Deliver connected education journeys for life on the #1 AI CRM.
Spend less time connecting data and more time strengthening relationships with Salesforce for Education. Exceed enrollment goals, increase engagement and retention, and boost fundraising with a CRM platform for education. Build trust with your constituents and maximize outcomes throughout the education journey on the #1 AI CRM.
These education leaders support the lifelong learning journey with Salesforce.
Here's what sets Salesforce for Education apart.
5.5
%
increase in student enrollment*
Engage proactively with prospective students and applicants.
15
%
rise in first-year retention rates*
Deliver personalized student support and seamless self-service.
10
%
growth in fundraising contributions*
Nuture alumni relationships and unlock a data-driven approach to fundraising.
$
1.6M
in legacy environment savings*
Save costs and unify trapped data in one, integrated platform.
Explore education CRM solutions for the entire learner lifecycle.
Elevate the constituent experience with education CRM solutions built with trusted AI at the center of every engagement. Empower faculty and staff with an integrated CRM platform to maximize productivity and drive successful outcomes, without having to stitch together piecemeal data across multiple systems.
Recruitment and Admissions
Exceed enrollment goals with marketing automation and AI built directly into your CRM. Create more meaningful relationships with holistic data and tailored applicant experiences that spark action. Save time with automated application reviews and a single platform to connect with students, families, and counselors.
Student Success
Seamlessly connect the student experience and increase retention with a flexible, integrated platform. Power holistic advising, strengthen student engagement, and streamline services to help students reach their goals. Scale your impact with automation and AI built directly into your CRM.
Advancement and Alumni Relations
Advance the mission of the entire institution with an innovative and connected platform. Engage alumni, streamline fundraising, and optimize operations to drive an institution-wide strategy. Meet the goals of your institution and communities with trusted AI and intelligence.
Communications, Marketing, and Engagement
Deliver more efficient and personalized marketing and communications across your institution. Get to know your students and supporters, personalize engagement across any channel, build lifelong relationships, and optimize your impact with AI and unified data.
Lifelong Learning
Accelerate growth with AI-powered engagement that helps you attract and retain lifelong learners. Deliver a modern storefront experience that surfaces relevant course, program, and degree offerings to students. Easily manage corporate partnerships and measure program performance.
It all starts with Education Cloud.
Get started with Salesforce faster and maximize impact across your entire institution with Education Cloud.
Extend the power of Salesforce for Education with these related products.
Einstein
Create customizable, predictive, and generative AI experiences with trusted AI for institutions of all sizes.
Marketing Cloud
Make every moment count with data-driven communications delivered throughout the learner lifecycle.
Tableau
Boost productivity and decision-making institution-wide with AI-powered analytics.
MuleSoft
Integrate all your data, systems, or AI models to transform your institution and drive lifelong value.
Data Cloud
Connect, harmonize, and activate data from any system into a complete view of every constituent.
Slack
Bring students, faculty, and staff together to collaborate and engage from anywhere.
Explore global insights from students and staff in our latest Connected Student Report.
Maximize ROI with the #1 Success Ecosystem.
From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your full investment.
We're very passionate about enhancing our students' experience, and Salesforce has helped us meet our goals. Reflecting over the past decade, this decision has yielded substantial benefits to advance our mission of delivering world-class education at our top research university.
Kivanc OnerVice President for Digital Transformation and Chief Information Officer, UNLV
Keep up with the latest education trends, insights, and conversations.
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Try Education Cloud free for 30 days. No credit card. No installations.
Explore Education Cloud.
Elevate the education experience with the #1 CRM for learner and institution success.
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Salesforce Education CRM FAQ
CRM stands for customer relationship management. CRM in education enables institutions to manage relationships with all of their customers (including prospective students, current students, alumni, and corporate partners) and connect insights from those interactions into a unified view.
CRM is a technology for managing your institution's relationships and interactions with students. Salesforce for Education is a CRM. An LMS is a learning management system for the administration and delivery of courses. LMS data can easily be brought into a CRM for a unified view of every student.
Unlike individual point solutions, which only address a single-use case or challenge, CRM for education eliminates the pain of having disparate data across a variety of systems. Institutions can deliver personalized experiences throughout the entire education journey on one, integrated platform.
Institutions of all sizes trust Salesforce for Education to not only deliver exceptional constituent experiences but also to increase staff productivity at scale. In fact, Forreser Consulting highlighted the benefits and ROI of Salesforce for Education for a variety of institutions in this research.
When comparing CRMs, consider whether the solution has the integrations and customizations you're looking for, a reputable user experience and ROI, trusted customer support, and if the solution can grow with your needs. Outline your pain points, compare features, and explore key references.
Salesforce supports education through technology and philanthropic giving. We help institutions of all sizes thrive via our grants program, Trailhead, and community resources. We're also focused on reducing barriers to learning and the workforce. Learn more about our commitment to education here.
