{"id":11021,"date":"2026-03-12T09:14:39","date_gmt":"2026-03-12T09:14:39","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11021"},"modified":"2026-03-12T09:14:40","modified_gmt":"2026-03-12T09:14:40","slug":"executives-discuss-unstructured-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/executives-discuss-unstructured-data\/","title":{"rendered":"3 estrategias de los CIO para potenciar la IA con datos no estructurados"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>La integraci\u00f3n de datos estructurados y no estructurados es esencial para impulsar agentes inteligentes.<\/li>\n\n\n\n<li>La IA predictiva permite transformar se\u00f1ales pasivas en informaci\u00f3n accionable para prevenir interrupciones.<\/li>\n\n\n\n<li>El \u00e9xito de la IA ag\u00e9ntica depende de una plataforma unificada que combine datos estructurados y no estructurados con RAG y bases de datos vectoriales.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Cerca del <a href=\"https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/tapping-power-unstructured-data#:~:text=In%20fact%2C%20a%20majority%20of,out%20how%20to%20use%20it.\" target=\"_blank\" rel=\"noreferrer noopener\">90% de la informaci\u00f3n empresarial<\/a> se compone de datos no estructurados, los cuales incluyen documentos, correos electr\u00f3nicos, v\u00eddeos y contenido de redes sociales. A diferencia de los datos estructurados, estos son tradicionalmente dif\u00edciles de organizar; no obstante, contienen la clave para una comprensi\u00f3n profunda del cliente y la innovaci\u00f3n impulsada por IA.<\/p>\n\n\n\n<p>A pesar de su potencial, muchas organizaciones a\u00fan luchan por integrar estos activos de manera eficaz. Para abordar este desaf\u00edo, Salesforce <a href=\"https:\/\/www.salesforce.com\/es\/form\/data\/unstructured-data-guide\/\">entrevist\u00f3 a 20 CIO de diversos sectores<\/a>. Sus conclusiones revelan tres estrategias cr\u00edticas para transformar esta informaci\u00f3n en una ventaja competitiva real.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-lograr-la-integracion-total-datos-listos-para-la-ia\">1. Lograr la integraci\u00f3n total: Datos listos para la IA<\/h2>\n\n\n\n<p>Los datos no estructurados solo pueden generar valor para la IA cuando est\u00e1n integrados y accesibles en una plataforma unificada. Para los CIO, esto significa conectar documentos, correos electr\u00f3nicos, im\u00e1genes, registros de sistemas y otras fuentes en un mismo entorno de datos. Sin esta integraci\u00f3n, gran parte de los datos no estructurados permanece aislada en distintos sistemas, lo que dificulta su an\u00e1lisis y limita el impacto de la IA en la organizaci\u00f3n.<\/p>\n\n\n\n<p>Un CIO de una empresa de servicios financieros lo resumi\u00f3 as\u00ed:<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>En un mundo ideal, todos los datos de la organizaci\u00f3n deber\u00edan ser accesibles al instante, sin procesos manuales ni dependencias.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">CIO, Servicios Financieros, EE.UU.<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en LinkedIn (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=3%20estrategias%20de%20los%20CIO%20para%20potenciar%20la%20IA%20con%20datos%20no%20estructurados\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Twitter (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=3%20estrategias%20de%20los%20CIO%20para%20potenciar%20la%20IA%20con%20datos%20no%20estructurados&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Facebook (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"3 estrategias de los CIO para potenciar la IA con datos no estructurados\" https:\/\/www.salesforce.com\/es\/blog\/executives-discuss-unstructured-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Hoy, tecnolog\u00edas como <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/\">Agentforce<\/a>, la b\u00fasqueda h\u00edbrida de <a href=\"https:\/\/www.salesforce.com\/es\/data\/\">Data Cloud<\/a> y la <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/what-is-rag\/\">generaci\u00f3n aumentada por recuperaci\u00f3n (RAG)<\/a> permiten conectar datos estructurados y datos no estructurados. De esta manera, los agentes de IA pueden recuperar informaci\u00f3n relevante y convertirla en conocimiento \u00fatil para el negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-inteligencia-predictiva-informacion-accionable\">2. Inteligencia predictiva: Informaci\u00f3n accionable<\/h2>\n\n\n\n<p>Los datos no estructurados contienen informaci\u00f3n clave para identificar patrones, riesgos y oportunidades que no aparecen en los datos tradicionales. Comentarios de clientes, conversaciones de soporte, registros de sistemas o documentos internos pueden revelar se\u00f1ales tempranas que ayudan a las empresas a anticipar problemas antes de que ocurran.<\/p>\n\n\n\n<p>Un director general de una empresa tecnol\u00f3gica global lo expres\u00f3 as\u00ed:<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Salvar vidas es el objetivo final. Analizar datos estructurados y no estructurados de forma conjunta nos permite predecir para prevenir.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Director general, Tecnolog\u00eda, EE.UU.<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en LinkedIn (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=3%20estrategias%20de%20los%20CIO%20para%20potenciar%20la%20IA%20con%20datos%20no%20estructurados\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Twitter (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=3%20estrategias%20de%20los%20CIO%20para%20potenciar%20la%20IA%20con%20datos%20no%20estructurados&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Facebook (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"3 estrategias de los CIO para potenciar la IA con datos no estructurados\" https:\/\/www.salesforce.com\/es\/blog\/executives-discuss-unstructured-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Gracias a la IA, los <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/ai-agents\/\">agentes inteligentes<\/a> pueden analizar continuamente grandes vol\u00famenes de datos no estructurados, detectar anomal\u00edas y activar respuestas automatizadas. Como resultado, las organizaciones pueden pasar de un modelo reactivo a una toma de decisiones predictiva y basada en datos.