{"id":11567,"date":"2026-06-11T12:25:41","date_gmt":"2026-06-11T12:25:41","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11567"},"modified":"2026-06-11T12:30:03","modified_gmt":"2026-06-11T12:30:03","slug":"agentforce-commerce-launch-locations","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/agentforce-commerce-launch-locations\/","title":{"rendered":"Launch Locations: la nueva funci\u00f3n de Agentforce Commerce"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Launch Locations incorpora agentes IA directamente en los momentos m\u00e1s importantes del recorrido de compra.<\/li>\n\n\n\n<li>La barra de b\u00fasqueda tradicional evoluciona hacia un di\u00e1logo interactivo en lenguaje natural que ayuda a encontrar productos en tiempo r\u00e9cord.<\/li>\n\n\n\n<li>Resolver las dudas sobre tallas o especificaciones directamente en la ficha de producto elimina la fricci\u00f3n y reduce el abandono de cestas.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Las \u00e1reas de mayor impacto de su sitio web, como la barra de b\u00fasqueda y las p\u00e1ginas de detalle de producto (PDP), desempe\u00f1an un papel decisivo en las conversiones de su empresa. La experiencia del comprador en estos puntos cr\u00edticos determina si completa la transacci\u00f3n o abandona el sitio web.<\/p>\n\n\n\n<p>Para revolucionar estos momentos de decisi\u00f3n, Launch Locations surge como la funci\u00f3n m\u00e1s reciente de <a href=\"https:\/\/www.salesforce.com\/es\/commerce\/\">Agentforce Commerce<\/a>. Esta herramienta est\u00e1 dise\u00f1ada para hiperpersonalizar el recorrido del cliente mediante inteligencia artificial, eliminando la fricci\u00f3n y acelerando las ventas en tiempo real.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-launch-locations-conectando-la-busqueda-y-la-compra\"><strong>Launch Locations: conectando la b\u00fasqueda y la compra<\/strong><\/h2>\n\n\n\n<p>Cuando un comprador utiliza la barra de b\u00fasqueda con un t\u00e9rmino gen\u00e9rico como \u00abchaqueta\u00bb, los cat\u00e1logos extensos suelen abrumar con cientos de resultados. Launch Locations soluciona este problema activando un asistente que interviene con un <em>prompt<\/em> din\u00e1mico: <em>\u00ab\u00bfQu\u00e9 tipo de chaqueta buscas? Puedo ayudarte con tallas, colores y ajustes concretos\u00bb<\/em>. La b\u00fasqueda deja de ser una simple consulta y se convierte en el primer mensaje de un di\u00e1logo en lenguaje natural.<\/p>\n\n\n\n<p>A finales de 2026, Launch Locations incluir\u00e1 un componente denominado \u00abPreguntas recomendadas\u00bb en las p\u00e1ginas de detalle de producto (PDP). As\u00ed, el usuario recibe respuestas inmediatas sobre especificaciones, materiales o tallas en un solo clic. Launch Locations replica en el entorno digital la experiencia de asistencia personalizada de un vendedor experto en una tienda f\u00edsica.<\/p>\n\n\n\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n<img\nstyle=\"width: 100%; margin: auto; display: block;\"\nclass=\"vidyard-player-embed\"\nsrc=\"https:\/\/salesforce.vidyard.com\/watch\/TXG6b4GunMewAm962JCkJH\"\ndata-uuid=\"TXG6b4GunMewAm962JCkJH\"\ndata-v=\"4\"\ndata-type=\"inline\"\n\/>.\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ventajas-de-agentforce-commerce-para-los-vendedores\"><strong>Ventajas de Agentforce Commerce para los vendedores<\/strong><\/h2>\n\n\n\n<p>Al integrar estrat\u00e9gicamente <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/ai-agents\/\">agentes de IA<\/a> en los momentos m\u00e1s relevantes del recorrido de compra, Launch Locations ofrece tres beneficios operativos clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Descubrimiento <strong>avanzado<\/strong> de productos:<\/strong> si incorpora un agente de IA en la barra de b\u00fasqueda, esta se transforma en una experiencia conversacional capaz de guiar a los usuarios hasta el producto ideal en cuesti\u00f3n de segundos.<\/li>\n\n\n\n<li><strong>Reducci\u00f3n del abandono de cestas:<\/strong> mostrar sugerencias de preguntas directamente en la PDP resuelve dudas al instante, reteniendo al comprador en el <a href=\"https:\/\/www.salesforce.com\/es\/sales\/funnel\/\">embudo de ventas<\/a>.<\/li>\n\n\n\n<li><strong>Asistencia continua:<\/strong> el agente de IA permanece integrado en el flujo de navegaci\u00f3n dentro de su sitio web, garantizando soporte inmediato sin necesidad de abrir ventanas externas ni repetir informaci\u00f3n.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>El lanzamiento de nuestro agente de compras, desarrollado por Agentforce Commerce y la IA conversacional, nos permite garantizar a los nuevos clientes una experiencia de compra fluida y personalizada.