{"id":11580,"date":"2026-08-18T07:54:43","date_gmt":"2026-08-18T07:54:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11580"},"modified":"2026-08-18T07:59:19","modified_gmt":"2026-08-18T07:59:19","slug":"authentic-ai-content","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/authentic-ai-content\/","title":{"rendered":"Deje de generar slop y cree contenido aut\u00e9ntico con IA"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Generar contenido aut\u00e9ntico con IA requiere que los profesionales humanos definan la visi\u00f3n, el tono y los valores \u00fanicos de la empresa.<\/li>\n\n\n\n<li>El AI slop en marketing ocurre al priorizar el volumen de producci\u00f3n sobre la estrategia y la voz propia de la marca.<\/li>\n\n\n\n<li>Un sistema ag\u00e9ntico eficiente reserva la empat\u00eda y la toma de decisiones cr\u00edticas para las personas, automatizando las tareas repetitivas.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">Ya es oficial: estamos saturados de contenido generado por IA. Internet se ha llenado de textos e im\u00e1genes irrelevantes y repetitivas que resultan pulidos en la superficie, pero vac\u00edos en el fondo. Este fen\u00f3meno se conoce como \u00abAI slop\u00bb o basura digital. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generar contenido a escala sin originalidad diluye la ventaja competitiva y aleja a los clientes. La soluci\u00f3n no es rechazar la automatizaci\u00f3n, sino dirigir la tecnolog\u00eda con criterio humano. Para diferenciarse, la clave es utilizar la automatizaci\u00f3n ag\u00e9ntica para crear <a href=\"https:\/\/www.salesforce.com\/es\/marketing\/personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenido aut\u00e9ntico con IA<\/a> que refleje la identidad \u00fanica de su marca.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00a1Dreamforce ya est\u00e1 aqu\u00ed!<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Estamos ante un cambio de paradigma en el mundo del marketing. \u00danase a sesiones interactivas y talleres pr\u00e1cticos durante 4 d\u00edas completos, sin tener que viajar. Del 15-17 de septiembre. Gratis en Salesforce+<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2026\">Registrarse ahora<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 id=\"h-el-impacto-del-ai-slop-en-la-reputacion-de-marca\" class=\"wp-block-heading\">El impacto del AI slop en la reputaci\u00f3n de marca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los responsables de marketing sufren una presi\u00f3n constante por impulsar el crecimiento de la empresa. La reacci\u00f3n habitual ha sido acelerar la producci\u00f3n de campa\u00f1as, correos electr\u00f3nicos y p\u00e1ginas de destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se prioriza el volumen asumiendo que a mayor cantidad, mayor captaci\u00f3n. Sin embargo, escalar la mediocridad no es crecer: es diluir la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El AI slop en marketing genera saturaci\u00f3n. El p\u00fablico detecta al instante el contenido gen\u00e9rico e impersonal y lo ignora por completo. Para destacar, el escalado de contenido requiere una base estrat\u00e9gica s\u00f3lida. Los modelos de lenguaje no descubren por s\u00ed solos la identidad de una empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los <a href=\"https:\/\/www.salesforce.com\/es\/blog\/what-are-large-language-models\/\">LLM<\/a> necesitan l\u00edmites, directrices y contexto para producir resultados \u00fatiles. Sin solicitudes espec\u00edficas, la IA solo replica el contenido promedio de Internet. Generar contenido aut\u00e9ntico con IA exige combinar la visi\u00f3n original del equipo humano con la capacidad de ampliaci\u00f3n de los agentes.<\/p>\n\n\n\n<h2 id=\"h-como-generar-contenido-autentico-con-ia\" class=\"wp-block-heading\">C\u00f3mo generar contenido aut\u00e9ntico con IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todo flujo de trabajo ag\u00e9ntico efectivo comienza con una solicitud (<em>prompt<\/em>) bien meditada y redactada por un especialista humano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El ADN de una marca reside en el posicionamiento, los valores y la visi\u00f3n estrat\u00e9gica. La IA no puede inventar estos elementos; necesita un experto que marque el rumbo, que aporte la idea original, que entienda las necesidades del comprador y que fije el objetivo estrat\u00e9gico de la campa\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez establecidos los cimientos, la IA cumple su funci\u00f3n: adaptar una idea brillante a m\u00faltiples canales, regiones y perfiles de comprador. El software deja de ser un generador gen\u00e9rico cuando opera bajo un marco estricto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tono y estilo de voz de la marca.<\/li>\n\n\n\n<li>Posicionamiento claro del producto.<\/li>\n\n\n\n<li>Contexto detallado de la audiencia.<\/li>\n\n\n\n<li>Limites normativos y geogr\u00e1ficos.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Simplifique sus campa\u00f1as de marketing con Agentforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Crear y ampliar campa\u00f1as no tiene por qu\u00e9 ser dif\u00edcil.\u00a0Descubra c\u00f3mo le ayuda Agentforce Marketing a crear contenidos m\u00e1s eficientes y de mayor calidad.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/es\/marketing\/demos\/agentforce-campaigns\/\">Ver la demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 id=\"h-diseno-de-sistemas-agenticos-con-control-humano\" class=\"wp-block-heading\">Dise\u00f1o de sistemas ag\u00e9nticos con control humano<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/what-is-agentic-ai\/\">IA ag\u00e9ntica<\/a> alcanza su m\u00e1ximo potencial cuando sabe exactamente cu\u00e1ndo ceder el control al equipo humano. La IA gestiona las tareas repetitivas y de bajo riesgo, mientras que las personas lideran las decisiones que exigen empat\u00eda, criterio y visi\u00f3n estrat\u00e9gica.