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Conozca la perspectiva de los CIO sobre los datos no estructurados.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">La IA ag\u00e9ntica comienza con el aprovechamiento de los datos no estructurados: 20 CIO comparten sus estrategias.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/form\/data\/unstructured-data-guide\/\">Leer la gu\u00eda gratuita<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-gobernanza-y-seguridad-confianza-y-cumplimiento\">3. Gobernanza y seguridad: Confianza y cumplimiento<\/h2>\n\n\n\n<p>Para los CIO, gestionar datos no estructurados de forma segura es tan importante como analizarlos. Sin un marco claro de gobernanza, estos datos pueden convertirse r\u00e1pidamente en repositorios desorganizados que aumentan los riesgos de seguridad y de cumplimiento normativo.<\/p>\n\n\n\n<p>Un responsable de datos y an\u00e1lisis de una empresa energ\u00e9tica lo explic\u00f3 as\u00ed:<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Uno de los mayores problemas es que estas plataformas pueden degenerar r\u00e1pidamente en vertederos de informaci\u00f3n.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Responsable de datos y an\u00e1lisis, Energ\u00eda, Australia<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en LinkedIn (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=3%20estrategias%20de%20los%20CIO%20para%20potenciar%20la%20IA%20con%20datos%20no%20estructurados\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Twitter (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=3%20estrategias%20de%20los%20CIO%20para%20potenciar%20la%20IA%20con%20datos%20no%20estructurados&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Facebook (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fexecutives-discuss-unstructured-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"3 estrategias de los CIO para potenciar la IA con datos no estructurados\" https:\/\/www.salesforce.com\/es\/blog\/executives-discuss-unstructured-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Por esta raz\u00f3n, las organizaciones necesitan implementar gobernanza automatizada de datos no estructurados, que incluya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clasificaci\u00f3n y etiquetado de datos<\/li>\n\n\n\n<li>Pol\u00edticas de encriptaci\u00f3n y retenci\u00f3n<\/li>\n\n\n\n<li>Controles de acceso din\u00e1micos basados en IA<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-el-futuro-de-la-ia-empresarial-depende-de-los-datos-no-estructurados\">El futuro de la IA empresarial depende de los datos no estructurados<\/h2>\n\n\n\n<p>El \u00e9xito de la IA empresarial depender\u00e1 cada vez m\u00e1s de la capacidad de las organizaciones para integrar, analizar y gobernar los datos no estructurados. Cuando estos datos se gestionan correctamente, las empresas pueden mejorar la automatizaci\u00f3n, impulsar la inteligencia predictiva y tomar decisiones m\u00e1s informadas.<\/p>\n\n\n\n<p>Plataformas como Salesforce Data Cloud permiten conectar fuentes de datos, contextualizar la informaci\u00f3n y alimentar agentes de IA capaces de transformar los datos no estructurados en conocimiento accionable.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfAlguna pregunta?<br>Nosotros le ayudamos<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/form\/contact\/contactme\/?icid=SFBLOG:offer-blog:701ed00000zv3qsAAA&#038;nc=701ed00000zv3qsAAA\">Contactar<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preguntas-frecuentes\">Preguntas frecuentes<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\u00bfPor qu\u00e9 los datos no estructurados son importantes para la IA?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Principalmente porque representan el 90% de la informaci\u00f3n de la empresa. Al procesarlos, la IA obtiene un contexto mucho m\u00e1s rico y humano que no se encuentra en las bases de datos tradicionales.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfC\u00f3mo ayuda la tecnolog\u00eda RAG en este proceso?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>La generaci\u00f3n aumentada por recuperaci\u00f3n (RAG) permite que la IA consulte documentos espec\u00edficos de la empresa para responder preguntas. De este modo, las respuestas son precisas y basadas en datos reales.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 desaf\u00edos presentan los datos no estructurados para las empresas?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Los principales desaf\u00edos incluyen integraci\u00f3n de m\u00faltiples fuentes de datos, an\u00e1lisis eficiente y gobernanza adecuada. Sin una estrategia clara, los datos no estructurados pueden quedar aislados y no generar valor para la organizaci\u00f3n.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Los datos son la base de la IA, y para los CIO, el verdadero reto reside en aprovechar el valor oculto en los datos no estructurados.<\/p>\n","protected":false},"author":517,"featured_media":11022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"7cc56e0960534b85881bc7168c8056b2","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[644,240,622,705],"sf_content_type":[],"blog":[],"coauthors":[118],"class_list":["post-11021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-data-cloud-2","sf_topic-cio-2","sf_topic-agentforce","sf_topic-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IA y datos no estructurados: 3 estrategias para CIO<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo los CIO transforman los datos no estructurados en 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