{"id":113,"date":"2023-07-13T19:10:00","date_gmt":"2023-10-17T19:10:33","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=113"},"modified":"2024-01-10T15:11:33","modified_gmt":"2024-01-10T15:11:33","slug":"software-gestion-utilidad","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/","title":{"rendered":"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve?"},"content":{"rendered":"\n<p>El software de gesti\u00f3n es una herramienta fundamental para optimizar los procesos empresariales, no solo en contextos laborales m\u00e1s complejos, sino tambi\u00e9n en empresas emergentes o start-ups, o para las pymes.<\/p>\n\n\n\n<p>Los programas de gesti\u00f3n han evolucionado r\u00e1pidamente junto a la difusi\u00f3n del ordenador personal, revolucionando la forma de trabajar en cada sector, hasta llegar a nuestros d\u00edas y a un escenario de transformaci\u00f3n digital en el que es impensable gestionar una empresa, una start-up o una actividad profesional sin usar alg\u00fan tipo de software de gesti\u00f3n.<\/p>\n\n\n\n<p>En esta definici\u00f3n explicaremos qu\u00e9 es un software de gesti\u00f3n, para qu\u00e9 sirve y c\u00f3mo puede mejorar nuestro trabajo.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Consigue el Manual Completo del CRM<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Una empresa en crecimiento necesita una buena aplicaci\u00f3n de gesti\u00f3n de relaci\u00f3n con los clientes (CRM).<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/form\/demo\/crm-handbook\/?d=inc-blog-banner&#038;nc=7013y000002a340AAA\">Descargar manual<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-el-software-de-gestion\"><b>Qu\u00e9 es el software de gesti\u00f3n<\/b><\/h2>\n\n\n\n<p>Con software de gesti\u00f3n se designa una categor\u00eda bastante amplia y variada de programas que sirven para digitalizar, gestionar y automatizar los procesos dentro de una empresa.<\/p>\n\n\n\n<p>Estos procesos pueden ser de varios tipos, desde la emisi\u00f3n de facturas a la gesti\u00f3n documental, del an\u00e1lisis de datos al registro de las ventas. Los programas de software de gesti\u00f3n pueden ser plataformas con amplias funcionalidades configurables en funci\u00f3n de las necesidades; o bien soluciones \u00e1giles desarrolladas para fines y sectores de uso particulares; o tambi\u00e9n, en algunos casos, aplicaciones propias de la empresa, dise\u00f1adas espec\u00edficamente y personalizadas para gestionar procesos productivos muy espec\u00edficos.<\/p>\n\n\n\n<p>Algunas tipolog\u00edas de software de gesti\u00f3n m\u00e1s \u00fatiles y utilizadas para pymes y start-ups son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<p>los programas de software de contabilidad y los programas de facturaci\u00f3n (tradicional y electr\u00f3nica), incluso en sus versiones simplificadas para profesionales<\/p>\n<\/li>\n\n\n\n<li>\n<p>los programas de gesti\u00f3n para log\u00edstica y gesti\u00f3n de almacenes<\/p>\n<\/li>\n\n\n\n<li> <p>los programas de software de e-commerce<\/p> <\/li>\n\n\n\n<li>\n<p>los programas de software de gesti\u00f3n inmobiliaria y los de administraci\u00f3n de condominios<\/p>\n<\/li>\n\n\n\n<li>\n<p>los programas de software de gesti\u00f3n de restaurantes, para gestionar reservas, pedidos, listados de precios e inventario de productos<\/p>\n<\/li>\n\n\n\n<li>\n<p>los programas de software de gesti\u00f3n de tesorer\u00eda y para negocios<\/p>\n<\/li>\n\n\n\n<li>\n<p>los programas de software de gesti\u00f3n de reservas para hoteles, B&amp;B, casas de vacaciones, etc.<\/p>\n<\/li>\n\n\n\n<li>\n<p>los programas de software de gesti\u00f3n de clientes para gimnasios y centros deportivos<\/p>\n<\/li>\n\n\n\n<li>\n<p>los programas de software de gesti\u00f3n para las operaciones de producci\u00f3n, en industria y manufactura<\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-para-que-sirven-los-programas-de-software-de-gestion\"><b>Para qu\u00e9 sirven los programas de software de gesti\u00f3n<\/b><\/h2>\n\n\n\n<p>M\u00e1s all\u00e1 de los usos m\u00e1s espec\u00edficos, los programas de software de gesti\u00f3n desempe\u00f1an un papel fundamental a la hora de optimizar el trabajo, dado que permiten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<p>digitalizar y automatizar varias operaciones y procesos, acelerando el ritmo de trabajo<\/p>\n<\/li>\n\n\n\n<li>\n<p>acortar as\u00ed los tiempos y, en consecuencia, aumentar la productividad y reducir los