<a href=\"https:\/\/salesforce.vidyard.com\/watch\/MieBg1MWGpuLj2ATmWXYan\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/salesforce.vidyard.com\/watch\/MieBg1MWGpuLj2ATmWXYan\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vidyard.com\/thumbnails\/T55z6P7tzqpPdIjr-om17w\/a8daa6777b9901f71b03ef_play_button_small.gif\" alt=\"Demo de Jasper para atenci\u00f3n sanitaria\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/salesforce.vidyard.com\/watch\/MieBg1MWGpuLj2ATmWXYan\" target=\"_blank\" rel=\"noreferrer noopener\">Haga clic aqu\u00ed para ver la demo de Jasper<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo no es corregir textos defectuosos para frenar el AI slop en marketing, sino estructurar flujos de trabajo inteligentes donde el contenido sea correcto desde el origen. Aportar gu\u00edas de estilo, tono y contexto garantiza resultados coherentes sin requerir una revisi\u00f3n manual constante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El rol del experto en marketing evoluciona de la ejecuci\u00f3n t\u00e1ctica a la arquitectura de sistemas: la estrategia humana define el por qu\u00e9 y los <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/ai-agents\/\">agentes de IA<\/a> automatizan el c\u00f3mo. Coordinar esta tecnolog\u00eda con criterio es la clave para generar contenido a gran escala.<\/p>\n\n\n\n<h2 id=\"h-integracion-de-jasper-y-agentforce-marketing\" class=\"wp-block-heading\">Integraci\u00f3n de Jasper y Agentforce Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La alianza entre <a href=\"https:\/\/www.salesforce.com\/es\/marketing\/\">Agentforce Marketing<\/a> y <a href=\"https:\/\/www.jasper.ai\/\">Jasper<\/a> permite a los equipos crear contenido aut\u00e9ntico con IA a gran escala sin perder el control de la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tres aplicaciones pr\u00e1cticas de esta integraci\u00f3n:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Campa\u00f1as personalizadas a escala:<\/strong> Generaci\u00f3n autom\u00e1tica de cadenas de correo electr\u00f3nico y variaciones de texto basadas en el contexto de Salesforce Marketing Cloud.<\/li>\n\n\n\n<li><strong>Gobernanza de marca multicanal:<\/strong> Implementaci\u00f3n de pol\u00edticas de tono, cumplimiento legal y normativas regionales mediante <a href=\"https:\/\/www.jasper.ai\/jasper-iq\">Jasper IQ<\/a>.<\/li>\n\n\n\n<li><strong>Reutilizaci\u00f3n eficiente de activos:<\/strong> Adaptaci\u00f3n r\u00e1pida de conceptos clave a p\u00e1ginas de destino, anuncios y redes sociales dentro del propio flujo de trabajo.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Coordinar agentes de IA con criterio humano permite alcanzar volumen y calidad sin sacrificar la autenticidad.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Cree contenido \u00fanico y aut\u00e9ntico con la IA<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">La aplicaci\u00f3n de Jasper.ai lleva todo el potencial de creaci\u00f3n de contenido a Jasper en Agentforce Marketing, que permite al usuario dirigirse a un p\u00fablico espec\u00edfico manteniendo el tono de la marca.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=8ae31b7e-2f31-44d8-8af8-4f00511ff1aa\">M\u00e1s informaci\u00f3n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preguntas-frecuentes\">Preguntas frecuentes<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 es el AI slop en marketing?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">Es el contenido gen\u00e9rico, repetitivo y de baja calidad producido masivamente por herramientas de IA sin supervisi\u00f3n ni criterio estrat\u00e9gico humano.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfC\u00f3mo evitar el AI slop al usar inteligencia artificial?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">Estableciendo marcos de marca estrictos, alimentando a la IA con datos contextuales de la audiencia y asegurando que las ideas principales provengan de estrategas humanos.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfC\u00f3mo garantiza la integraci\u00f3n de Jasper y Salesforce el contenido aut\u00e9ntico con IA?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">Permite alimentar a los agentes de IA con el contexto real del cliente guardado en Salesforce Marketing Cloud. As\u00ed, la herramienta genera variaciones personalizadas alineadas estrictamente con las pol\u00edticas de marca y requisitos normativos de la empresa.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>La IA ag\u00e9ntica obtiene mejores resultados cuando est\u00e1 dise\u00f1ada para proteger la identidad de su marca y potenciar un punto de vista humano<\/p>\n","protected":false},"author":492,"featured_media":11581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"9cd41addf4174893877f6abfcae54e90","post_meta_title":"","ai_synopsis":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"sf_topic":[622,631,14,635,37],"sf_content_type":[],"blog":[],"coauthors":[764,758,118],"class_list":["post-11580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-agentforce","sf_topic-cmo-2","sf_topic-marketing","sf_topic-content-marketing-2","sf_topic-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contenido aut\u00e9ntico con IA: evite el slop de marca | Salesforce<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo evitar el AI slop en marketing y cree contenido aut\u00e9ntico con IA que proteja la identidad de su marca a gran escala.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/es\/blog\/authentic-ai-content\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deje de generar slop y cree contenido aut\u00e9ntico con IA\" \/>\n<meta property=\"og:description\" content=\"La IA ag\u00e9ntica obtiene mejores resultados cuando est\u00e1 dise\u00f1ada para proteger la identidad de su marca y potenciar un punto de vista humano\" \/>\n<meta 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