{"id":12437,"date":"2026-08-06T08:03:22","date_gmt":"2026-08-06T08:03:22","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12437"},"modified":"2026-08-06T08:06:23","modified_gmt":"2026-08-06T08:06:23","slug":"protecting-data-as-customer-zero","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/protecting-data-as-customer-zero\/","title":{"rendered":"C\u00f3mo protegemos nuestros datos como cliente cero"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Al actuar como \u00abcliente cero\u00bb, Salesforce refuerza proactivamente sus propios productos implement\u00e1ndolos en grandes organizaciones internas.<\/li>\n\n\n\n<li>Salesforce Shield y Agentforce impulsan la protecci\u00f3n de datos en Salesforce detectando anomal\u00edas con IA y cifrando datos en reposo.<\/li>\n\n\n\n<li>Data Mask automatiz\u00f3 el enmascaramiento de datos sensibles, reduciendo un 66% el tiempo necesario para proteger los entornos sandbox.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>En Salesforce adoptamos la filosof\u00eda del \u00abcliente cero\u00bb (Customer Zero) por dos motivos clave: nos ayuda a poner a prueba nuestras herramientas con la exigencia de nuestros mayores clientes y nos permite beneficiarnos de nuestras propias soluciones.<\/p>\n\n\n\n<p>En este art\u00edculo explicamos c\u00f3mo implementamos los productos de <a href=\"https:\/\/www.salesforce.com\/es\/platform\/cloud-data-security\/\">Trusted Services<\/a> para optimizar la protecci\u00f3n de datos en Salesforce bajo tres pilares: seguridad, cumplimiento normativo y resiliencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seguridad-de-datos\">Seguridad de datos<\/h2>\n\n\n\n<p>Nuestra estrategia reduce amenazas y supervisa la informaci\u00f3n de forma proactiva en toda la organizaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-security-center\">Security Center<\/h3>\n\n\n\n<p>El <a href=\"https:\/\/www.salesforce.com\/es\/platform\/security-center\/\">Security Center<\/a> permite gestionar controles de seguridad y supervisar el nivel de protecci\u00f3n desde una \u00fanica vista. Automatiza evaluaciones de riesgos y utiliza <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/\">Agentforce<\/a> para detectar actividades at\u00edpicas de los usuarios.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Como cliente cero (Customer Zero):<\/strong> Supervisamos m\u00e1s de 15 organizaciones internas de Salesforce. En nuestra organizaci\u00f3n de 90.000 usuarios activos, el equipo usa <a href=\"https:\/\/www.salesforce.com\/es\/platform\/demos\/agentforce-security-center\/\">Agentforce en Security Center<\/a> para consolidar informes y detectar anomal\u00edas de API en una sola investigaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-salesforce-shield\">Salesforce Shield<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/es\/platform\/shield\/\">Shield<\/a> ofrece una soluci\u00f3n integral para la protecci\u00f3n de datos en Salesforce mediante cuatro herramientas: supervisi\u00f3n de eventos, cifrado de plataforma, seguimiento de auditor\u00eda de campo y detecci\u00f3n de datos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Como cliente cero<strong> (Customer Zero)<\/strong>:<\/strong> Implementamos toda la suite Shield para aplicar las m\u00e1ximas medidas de seguridad. Conservamos historiales de cambios durante 10 a\u00f1os mediante la auditor\u00eda de campo y rastreamos anomal\u00edas de acceso y uso de API con detecci\u00f3n de amenazas por IA. Adem\u00e1s, ciframos los datos en reposo y analizamos hasta 100 objetos en simult\u00e1neo para clasificar campos sensibles, tanto estructurados como no estructurados.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a74795bcf4fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a74795bcf4fe\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"758\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2026\/05\/Screenshot-2026-05-15-at-4.21.02-PM.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-12445\" srcset=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2026\/05\/Screenshot-2026-05-15-at-4.21.02-PM.png 1340w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2026\/05\/Screenshot-2026-05-15-at-4.21.02-PM.png?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2026\/05\/Screenshot-2026-05-15-at-4.21.02-PM.png?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2026\/05\/Screenshot-2026-05-15-at-4.21.02-PM.png?w=1024&amp;h=579 1024w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2026\/05\/Screenshot-2026-05-15-at-4.21.02-PM.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cumplimiento-normativo-de-los-datos\">Cumplimiento normativo de los datos<\/h2>\n\n\n\n<p>Adaptarse a las normativas de privacidad requiere herramientas precisas que faciliten la gesti\u00f3n de datos sensibles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-mask\">Data Mask<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/es\/platform\/data-masking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Mask<\/a> permite a los desarrolladores trabajar con datos ficticios pero realistas, anonimizando o eliminando informaci\u00f3n sensible seg\u00fan los requisitos de privacidad.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Como cliente cero<strong><strong> (Customer Zero)<\/strong><\/strong>:<\/strong> Enmascaramos la informaci\u00f3n personal (PII) al crear entornos sandbox para pruebas. Este proceso ha reducido un 66% el tiempo necesario para garantizar la protecci\u00f3n de datos en Salesforce dentro de los entornos de desarrollo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-privacy-center\">Privacy Center<\/h3>\n\n\n\n<p>El <a href=\"https:\/\/www.salesforce.com\/es\/platform\/privacy-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Center<\/a> automatiza la gesti\u00f3n de privacidad anonimizando datos sensibles, eliminando registros innecesarios y simplificando solicitudes de privacidad, como el derecho al olvido.