that will be game-changing for your organization.

Customer Success Stories

Get inspired by how companies are transforming their business with Salesforce. Explore case studies of how AI agents are helping drive growth, efficiency, and customer satisfaction.

Three epic days. Unlimited impact.

There's so much to experience. Arrive a day early, and leave on Friday so you can catch all the sessions, hands-on trainings, keynotes, and more.

sessions for every industry

visionary speakers

product and solution experts

countries

Travel Day

Get ready for Dreamforce.

Clear your work calendar.
Finalize your agenda, leave room for surprises.
Download the Salesforce Events app.
Pack layers, comfortable shoes, your water bottle, and headphones.

9:00 a.m. - 5:00 p.m.

Trailblazer Bootcamp Oct 11–13

Add on a training experience to accelerate your path to certification.

Day One

Dreamforce Opening Keynote with Marc Benioff and Special Guests

Core Session Content

Product & Industry Breakouts
Theater Sessions
Hands-on Trainings
Roundtables
Agentforce Consultations

Can't Miss All Day Experiences

Campground

Dive into demos, sponsors, customer stories, and more.

Agentblazer Forest

Get hands-on with new products and meet fellow Agentblazers.

Certifications

Hone your Salesforce skill set and get certified.

Lodge Village

Featuring roundtables and Ask the Experts.

Yerba Buena Gardens

Watch Salesforce+ live and relax in the Mindfulness Meadow.

Visionary Sessions with AI Experts and Thought Leaders

Fireside Chat with Marc Benioff and Special Guests

Dreamforce Welcome Reception

Connect with Agentblazers and peers while having some fun.

Day Two

Fireside Chat with Marc Benioff and Special Guests

Agentforce Keynote

Experience the latest Agentforce innovations and announcements driving customer success.

Core Session Content

Product & Industry Breakouts
Theater Sessions
Hands-on Trainings
Roundtables
Agentforce Consultations

Can't Miss All Day Experiences

Campground

Dive into demos, sponsors, customer stories, and more.

Agentblazer Forest

Get hands-on with new products and meet fellow Agentblazers.

Certifications

Hone your Salesforce skill set and get certified.

Lodge Village

Featuring roundtables and Ask the Experts.

Yerba Buena Gardens

Watch Salesforce+ live and relax in the Mindfulness Meadow.

Visionary Sessions with AI Experts and Thought Leaders

6:00 p.m. PT

Dreamfest with Surprise Musical Guests

Rock out at the ballpark with an A-list headliner, for a good cause.

Day Three

Visionary Sessions with AI Experts and Thought Leaders

True to the Core with Product Experts

Live Q&A with the product leaders in the know.

Customer Success Keynote

Discover your path to success powered by humans with agents. Join us to see how organizations like yours transform their businesses with guidance from Salesforce Customer Success and Partners.