{"id":11056,"date":"2026-04-09T12:14:35","date_gmt":"2026-04-09T12:14:35","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11056"},"modified":"2026-04-09T12:21:15","modified_gmt":"2026-04-09T12:21:15","slug":"agentforce-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/agentforce-marketing\/","title":{"rendered":"C\u00f3mo Agentforce Marketing impulsa conversaciones con sus clientes"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Agentforce Marketing transforma campa\u00f1as est\u00e1ticas en experiencias din\u00e1micas y conversacionales.<\/li>\n\n\n\n<li>La unificaci\u00f3n de datos a trav\u00e9s de Data 360 permite una visi\u00f3n integral compartida entre departamentos.<\/li>\n\n\n\n<li>El fin del marketing de \u00abno responder\u00bb llega con el uso del correo electr\u00f3nico bidireccional gestionado por IA.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>El entusiasmo generado en <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\">Dreamforce<\/a> ha confirmado una certeza fundamental: el sector se encuentra en plena evoluci\u00f3n gracias al <a href=\"https:\/\/www.salesforce.com\/es\/marketing\/agentic-marketing\/\">marketing ag\u00e9ntico<\/a>. Durante los \u00faltimos 25 a\u00f1os, el avance tecnol\u00f3gico ha permitido forjar lazos estrechos mediante <a href=\"https:\/\/www.salesforce.com\/es\/data\/\">CDP<\/a> e <a href=\"https:\/\/www.salesforce.com\/es\/artificial-intelligence\/\">IA<\/a>; no obstante, el progreso actual exige una velocidad y personalizaci\u00f3n superiores para conectar de forma significativa.<\/p>\n\n\n\n<p>En este nuevo ecosistema, los agentes IA asumen el trabajo pesado: encuentran respuestas, toman decisiones y act\u00faan en segundos. El reto para los profesionales del sector es transformar cada interacci\u00f3n en una experiencia \u00e1gil, donde la IA act\u00fae como copiloto para interactuar con el cliente, en lugar de limitarse a dirigir mensajes hacia \u00e9l.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-agentforce-marketing-y-como-mejora-la-interaccion-con-clientes\"><strong>\u00bfQu\u00e9 es Agentforce Marketing y c\u00f3mo mejora la interacci\u00f3n con clientes?<\/strong><\/h2>\n\n\n\n<p>Agentforce Marketing es la soluci\u00f3n de Salesforce que convierte campa\u00f1as unidireccionales en <a href=\"https:\/\/www.salesforce.com\/es\/form\/marketing\/agentforce-campaigns-demo\/\">conversaciones inteligentes y personalizadas<\/a>. Sus agentes IA gestionan mensajes de clientes en tiempo real, liberando a los especialistas para centrarse en estrategia, creatividad e innovaci\u00f3n.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eb287991893&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eb287991893\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"901\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_0d3dc8.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11061\" srcset=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_0d3dc8.png 1600w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_0d3dc8.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_0d3dc8.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_0d3dc8.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_0d3dc8.png?w=1536&amp;h=865 1536w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_0d3dc8.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Este sistema se asienta en tres pilares:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Datos:<\/strong> Centraliza la informaci\u00f3n de clientes para que todos los departamentos puedan personalizar cada interacci\u00f3n. <\/li>\n\n\n\n<li><strong>Interacci\u00f3n:<\/strong> Conecta todos los canales \u2014correo electr\u00f3nico, m\u00f3vil, redes sociales, sitios web\u2014 creando recorridos coherentes y fluidos. <\/li>\n\n\n\n<li><strong>Inteligencia:<\/strong> Los agentes IA planifican, optimizan y ajustan campa\u00f1as en tiempo real, fortaleciendo cada relaci\u00f3n con el cliente.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eb2879923df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eb2879923df\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"647\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_bc25c6.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11062\" srcset=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_bc25c6.png 1160w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_bc25c6.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_bc25c6.png?w=768&amp;h=428 768w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_bc25c6.png?w=1024&amp;h=571 1024w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_bc25c6.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Beneficios clave:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elimina el marketing unidireccional <\/li>\n\n\n\n<li>Mejora la personalizaci\u00f3n <\/li>\n\n\n\n<li>Acelera la creaci\u00f3n de campa\u00f1as <\/li>\n\n\n\n<li>Extrae informaci\u00f3n valiosa para decisiones estrat\u00e9gicas<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-el-fin-del-marketing-unidireccional\"><strong>El fin del marketing unidireccional<\/strong><\/h2>\n\n\n\n<p>Durante d\u00e9cadas, el marketing digital se ha caracterizado por el enfoque de \u00abno responder\u00bb. Aunque el correo electr\u00f3nico sigue siendo una pieza central, su evoluci\u00f3n es necesaria para superar los bajos \u00edndices de interacci\u00f3n actuales. Por este motivo, proponemos el uso del correo electr\u00f3nico como el inicio de una conversaci\u00f3n.