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Josh Smiley<br>Vicepresidente y Responsable de Tecnolog\u00eda, Funko<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en LinkedIn (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fagentforce-commerce-launch-locations%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Launch%20Locations%3A%20la%20nueva%20funci%C3%B3n%20de%20Agentforce%20Commerce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Twitter (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Launch%20Locations%3A%20la%20nueva%20funci%C3%B3n%20de%20Agentforce%20Commerce&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fagentforce-commerce-launch-locations%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Facebook (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fagentforce-commerce-launch-locations%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Launch Locations: la nueva funci\u00f3n de Agentforce Commerce\" https:\/\/www.salesforce.com\/es\/blog\/agentforce-commerce-launch-locations\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-launch-locations-mejora-la-experiencia-del-comprador\">C\u00f3mo Launch Locations mejora la experiencia del comprador<\/h2>\n\n\n\n<p>Las barras de b\u00fasqueda tradicionales son est\u00e1ticas y reactivas. En cambio, Launch Locations permite incorporar un agente de IA que transforma la navegaci\u00f3n en una experiencia conversacional fluida y completa.<\/p>\n\n\n\n<p>Esta herramienta permite iniciar interacciones con un agente en las p\u00e1ginas de detalle de producto. Tradicionalmente, las dudas sobre un art\u00edculo se relegaban a un peque\u00f1o bot\u00f3n de chat en la esquina inferior. Sin embargo, los estudios de experiencia de usuario (UX) demuestran que los compradores asocian ese bocadillo con soporte t\u00e9cnico o reclamaciones, no con una ayuda para descubrir productos.<\/p>\n\n\n\n<p>Al responder de antemano a las preguntas m\u00e1s frecuentes de forma natural en la misma ficha, los clientes ya no tienen que abandonar la p\u00e1gina ni abrir ventanas externas para completar su compra.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Descubra m\u00e1s innovaciones de comercio y nuestros lanzamientos m\u00e1s recientes<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Descubra las novedades de toda nuestra cartera de comercio.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/commerce\/innovations\/\">Explorar las innovaciones<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preguntas-frecuentes\">Preguntas frecuentes<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 beneficio principal aporta el uso de agentes de IA en ecommerce?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Permiten transformar herramientas est\u00e1ticas, como buscadores y fichas t\u00e9cnicas, en experiencias conversacionales activas que resuelven dudas en segundos, acelerando la decisi\u00f3n de compra y reduciendo el abandono de cestas.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfC\u00f3mo ayuda Launch Locations a aumentar las conversiones en ecommerce?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Reduce la fricci\u00f3n durante el proceso de compra, responde dudas en tiempo real y facilita que los compradores encuentren productos relevantes m\u00e1s r\u00e1pidamente.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfPor qu\u00e9 las preguntas recomendadas en las p\u00e1ginas de detalle de producto (PDP) sustituyen al chat cl\u00e1sico?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Porque los usuarios asocian las ventanas de chat con problemas o reclamos. Al colocar las preguntas directamente en la ficha del producto, el cliente resuelve sus dudas de talla o ajuste de forma org\u00e1nica sin salir de la p\u00e1gina.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Las \u00e1reas de mayor impacto de su sitio web, como la barra de b\u00fasqueda y las p\u00e1ginas de detalle de producto (PDP), desempe\u00f1an un papel decisivo en las conversiones de su empresa. La&hellip;<\/p>\n","protected":false},"author":403,"featured_media":11578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"9c6be33200774f6084460721837246a3","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[622,39,655],"sf_content_type":[],"blog":[],"coauthors":[762,118],"class_list":["post-11567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-agentforce","sf_topic-commerce","sf_topic-innovation-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Launch Locations: el futuro del ecommerce | Salesforce Blog<\/title>\n<meta name=\"description\" content=\"Descubra Launch Locations, la nueva funci\u00f3n de Agentforce Commerce que despliega agentes de IA en los momentos clave del proceso de compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/es\/blog\/agentforce-commerce-launch-locations\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launch Locations: la nueva funci\u00f3n de Agentforce Commerce\" \/>\n<meta property=\"og:description\" content=\"Launch Locations incorpora agentes IA directamente en los momentos m\u00e1s importantes del recorrido de compra. 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