{"id":12988,"date":"2026-10-22T11:27:53","date_gmt":"2026-10-22T11:27:53","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12988"},"modified":"2026-10-22T12:35:56","modified_gmt":"2026-10-22T12:35:56","slug":"new-agentic-commerce-search-capabilities","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/new-agentic-commerce-search-capabilities\/","title":{"rendered":"M\u00e1s all\u00e1 de las palabras clave: la b\u00fasqueda ag\u00e9ntica en ecommerce entiende la intenci\u00f3n de compra"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>La b\u00fasqueda ag\u00e9ntica en ecommerce descifra la intenci\u00f3n del usuario en lenguaje natural superando las palabras clave r\u00edgidas.<\/li>\n\n\n\n<li>Genera modelos sint\u00e9ticos que aportan entre 10 y 20 veces m\u00e1s datos de entrenamiento para cat\u00e1logos con tr\u00e1fico moderado.<\/li>\n\n\n\n<li>Reduce en un 85% las reglas manuales de comercializaci\u00f3n y aumenta en un 12% los ingresos promedio por usuario.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">Hace dos d\u00e9cadas, la arquitectura de b\u00fasqueda ense\u00f1\u00f3 a los consumidores a usar t\u00e9rminos cortos y r\u00edgidos. Sin embargo, las expectativas han cambiado: los compradores exigen interactuar con las tiendas usando lenguaje natural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan un <a href=\"https:\/\/www.salesforce.com\/es\/retail\/resources\/connected-shoppers-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">estudio<\/a> de Salesforce, el 39% de los usuarios ya emplea IA para buscar productos. Por esta raz\u00f3n, la <a href=\"https:\/\/www.salesforce.com\/es\/blog\/holiday-predictions-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00fasqueda ag\u00e9ntica<\/a> en ecommerce sustituye las coincidencias literales por la interpretaci\u00f3n de la intenci\u00f3n de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plataformas como Agentic Commerce Search eliminan la necesidad de crear miles de reglas sint\u00e1cticas manuales, transformando las b\u00fasquedas complejas en conversiones inmediatas.<\/p>\n\n\n\n<h2 id=\"h-que-es-agentic-commerce-search\" class=\"wp-block-heading\">\u00bfQu\u00e9 es Agentic Commerce Search?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agentic Commerce Search es una soluci\u00f3n de descubrimiento con IA integrada en Commerce Cloud tras la <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-cimulate\/\" target=\"_blank\" rel=\"noreferrer noopener\">adquisici\u00f3n de Cimulate<\/a>. Por lo tanto, el sistema sustituye el an\u00e1lisis tradicional por modelos capaces de procesar lenguaje coloquial, jerga y referencias culturales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flexibilidad de integraci\u00f3n seg\u00fan la plataforma:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Para clientes de Salesforce B2C Commerce:<\/strong> Acceso directo e integrado de forma nativa para activar con los datos del cat\u00e1logo actual.<\/li>\n\n\n\n<li><strong>Para clientes que no utilizan Salesforce: <\/strong>Tanto si utilizan plataformas externas (Shopify, SAP, Adobe o una plataforma propia), la conexi\u00f3n es \u00e1gil mediante arquitecturas API <em>headless<\/em>.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-funciones-de-busqueda-modernas-que-mejoran-la-experiencia-de-cliente\" class=\"wp-block-heading\">Funciones de b\u00fasqueda modernas que mejoran la experiencia de cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La integraci\u00f3n de <a href=\"https:\/\/www.salesforce.com\/es\/commerce\/ai\/agentic-search\/\">Agentic Commerce Search<\/a> con B2C Commerce y Shopper Agent proporciona acceso inmediato a un ecosistema integral de descubrimiento con IA. De este modo, es posible optimizar cada punto de contacto en el recorrido de compra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fasqueda:<\/strong> Transforme la barra tradicional en un buscador inteligente. La plataforma descifra la intenci\u00f3n real del usuario sin depender de palabras clave exactas.