<\/p>\n\n\n\n<p>Mediante el uso de <a href=\"https:\/\/www.salesforce.com\/es\/data\/\">Data 360<\/a> y <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\">Agentforce<\/a>, un solo correo puede desencadenar miles de conversaciones simult\u00e1neas. En lugar de derivar al usuario a una p\u00e1gina de destino est\u00e1tica, se le invita a interactuar, permitiendo que la IA gestione preguntas, reservas o tr\u00e1mites al instante. Esta capacidad de respuesta bidireccional ya est\u00e1 disponible.<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/salesforce.vidyard.com\/watch\/ntRZg6Eskz3EnkhW44h55u\"\n  data-uuid=\"ntRZg6Eskz3EnkhW44h55u\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recorridos del cliente mejorados con datos unificados<\/strong><\/h2>\n\n\n\n<p>Los equipos de marketing pierden oportunidades cuando los datos est\u00e1n dispersos. Data 360, la plataforma de datos de Salesforce integrada en Agentforce Marketing, centraliza informaci\u00f3n en un solo perfil de cliente din\u00e1mico, sin duplicar ni mover datos.<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/salesforce.vidyard.com\/watch\/W3jyU5gt5CGs4PcSrTbHua\"\n  data-uuid=\"W3jyU5gt5CGs4PcSrTbHua\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/>\n\n\n\n<p>Con los datos unificados, es posible:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear recorridos adaptables en todos los canales<\/li>\n\n\n\n<li>Identificar nuevas audiencias al instante<\/li>\n\n\n\n<li>Predecir la intenci\u00f3n del cliente<\/li>\n<\/ul>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/salesforce.vidyard.com\/watch\/rebBY1WpDzUxSSHX6p65x3\"\n  data-uuid=\"rebBY1WpDzUxSSHX6p65x3\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-experiencias-personalizadas-en-tiempo-real-para-los-consumidores\"><strong>Experiencias personalizadas en tiempo real para los consumidores<\/strong><\/h2>\n\n\n\n<p>Los consumidores esperan <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/unlocking-the-next-frontier-of-personalized-marketing\">experiencias adaptadas y en tiempo real<\/a>. Con el marketing ag\u00e9ntico, cada interacci\u00f3n puede convertirse en una conversaci\u00f3n bidireccional. Por ejemplo: un sitio web que aprende del comportamiento del visitante y sugiere productos o contenidos personalizados, como lo hace <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/fisher-and-paykel-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fisher &amp; Paykel<\/a>, aumentando pedidos finalizados en un 33%.<\/p>\n\n\n\n<p>La <a href=\"https:\/\/www.salesforce.com\/es\/form\/marketing\/crm-marketing-demo-personalization\">personalizaci\u00f3n<\/a> abarca todos los canales: sitio web, correo electr\u00f3nico, SMS, WhatsApp y m\u00e1s. Con Adaptive Websites, los clientes de Salesforce podr\u00e1n ofrecer estas experiencias, adaptando cada recorrido seg\u00fan las necesidades y preferencias del consumidor.<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/salesforce.vidyard.com\/watch\/jRLHpVkwFZYj9ThURuaRky\"\n  data-uuid=\"jRLHpVkwFZYj9ThURuaRky\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creaci\u00f3n de campa\u00f1as a una velocidad de v\u00e9rtigo<\/strong><\/h2>\n\n\n\n<p>Antes, crear campa\u00f1as pod\u00eda llevar <a href=\"https:\/\/www.apqc.org\/what-we-do\/benchmarking\/open-standards-benchmarking\/measures\/average-time-weeks-develop-and-launch\" target=\"_blank\" rel=\"noreferrer noopener\">semanas<\/a>. Con Agentforce Marketing, los <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/ai-agents\/\">agentes de IA<\/a> dise\u00f1an, segmentan y activan campa\u00f1as en minutos, bas\u00e1ndose en datos de todo el sistema, no solo de marketing.<\/p>\n\n\n\n<p>Ejemplo: <a href=\"https:\/\/www.salesforce.com\/customer-stories\/indeed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indeed<\/a> usa Agentforce para enviar ofertas a empleadores justo cuando necesitan contratar, aumentando la relevancia de cada mensaje. La integraci\u00f3n con socios de contenido como  <a href=\"https:\/\/writer.com\/\">Writer<\/a>, <a href=\"https:\/\/www.jasper.ai\/\">Jasper<\/a>, <a href=\"https:\/\/www.typeface.ai\/\">Typeface<\/a>, <a href=\"https:\/\/www.bynder.com\/en\/\">Bynder<\/a>, <a href=\"https:\/\/automattic.com\/\">Automattic<\/a> y <a href=\"https:\/\/www.contentstack.com\/\">Contentstack<\/a> nos permite crear recursos m\u00e1s r\u00e1pido y personalizar campa\u00f1as por sector, todo desde una \u00fanica plataforma.<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/salesforce.vidyard.com\/watch\/DuKyv3MsMwvfPyES5YjxXr\"\n  data-uuid=\"DuKyv3MsMwvfPyES5YjxXr\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Informaci\u00f3n valiosa que marca la diferencia<\/strong><\/h2>\n\n\n\n<p>M\u00e1s del 50% de los presupuestos se desperdicia por segmentaci\u00f3n deficiente o an\u00e1lisis tard\u00edo. Agentforce Marketing cambia esto mediante agentes de optimizaci\u00f3n que aprenden en tiempo real, supervisando campa\u00f1as, inversi\u00f3n y creatividades.