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Como cliente cero <strong><strong><strong>(Customer Zero)<\/strong><\/strong><\/strong>:<\/strong> Optimizamos arquitecturas de datos complejas sin interrumpir la operativa diaria. Liberamos 1,3 TB de almacenamiento y ahorramos 2000 horas de capacidad operativa al a\u00f1o en una sola organizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resiliencia-de-los-datos\">Resiliencia de los datos<\/h2>\n\n\n\n<p>Garantizar la resiliencia implica asegurar que la arquitectura de datos siga siendo relevante, fiable y escalable a largo plazo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-backup-amp-recover\">Backup &amp; Recover<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/es\/platform\/data-backup-recovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Backup &amp; Recover<\/a> protege la informaci\u00f3n realizando copias de seguridad diarias automatizadas de datos cr\u00edticos, metadatos y entornos sandbox, con restauraci\u00f3n r\u00e1pida y precisa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Como cliente cero<strong> <strong><strong><strong>(Customer Zero)<\/strong><\/strong><\/strong><\/strong>:<\/strong> Utilizamos copias de seguridad de metadatos para comparar entornos de producci\u00f3n con sandboxes. Esto ahorra horas de depuraci\u00f3n manual al identificar de inmediato qu\u00e9 elementos est\u00e1n desincronizados.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-salesforce-archive\">Salesforce Archive<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/es\/platform\/data-archiving-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Archive<\/a> elimina datos inactivos para mejorar el rendimiento general sin consumir almacenamiento. Permite crear pol\u00edticas de retenci\u00f3n personalizadas y visualizar registros archivados de forma segura.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Como cliente cero<strong><strong> <strong><strong><strong>(Customer Zero)<\/strong><\/strong><\/strong><\/strong><\/strong>:<\/strong> En nuestra organizaci\u00f3n principal \u00abOrg62\u00bb trasladamos y protegimos 2,3 TB de datos (m\u00e1s de 1000 millones de registros), reduciendo dr\u00e1sticamente la deuda t\u00e9cnica y los riesgos a largo plazo.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Descubra c\u00f3mo proteger los datos de su empresa en Salesforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Cuanto mejores sean sus datos, mejores ser\u00e1n sus agentes de IA. Proporcione a Agentforce informaci\u00f3n \u00fatil y valiosa sin comprometer su seguridad.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/es\/platform\/resources\/trusted-services-solution-brief\/\">Leer el informe gratuito<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusiones-como-cliente-cero\">Conclusiones como cliente cero<\/h2>\n\n\n\n<p>Evaluar nuestras soluciones a gran escala nos permite extraer aprendizajes clave para cualquier empresa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enmascaramiento por objetos:<\/strong> En grandes vol\u00famenes de datos, es m\u00e1s eficiente ejecutar plantillas de enmascaramiento independientes por objeto que usar una sola plantilla masiva.<\/li>\n\n\n\n<li><strong>Automatizaci\u00f3n del limpiado de datos:<\/strong> Sustituir la eliminaci\u00f3n manual de datos por herramientas automatizadas ahorra miles de horas de trabajo a futuro.<\/li>\n\n\n\n<li><strong>Pruebas extremas:<\/strong> Testear las soluciones a escala m\u00e1xima permite identificar y solucionar riesgos emergentes antes de que se materialicen.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfAlguna pregunta?<br>Nosotros le ayudamos<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/company\/contact-us\/?icid=SFBLOG:offer-blog:701ed00001RZ8E0AAL&#038;nc=701ed00001RZ8E0AAL\">Contactar<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preguntas-frecuentes\">Preguntas frecuentes<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 rol juega la IA en la protecci\u00f3n de datos en Salesforce?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Herramientas como <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/\">Agentforce<\/a> analizan en tiempo real patrones at\u00edpicos de usuarios, detectan anomal\u00edas en la API y consolidan informes de seguridad para reaccionar ante amenazas de forma proactiva.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 beneficios aporta la automatizaci\u00f3n en la protecci\u00f3n de datos en Salesforce?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Reemplazar los procesos manuales por soluciones automatizadas de seguridad reduce errores humanos, acelera el mantenimiento de los entornos <em>sandbox<\/em> y ahorra miles de horas operativas en tareas de limpieza, auditor\u00eda y cumplimiento normativo.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 significa ser Customer Zero en Salesforce?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Significa que Salesforce utiliza sus propios productos internamente antes de ponerlos a disposici\u00f3n de los clientes, validando su funcionamiento en entornos reales y a gran escala.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Ponemos a prueba nuestras herramientas de seguridad, cumplimiento y resiliencia a gran escala. 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