costes<\/p>\n<\/li>\n\n\n\n<li>\n<p>compartir los datos y las funcionalidades con toda la empresa a trav\u00e9s de los programas de software de gesti\u00f3n en la nube, haci\u00e9ndolos accesibles y forma r\u00e1pida y segura tambi\u00e9n a quien trabaja en remoto<\/p>\n<\/li>\n\n\n\n<li>\n<p>recopilar y conservar de forma sencilla y accesible (y en grandes cantidades) datos digitales, en poco espacio y en varias copias<\/p>\n<\/li>\n\n\n\n<li>\n<p>analizar los datos y crear informes<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>La elecci\u00f3n e implementaci\u00f3n de un buen software de gesti\u00f3n es, por lo tanto, un factor que hay que tener en cuenta para el crecimiento de la propia actividad, partiendo de las fases de start-up y de definici\u00f3n del plan de negocio.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Consigue el Manual Completo del CRM<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Una empresa en crecimiento necesita una buena aplicaci\u00f3n de gesti\u00f3n de relaci\u00f3n con los clientes (CRM).<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/form\/demo\/crm-handbook\/?d=inc-blog-banner&#038;nc=7013y000002a340AAA\">Descargar manual<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><!-- END --> <span id=\"authorRoot\" path=\"\/content\/blogs\/es\/es\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El software de gesti\u00f3n es una herramienta fundamental para optimizar los procesos empresariales, no solo en contextos laborales m\u00e1s complejos, sino tambi\u00e9n en empresas emergentes o start-ups, o para las pymes.<\/p>\n","protected":false},"author":1,"featured_media":115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"bfd1e5cb9c6640838278460fbfdb75b6","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[8],"sf_content_type":[],"blog":[520],"coauthors":[118],"class_list":["post-113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-service","blog-service"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve? - Salesforce Blog<\/title>\n<meta name=\"description\" content=\"El software de gesti\u00f3n es una herramienta fundamental para optimizar los procesos empresariales, no solo en contextos laborales m\u00e1s complejos, sino tambi\u00e9n en empresas emergentes o start-ups, o para las pymes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve?\" \/>\n<meta property=\"og:description\" content=\"El software de gesti\u00f3n es una herramienta fundamental para optimizar los procesos empresariales, no solo en contextos laborales m\u00e1s complejos, sino tambi\u00e9n en empresas emergentes o start-ups, o para las pymes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T19:10:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T15:11:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"727\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Espa\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"digital-delivery-operations7076\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce Espa\u00f1a\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/#\/schema\/person\/image\/e2f6c6d481bffc386e6e8cdaecd17df6\"}],\"headline\":\"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve?\",\"datePublished\":\"2023-10-17T19:10:33+00:00\",\"dateModified\":\"2024-01-10T15:11:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/\"},\"wordCount\":588,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/\",\"url\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/\",\"name\":\"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve? - Salesforce Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg\",\"datePublished\":\"2023-10-17T19:10:33+00:00\",\"dateModified\":\"2024-01-10T15:11:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"El software de gesti\u00f3n es una herramienta fundamental para optimizar los procesos empresariales, no solo en contextos laborales m\u00e1s complejos, sino tambi\u00e9n en empresas emergentes o start-ups, o para las pymes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg\",\"width\":727,\"height\":480,\"caption\":\"El 80% de los clientes considera su experiencia con una empresa tan importante como sus productos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/es\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/es\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/#\/schema\/person\/image\/e2f6c6d481bffc386e6e8cdaecd17df6\",\"name\":\"Salesforce