{"id":12989,"date":"2026-09-01T12:02:42","date_gmt":"2026-09-01T12:02:42","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12989"},"modified":"2026-09-01T12:02:43","modified_gmt":"2026-09-01T12:02:43","slug":"tips-to-win-agentic-commerce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/tips-to-win-agentic-commerce\/","title":{"rendered":"Los agentes de IA est\u00e1n comprando: \u00bfencontrar\u00e1n su marca?"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>El comercio ag\u00e9ntico analiza la intenci\u00f3n del comprador en lenguaje natural, superando las b\u00fasquedas tradicionales por palabras clave.<\/li>\n\n\n\n<li>Los usuarios que llegan desde entornos de IA generativa duplican la tasa de conversi\u00f3n respecto a otros canales.<\/li>\n\n\n\n<li>La confianza de la IA depende de se\u00f1ales externas como menciones en Reddit, rese\u00f1as de usuarios y cobertura de <em>microinfluencers<\/em>.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">La forma en que los consumidores descubren y compran productos ha cambiado radicalmente. El p\u00fablico ya no solo busca informaci\u00f3n en motores tradicionales, sino que encomienda sus compras directas a los <a href=\"https:\/\/www.salesforce.com\/es\/blog\/what-are-large-language-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">grandes modelos de lenguaje<\/a> (LLM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un <a href=\"https:\/\/www.salesforce.com\/es\/retail\/resources\/connected-shoppers-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">estudio<\/a> de Salesforce revela que el 39% de los usuarios utiliza IA para buscar productos. Adem\u00e1s, durante la <a href=\"https:\/\/www.salesforce.com\/es\/blog\/holiday-predictions-2025\/\">\u00faltima temporada navide\u00f1a<\/a>, los agentes de IA influyeron en el 21% de las reservas globales, representando 263.000 millones de d\u00f3lares en ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plataformas como ChatGPT, Perplexity, Gemini y Claude est\u00e1n redefiniendo el consumo. El nuevo reto comercial es lograr que los <a href=\"https:\/\/www.salesforce.com\/es\/agentforce\/ai-agents\/\">agentes inteligentes<\/a> encuentren y recomienden su cat\u00e1logo mediante el comercio ag\u00e9ntico.<\/p>\n\n\n\n<h2 id=\"h-por-que-el-comercio-agentico-impulsa-las-ventas\" class=\"wp-block-heading\">Por qu\u00e9 el comercio ag\u00e9ntico impulsa las ventas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/www.salesforce.com\/es\/commerce\/ai\/agentic-commerce\/\">comercio ag\u00e9ntico<\/a> representa una evoluci\u00f3n superior al comercio electr\u00f3nico tradicional porque procesa la intenci\u00f3n real del comprador en lugar de simples palabras clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un i<a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-agentic-commerce-opportunity-how-ai-agents-are-ushering-in-a-new-era-for-consumers-and-merchants\" target=\"_blank\" rel=\"noreferrer noopener\">nforme de McKinsey<\/a> calific\u00f3 este fen\u00f3meno como \u00abun cambio s\u00edsmico en el mercado\u00bb, compar\u00e1ndolo con el auge del ecommerce pero destacando que su adopci\u00f3n ocurrir\u00e1 a un ritmo mucho m\u00e1s acelerado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de las b\u00fasquedas r\u00edgidas, los consumidores expresan necesidades complejas en lenguaje natural, permitiendo a la IA identificar los art\u00edculos con mayor ajuste contextual.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mayor conversi\u00f3n:<\/strong> Los compradores procedentes de plataformas de <a href=\"https:\/\/trailhead.salesforce.com\/es\/content\/learn\/modules\/generative-ai-basics\" target=\"_blank\" rel=\"noreferrer noopener\">IA generativa<\/a> registran el doble de probabilidades de compra que los de canales tradicionales.<\/li>\n\n\n\n<li><strong>Ahorro de tiempo y personalizaci\u00f3n:<\/strong> Los usuarios delegan la comparaci\u00f3n de precios, especificaciones y ofertas en asistentes autom\u00e1ticos.<\/li>\n\n\n\n<li><strong>Ampliaci\u00f3n de alcance:<\/strong> Abre la puerta a nuevos segmentos de clientes que consultan respuestas sintetizadas en lugar de listas de enlaces.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Descubra la demo de Agentforce Commerce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Simplifique todas las fases del proceso, desde la creaci\u00f3n de la tienda digital a las estrategias para impulsar las ventas en los puntos de contacto con el cliente.