<\/li>\n\n\n\n<li><strong>Navegaci\u00f3n:<\/strong> Ordene las p\u00e1ginas de categor\u00edas en tiempo real. Los productos se posicionan autom\u00e1ticamente seg\u00fan el comportamiento del cliente y las metas del negocio.<\/li>\n\n\n\n<li><strong>Recomendaciones:<\/strong> Personalice las sugerencias de cat\u00e1logo mediante IA. Asimismo, el sistema adapta los productos mostrados seg\u00fan la ubicaci\u00f3n y la etapa de navegaci\u00f3n del usuario.<\/li>\n\n\n\n<li><strong>Reglas de comercializaci\u00f3n estrat\u00e9gicas:<\/strong> Aproveche herramientas estrat\u00e9gicas para dirigir los resultados. Gracias a este control, resulta sencillo priorizar los objetivos comerciales de la empresa.<\/li>\n\n\n\n<li><strong>Shopper Agent:<\/strong> Ofrezca una experiencia de compra conversacional fluida. La integraci\u00f3n con Agentforce Shopper Agent despliega un asistente digital potente para orientar al cliente.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-offer wp-block-salesforce-blog-advanced-offer wp-block-salesforce-blog-advanced-offer--dark\" style=\"\">\n\n\t\t<div class=\"wp-block-advanced-offer__content\">\n\t\t\t<h2 class=\"wp-block-advanced-offer__title\">Le invitamos a profundizar en estos temas<\/h2>\n\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/commerce\/resources\/agentic-commerce-search-webinar\/\">Ver webinar<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-offer wp-block-salesforce-blog-advanced-offer wp-block-salesforce-blog-advanced-offer--dark\" style=\"\">\n\n\t\t<div class=\"wp-block-advanced-offer__content\">\n\t\t\t<h2 class=\"wp-block-advanced-offer__title\">Ver c\u00f3mo funciona<\/h2>\n\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/commerce\/demos\/agentic-commerce-search\/\">Ver la demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"h-ventajas-operativas-y-financieras-para-el-comercio-minorista\" class=\"wp-block-heading\">Ventajas operativas y financieras para el comercio minorista<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Implementar b\u00fasqueda ag\u00e9ntica en ecommerce ofrece beneficios directos en la experiencia de usuario y en la cuenta de resultados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprensi\u00f3n profunda de la intenci\u00f3n:<\/strong> Genera modelos de lenguaje peque\u00f1os (SLM) a partir del cat\u00e1logo para capturar hasta 10 veces m\u00e1s se\u00f1ales de comportamiento.<\/li>\n\n\n\n<li><strong>Reducci\u00f3n del trabajo manual:<\/strong> De este modo, los equipos eliminan un promedio del 85% de las reglas de comercializaci\u00f3n manuales.<\/li>\n\n\n\n<li><strong>Aumento inmediato de ingresos:<\/strong> Con Agentic Commerce Search, incrementa un 33% los clics por visita, un 17% los productos a\u00f1adidos a la cesta y un 12% los ingresos por usuario.<\/li>\n\n\n\n<li><strong>Despliegue r\u00e1pido:<\/strong> Al ser una funci\u00f3n nativa en Salesforce B2C Commerce, se implementa en d\u00edas sin incurrir en licencias de terceros.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Agentic Commerce Search interpreta la intenci\u00f3n directamente en el cat\u00e1logo para ofrecer b\u00fasquedas de productos precisas y fiables, tanto desde la web como desde asistentes de IA.<br><\/p>\n<\/blockquote>\n<span class=\"citation-role\">Heather Hershey<br>Directora de investigaci\u00f3n, Comercio digital mundial<br>IDC\u00a0<br><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en LinkedIn (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fnew-agentic-commerce-search-capabilities%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=M%C3%A1s%20all%C3%A1%20de%20las%20palabras%20clave%3A%20la%20b%C3%BAsqueda%20ag%C3%A9ntica%20en%20ecommerce%20entiende%20la%20intenci%C3%B3n%20de%20compra\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 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class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Facebook (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fnew-agentic-commerce-search-capabilities%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"M\u00e1s all\u00e1 de las palabras clave: la b\u00fasqueda ag\u00e9ntica en ecommerce entiende la intenci\u00f3n de compra\" https:\/\/www.salesforce.com\/es\/blog\/new-agentic-commerce-search-capabilities\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 id=\"h-como-solucionar-la-falta-de-datos-sinteticos\" class=\"wp-block-heading\">C\u00f3mo solucionar la falta de datos sint\u00e9ticos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas medianas suelen sufrir por falta de tr\u00e1fico masivo para entrenar sus algoritmos de IA. Por esta raz\u00f3n, Agentic Commerce Search resuelve el problema combinando datos reales con entrenamiento sint\u00e9tico.<\/p>\n\n\n\n<h3 id=\"h-simulacion-de-eventos-con-llm\" class=\"wp-block-heading\">Simulaci\u00f3n de eventos con LLM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El sistema utiliza modelos de lenguaje extensos (OpenAI, Claude, Gemini) para simular millones de eventos de b\u00fasqueda, navegaci\u00f3n y compra. En consecuencia, genera entre 10 y 20 veces m\u00e1s datos espec\u00edficos de comercio para entrenar el buscador.<\/p>\n\n\n\n<h3 id=\"h-capa-nativa-de-ia\" class=\"wp-block-heading\">Capa nativa de IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a esta arquitectura, cualquier minorista obtiene la misma ventaja competitiva de datos que los gigantes del sector, optimizando sus resultados sin necesidad de tr\u00e1fico millonario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n\n\n\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n<img\nstyle=\"width: 100%; margin: auto; display: block;\"\nclass=\"vidyard-player-embed\"\nsrc=\"https:\/\/salesforce.vidyard.com\/watch\/6taB36XaeyrkWAHLo1hPyL\n\"\ndata-uuid=\"6taB36XaeyrkWAHLo1hPyL\"\ndata-v=\"4\"\ndata-type=\"inline\"\n\/>.\n\n\n\n<h2 id=\"h-caso-de-exito-west-marine-y-la-personalizacion-online\" class=\"wp-block-heading\">Caso de \u00e9xito: West Marine y la personalizaci\u00f3n online<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">West Marine, minorista especializado en equipamiento n\u00e1utico, de pesca y mar\u00edtimo, requer\u00eda trasladar el asesoramiento t\u00e9cnico de sus tiendas f\u00edsicas al canal digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, las b\u00fasquedas complejas (como \u00abaceite para barcos\u00bb) mostraban resultados gen\u00e9ricos que confund\u00edan al cliente. Sin embargo, al integrar Agentic Commerce Search en su asistente digital Skipper, consiguieron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprender el tipo de motor del cliente mediante lenguaje natural sin requerir n\u00fameros de pieza exactos.<\/li>\n\n\n\n<li>Eliminar miles de reglas manuales de configuraci\u00f3n en el cat\u00e1logo.<\/li>\n\n\n\n<li>Duplicar la tasa de conversi\u00f3n en su plataforma de comercio electr\u00f3nico.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ya no tenemos que configurar manualmente la b\u00fasqueda ni las recomendaciones. Notamos la diferencia desde el primer d\u00eda y los resultados siguen mejorando.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Deanna Christy<br>Directora principal de comercio electr\u00f3nico y experiencia digital de West Marine<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en LinkedIn (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fnew-agentic-commerce-search-capabilities%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=M%C3%A1s%20all%C3%A1%20de%20las%20palabras%20clave%3A%20la%20b%C3%BAsqueda%20ag%C3%A9ntica%20en%20ecommerce%20entiende%20la%20intenci%C3%B3n%20de%20compra\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Twitter (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=M%C3%A1s%20all%C3%A1%20de%20las%20palabras%20clave%3A%20la%20b%C3%BAsqueda%20ag%C3%A9ntica%20en%20ecommerce%20entiende%20la%20intenci%C3%B3n%20de%20compra&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fnew-agentic-commerce-search-capabilities%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Facebook (se abre en una nueva pesta\u00f1a)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fes%2Fblog%2Fnew-agentic-commerce-search-capabilities%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"M\u00e1s all\u00e1 de las palabras clave: la b\u00fasqueda ag\u00e9ntica en ecommerce entiende la intenci\u00f3n de compra\" https:\/\/www.salesforce.com\/es\/blog\/new-agentic-commerce-search-capabilities\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 id=\"h-el-futuro-de-la-conversion-en-product-commerce\" class=\"wp-block-heading\">El futuro de la conversi\u00f3n en Commerce Cloud<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trascender las palabras clave r\u00edgidas es el primer paso para construir una tienda verdaderamente inteligente. En conclusi\u00f3n, la b\u00fasqueda ag\u00e9ntica en ecommerce permite transformar cada consulta informal en una oportunidad de venta personalizada.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfAlguna pregunta?<br>Nosotros le ayudamos<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/company\/contact-us\/?icid=SFBLOG:offer-blog:701ed00001RZ8E0AAL&#038;nc=701ed00001RZ8E0AAL\">Contactar<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preguntas-frecuentes\">Preguntas frecuentes<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 diferencia a la b\u00fasqueda ag\u00e9ntica de la b\u00fasqueda tradicional por palabras clave?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">La b\u00fasqueda tradicional requiere t\u00e9rminos exactos o c\u00f3digos de producto. En cambio, la b\u00fasqueda ag\u00e9ntica comprende el lenguaje natural, sin\u00f3nimos, errores ortogr\u00e1ficos y la intenci\u00f3n del usuario.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfSe puede implementar la b\u00fasqueda ag\u00e9ntica en plataformas que no sean de Salesforce?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">S\u00ed. <strong>Agentic Commerce Search<\/strong> dispone de arquitecturas API <em>headless<\/em> que permiten conectarlo a plataformas como Shopify, SAP, Adobe Commerce o desarrollos propios.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfRequiere un mantenimiento t\u00e9cnico continuo por parte del equipo?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">No. De este modo, la IA ajusta los resultados de forma aut\u00f3noma, lo que permite reducir hasta un 85% las reglas y configuraciones manuales de comercializaci\u00f3n.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace dos d\u00e9cadas, la arquitectura de b\u00fasqueda ense\u00f1\u00f3 a los consumidores a usar t\u00e9rminos cortos y r\u00edgidos. Sin embargo, las expectativas han cambiado: los compradores exigen interactuar con las tiendas usando lenguaje natural.&hellip;<\/p>\n","protected":false},"author":403,"featured_media":12991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"23a2190db01442eebbbc18da6c640e34","post_meta_title":"","ai_synopsis":"","_sf_experience":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[39,1,330],"sf_content_type":[],"blog":[],"coauthors":[778,118],"class_list":["post-12988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-ecommerce","sf_topic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B\u00fasqueda ag\u00e9ntica en ecommerce | Salesforce Blog<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo la b\u00fasqueda ag\u00e9ntica en ecommerce interpreta el lenguaje natural, elimina reglas manuales y aumenta las conversiones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/es\/blog\/new-agentic-commerce-search-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s all\u00e1 de las palabras clave: la b\u00fasqueda ag\u00e9ntica en ecommerce entiende la intenci\u00f3n de compra\" \/>\n<meta property=\"og:description\" content=\"La b\u00fasqueda ag\u00e9ntica en ecommerce descifra la intenci\u00f3n del usuario en lenguaje natural superando las palabras clave r\u00edgidas. 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