Espa\u00f1a\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.salesforce.com\/es\/blog\/#\/schema\/person\/image\/9671a9a1f236a48b35497e55c367902a\",\"url\":\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Espa\u00f1a\"},\"url\":\"https:\/\/www.salesforce.com\/es\/blog\/author\/salesforce-espana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve? - Salesforce Blog","description":"El software de gesti\u00f3n es una herramienta fundamental para optimizar los procesos empresariales, no solo en contextos laborales m\u00e1s complejos, sino tambi\u00e9n en empresas emergentes o start-ups, o para las pymes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve?","og_description":"El software de gesti\u00f3n es una herramienta fundamental para optimizar los procesos empresariales, no solo en contextos laborales m\u00e1s complejos, sino tambi\u00e9n en empresas emergentes o start-ups, o para las pymes.","og_url":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/","og_site_name":"Salesforce","article_published_time":"2023-10-17T19:10:33+00:00","article_modified_time":"2024-01-10T15:11:33+00:00","og_image":[{"width":727,"height":480,"url":"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg","type":"image\/jpeg"}],"author":"Salesforce Espa\u00f1a","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"digital-delivery-operations7076","Tiempo de lectura":"3 minutos","Written by":"Salesforce Espa\u00f1a"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/es\/blog\/#\/schema\/person\/image\/e2f6c6d481bffc386e6e8cdaecd17df6"}],"headline":"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve?","datePublished":"2023-10-17T19:10:33+00:00","dateModified":"2024-01-10T15:11:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/"},"wordCount":588,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/","url":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/","name":"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve? - Salesforce Blog","isPartOf":{"@id":"https:\/\/www.salesforce.com\/es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg","datePublished":"2023-10-17T19:10:33+00:00","dateModified":"2024-01-10T15:11:33+00:00","author":{"@id":"https:\/\/www.salesforce.com\/es\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"El software de gesti\u00f3n es una herramienta fundamental para optimizar los procesos empresariales, no solo en contextos laborales m\u00e1s complejos, sino tambi\u00e9n en empresas emergentes o start-ups, o para las pymes.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#primaryimage","url":"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg","contentUrl":"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg","width":727,"height":480,"caption":"El 80% de los clientes considera su experiencia con una empresa tan importante como sus productos"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/es\/blog\/software-gestion-utilidad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/es\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es un software de gesti\u00f3n y para qu\u00e9 sirve?"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/es\/blog\/#website","url":"https:\/\/www.salesforce.com\/es\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/es\/blog\/#\/schema\/person\/image\/e2f6c6d481bffc386e6e8cdaecd17df6","name":"Salesforce Espa\u00f1a","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.salesforce.com\/es\/blog\/#\/schema\/person\/image\/9671a9a1f236a48b35497e55c367902a","url":"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/Salesforce-300x300-1.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/Salesforce-300x300-1.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Espa\u00f1a"},"url":"https:\/\/www.salesforce.com\/es\/blog\/author\/salesforce-espana\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/to-serve-your-customers-well-be-your-own-customer.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/es\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"predecessor-version":[{"id":2837,"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/posts\/113\/revisions\/2837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/media\/115"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/sf_topic?post=113"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/sf_content_type?post=113"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/blog?post=113"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/es\/blog\/wp-json\/wp\/v2\/coauthors?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}