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/form\/commerce\/commerce-cloud-overview-demo\/\">Ver demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 id=\"h-tres-estrategias-de-optimizacion-para-agentes-de-ia\" class=\"wp-block-heading\">Tres estrategias de optimizaci\u00f3n para agentes de IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adaptar la infraestructura digital para los LLM exige dise\u00f1ar sitios web visibles, fiables y estructurados tanto para humanos como para algoritmos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implemente estos tres pasos esenciales de optimizaci\u00f3n para agentes de IA:<\/p>\n\n\n\n<h3 id=\"h-1-limpie-sus-datos-con-formato-estructurado\" class=\"wp-block-heading\">1. Limpie sus datos con formato estructurado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/ai-powered-shopping\" target=\"_blank\" rel=\"noreferrer noopener\">50%<\/a> de los empresarios y profesionales del marketing teme no aparecer en los resultados de b\u00fasqueda de la IA por la mala calidad de sus datos. Los agentes de IA necesitan informaci\u00f3n impecable y accesible para validar cat\u00e1logos de productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acciones prioritarias de los datos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.salesforce.com\/es\/data\/what-is-structured-data\/\">Datos estructurados<\/a>:<\/strong> Incluya marcas, modelos, SKU, precios, colores, tallas y dimensiones en el c\u00f3digo del sitio web.<\/li>\n\n\n\n<li><strong>Pol\u00edticas claras:<\/strong> Garantice que las condiciones de env\u00edo, garant\u00edas y devoluciones sean transparentes.<\/li>\n\n\n\n<li><strong>Datos no estructurados:<\/strong> A\u00f1ada t\u00e9rminos de uso real como \u00abimpermeable\u00bb, \u00abcuero vegano\u00bb o \u00abideal para clima fr\u00edo\u00bb.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ejemplo de descripci\u00f3n optimizada para LLM:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abS\u00e9rum con 10 % de vitamina C pura y \u00e1cido fer\u00falico (pH 3,0). Combate hiperpigmentaci\u00f3n y l\u00edneas de expresi\u00f3n. Apto para todo tipo de pieles, libre de fragancias, parabenos y no comedog\u00e9nico.\u00bb<\/em><\/p>\n\n\n\n<h3 id=\"h-2-integre-su-catalogo-en-openai-o-google\" class=\"wp-block-heading\">2. Integre su cat\u00e1logo en OpenAI o Google<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El siguiente paso es conectar los datos de producto directamente con las plataformas donde operan los usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes de <a href=\"https:\/\/www.salesforce.com\/es\/commerce\/b2c-ecommerce\/\">Salesforce B2C Commerce<\/a> disponen de integraciones est\u00e1ndar para transmitir informaci\u00f3n en tiempo real hacia la IA:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>OpenAI (<a href=\"https:\/\/openai.com\/index\/powering-product-discovery-in-chatgpt\/\">ACP &#8211; Agentic Commerce Protocol<\/a>):<\/strong> Est\u00e1ndar directo para conectar cat\u00e1logos con ChatGPT.<\/li>\n\n\n\n<li><strong>Google (<a href=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\">UCP &#8211; Universal Commerce Protocol<\/a>):<\/strong> Protocolo de c\u00f3digo abierto para sincronizar con Gemini.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los LLM priorizan los <em>feeds<\/em> de datos estructurados directos frente a la informaci\u00f3n extra\u00edda (<em>crawleada<\/em>) de sitios web gen\u00e9ricos.<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Agentforce Commerce<\/h2>\n\t\t\t<p>Descubra c\u00f3mo reducir los costes y personalizar la experiencia de compra con datos unificados y agentes de IA.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/es\/content\/learn\/trails\/agentforce-commerce-sell-everywhere-anytime\" target=\"_blank\" rel=\"noreferrer noopener\">Visitar ruta<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+4.600\u00a0puntos<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Agentforce Commerce: vende de todo en todo momento<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h3 id=\"h-3-construya-reputacion-de-marca-fuera-de-su-sitio-web\" class=\"wp-block-heading\">3. Construya reputaci\u00f3n de marca fuera de su sitio web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La IA eval\u00faa la confianza de una marca mediante se\u00f1ales externas. Los agentes de IA consultan menciones, evaluaciones y debates en tiempo real para verificar la calidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estrategias para reforzar la autoridad externa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rese\u00f1as verificadas:<\/strong> Solicite activamente valoraciones detalladas a sus clientes tras cada compra.<\/li>\n\n\n\n<li><strong>Presencia en comunidades:<\/strong> Fomente la conversaci\u00f3n y menciones positivas en foros como Reddit.<\/li>\n\n\n\n<li><strong>Relaciones p\u00fablicas digitales:<\/strong> Colabore con prensa y <em>microinfluencers<\/em> con audiencias genuinas y comprometidas.