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eb2879936cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eb2879936cb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1149\" height=\"650\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_8167da.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11063\" srcset=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_8167da.png 1149w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_8167da.png?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_8167da.png?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_8167da.png?w=1024&amp;h=579 1024w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_8167da.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Con herramientas como <strong><a href=\"https:\/\/www.salesforce.com\/data\/clean-rooms\/\">Data 360 Clean Rooms<\/a>, <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=xcloud.salesforce_app_unified_analytics.htm&amp;type=5\">Unified Analytics<\/a> y <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=mktg.dato_market_mta.htm&amp;type=5\">Multi-Touch Attribution<\/a><\/strong>, los equipos pueden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pausar anuncios de bajo rendimiento<\/li>\n\n\n\n<li>Redirigir inversi\u00f3n a audiencias de alto valor<\/li>\n\n\n\n<li>Optimizar decisiones de manera r\u00e1pida y precisa<\/li>\n<\/ul>\n\n\n\n<p>El resultado: campa\u00f1as m\u00e1s certeras, mensajes m\u00e1s relevantes y ROI mejorado, sin trabajo adicional manual.<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/salesforce.vidyard.com\/watch\/WRfjBmNyWVrJK1quQi3enk\"\n  data-uuid=\"WRfjBmNyWVrJK1quQi3enk\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-era-de-los-agentes-de-ia-en-marketing-conversacional\"><strong>La era de los agentes de IA en marketing conversacional<\/strong><\/h2>\n\n\n\n<p>Agentforce Marketing marca la llegada de un marketing verdaderamente conversacional. Con los agentes de IA:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El marketing unidireccional desaparece<\/li>\n\n\n\n<li>Los recorridos de cliente se optimizan en tiempo real<\/li>\n\n\n\n<li>Las experiencias se personalizan y evolucionan continuamente<\/li>\n\n\n\n<li>Las campa\u00f1as se crean y ajustan con rapidez<\/li>\n<\/ul>\n\n\n\n<p>Disponible para clientes de <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/get-started-with-mceplus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Engagement<\/a> y <a href=\"https:\/\/www.salesforce.com\/es\/marketing\/b2b-automation\/\">Account Engagement<\/a>: Agentforce y Data 360 ofrecen un modelo de marketing con IA como copiloto, conectando datos, campa\u00f1as y acci\u00f3n en un solo lugar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eb287994492&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eb287994492\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"844\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_d89e53.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-11064\" srcset=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_d89e53.png 1510w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_d89e53.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_d89e53.png?w=768&amp;h=429 768w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_d89e53.png?w=1024&amp;h=572 1024w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2025\/10\/image_d89e53.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfAlguna pregunta?<br>Nosotros le ayudamos<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/form\/contact\/contactme\/?icid=SFBLOG:offer-blog:701ed00000zv3qsAAA&#038;nc=701ed00000zv3qsAAA\">Contactar<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preguntas-frecuentes\">Preguntas frecuentes<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 ventajas tiene Agentforce Marketing frente al marketing tradicional?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Elimina el enfoque unidireccional, mejora la personalizaci\u00f3n, acelera la creaci\u00f3n de campa\u00f1as y optimiza el rendimiento en tiempo real.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 es Data 360 en Agentforce Marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Es la plataforma que unifica los datos de clientes para crear perfiles din\u00e1micos y permitir una personalizaci\u00f3n m\u00e1s precisa.<br><\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfEs necesario realizar una migraci\u00f3n de datos para usar Agentforce Marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>No, la plataforma utiliza integraci\u00f3n sin copia, conect\u00e1ndose directamente a los datos en su origen. Por lo tanto, las estructuras y unidades de negocio actuales permanecen intactas mientras los datos fluyen de forma unificada.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo responder al instante a los mensajes de sus clientes con agentes de IA.<\/p>\n","protected":false},"author":492,"featured_media":11065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"b524d28d32554861a9620afb55145804","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[6,14,631,330,622],"sf_content_type":[],"blog":[],"coauthors":[118],"class_list":["post-11056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing-cloud","sf_topic-marketing","sf_topic-cmo-2","sf_topic-ai","sf_topic-agentforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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