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-la-necesidad-de-un-enfoque-omnicanal\" class=\"wp-block-heading\">La necesidad de un enfoque omnicanal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pese al auge del comercio ag\u00e9ntico, el proceso de compra sigue siendo multinivel. De hecho, PwC <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/gen-z-consumer-trends.html\" target=\"_blank\" rel=\"noreferrer noopener\">observ\u00f3<\/a> que el 61% de la Generaci\u00f3n Z prefiere descubrir productos en tiendas f\u00edsicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, el proceso de compra tiende a ser complejo y fragmentado. Seg\u00fan un estudio de Salesforce, el consumidor medio interact\u00faa hasta nueve veces con una marca antes de adquirir un producto. En el 2025, el 80% de los consumidores realiz\u00f3 al menos una compra en una tienda f\u00edsica, el 83% compr\u00f3 por Internet, y el 24%, a trav\u00e9s de una red social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Captar al cliente requiere presencia integral: experiencias f\u00edsicas memorables, estrategias con creadores de contenido y cat\u00e1logos optimizados para motores de respuesta de IA.<\/p>\n\n\n\n<h2 id=\"h-el-comercio-agentico-va-al-encuentro-del-consumidor\" class=\"wp-block-heading\">El comercio ag\u00e9ntico va al encuentro del consumidor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El mercado ha cambiado la b\u00fasqueda reactiva por la recomendaci\u00f3n proactiva dentro de entornos conversacionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alinear su negocio con la optimizaci\u00f3n para agentes de IA garantiza que su marca est\u00e9 presente all\u00ed donde los clientes toman sus decisiones: en ChatGPT, Gemini y Perplexity.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfAlguna pregunta?<br>Nosotros le ayudamos<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/company\/contact-us\/?icid=SFBLOG:offer-blog:701ed00001RZ8E0AAL&#038;nc=701ed00001RZ8E0AAL\">Contactar<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preguntas-frecuentes\">Preguntas frecuentes<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 es el comercio ag\u00e9ntico? <\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">Es una nueva forma de comprar en la que se utilizan <a href=\"https:\/\/www.salesforce.com\/es\/artificial-intelligence\/what-are-large-language-models\/\">grandes modelos de lenguaje<\/a> extenso (LLM) o agentes de IA para buscar, investigar y recibir recomendaciones de productos.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfEn qu\u00e9 se diferencia GEO\/AEO del SEO tradicional?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">El SEO busca posicionar enlaces en motores de b\u00fasqueda, mientras que la <strong>optimizaci\u00f3n para agentes de IA<\/strong> (GEO\/AEO) estructura datos y autoridad para que los LLM sinteticen y recomienden la marca directamente.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfPor qu\u00e9 es importante esta tendencia para mi negocio? <\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">Porque los compradores que provienen de plataformas de IA tienen el doble de posibilidades de comprar que el resto de los visitantes.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfLa IA tiene en cuenta las opiniones en redes sociales? <\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">S\u00ed, los agentes de IA consultan opiniones en sitios como TikTok y Reddit para decidir si una marca es de confianza.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los agentes de IA y los LLM est\u00e1n revolucionando la experiencia de compra. Descubra estos 3 consejos para conseguir que la IA conozca su marca.<\/p>\n","protected":false},"author":662,"featured_media":12993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6431ad8df9b84848aa355bd3d4332c7d","post_meta_title":"","ai_synopsis":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"sf_topic":[622,39,420],"sf_content_type":[],"blog":[],"coauthors":[707,118],"class_list":["post-12989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-agentforce","sf_topic-commerce","sf_topic-retail-insights-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comercio ag\u00e9ntico: c\u00f3mo posicionar su marca en la IA | Salesforce<\/title>\n<meta name=\"description\" content=\"Descubra qu\u00e9 es el comercio ag\u00e9ntico y aplique la optimizaci\u00f3n para agentes de IA para que ChatGPT y Gemini recomienden sus productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/es\/blog\/tips-to-win-agentic-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los agentes de IA est\u00e1n comprando: \u00bfencontrar\u00e1n su marca?\" \/>\n<meta property=\"og:description\" content=\"Los agentes de IA y los LLM est\u00e1n revolucionando la experiencia de compra. 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