{"id":13874,"date":"2026-10-29T12:18:07","date_gmt":"2026-10-29T12:18:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13874"},"modified":"2026-10-29T13:02:56","modified_gmt":"2026-10-29T13:02:56","slug":"b2c-commerce-october-26-release","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/b2c-commerce-october-26-release\/","title":{"rendered":"Precisi\u00f3n lista para los picos de demanda: la versi\u00f3n de octubre de 2026 de B2C Commerce"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>La versi\u00f3n de B2C Commerce de octubre de 2026 introduce compras desde Gemini y B\u00fasqueda de Google mediante UCP.<\/li>\n\n\n\n<li>Merchandising Agent y Agentic Commerce Search agilizan la categorizaci\u00f3n y la localizaci\u00f3n de inventario f\u00edsico.<\/li>\n\n\n\n<li>Elimina la necesidad de Data 360 para establecer emparejamientos y sincronizar perfiles con <em>Person Accounts<\/em>.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">El tiempo es dinero durante la campa\u00f1a de compras navide\u00f1as, cuando cada segundo cuenta para la rentabilidad de una marca. Por lo tanto, perder horas navegando por jerarqu\u00edas de cat\u00e1logo o configurando entornos ralentiza la operativa justo cuando m\u00e1s se necesita acelerar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los compradores exigen personalizaci\u00f3n instant\u00e1nea, pagos en un clic y coherencia de precios omnicanal. La versi\u00f3n de octubre de 2026 de <a href=\"https:\/\/www.salesforce.com\/es\/commerce\/b2c-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2C Commerce<\/a> responde a estas demandas mediante automatizaci\u00f3n ag\u00e9ntica y comercio unificado para resistir los mayores picos de demanda.<\/p>\n\n\n\n<h2 id=\"h-integracion-con-universal-commerce-protocol-ucp-ya-disponible\" class=\"wp-block-heading\">Integraci\u00f3n con Universal Commerce Protocol (UCP) ya disponible<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los minoristas ya pueden habilitar pagos directos impulsados por UCP en el ecosistema de Google. De este modo, los usuarios descubren y compran art\u00edculos en la app Gemini y en la B\u00fasqueda de Google (modo IA) manteniendo a la marca como comerciante oficial.<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible \n-->\n<script type=\"text\/javascript\" async=\"\" src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/X7EhGA5im2vNzH9pRMgiBf\" data-uuid=\"X7EhGA5im2vNzH9pRMgiBf\" data-v=\"4\" data-type=\"inline\">\n\n\n\n<h2 id=\"h-principales-ventajas-de-b2c-commerce-para-sus-equipos\" class=\"wp-block-heading\">Principales ventajas de B2C Commerce para sus equipos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las nuevas actualizaciones optimizan los flujos de trabajo de desarrolladores, especialistas en marketing y analistas durante la temporada comercial:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Merchandising \u00e1gil con IA ag\u00e9ntica integrada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Business Manager incorpora capacidades aut\u00f3nomas para estructurar cat\u00e1logos en cuesti\u00f3n de minutos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fasqueda conversacional de cat\u00e1logo:<\/strong> El Merchandising Agent procesa peticiones en lenguaje natural para generar filtros complejos autom\u00e1ticamente.<\/li>\n\n\n\n<li><strong>Categorizaci\u00f3n automatizada de productos:<\/strong> La IA examina el cat\u00e1logo, sugiere asignaciones para productos base y marca los art\u00edculos sin categorizar en el dashboard.<\/li>\n<\/ul>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible \n-->\n<script type=\"text\/javascript\" async=\"\" src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/qXzQDpGaNY6DrMUNTKQBiy\" data-uuid=\"qXzQDpGaNY6DrMUNTKQBiy\" data-v=\"4\" data-type=\"inline\">\n\n\n\n<h3 id=\"h-2-busqueda-y-descubrimiento-basados-en-la-intencion\" class=\"wp-block-heading\">2. B\u00fasqueda y descubrimiento basados en la intenci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con <a href=\"https:\/\/www.salesforce.com\/es\/commerce\/ai\/agentic-search\/\">Agentic Commerce Search<\/a> (disponible para clientes de Salesforce B2C Commerce, Shopify o Adobe) y el nuevo <a href=\"https:\/\/www.salesforce.com\/es\/commerce\/resources\/shopper-agent-df26\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopper Agent<\/a>, Carter, los clientes encuentran productos con precisi\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conciencia de p\u00e1gina para Carter:<\/strong> El agente analiza el contexto visual del usuario (ficha, categor\u00eda o carrito) para ofrecer recomendaciones certeras.<\/li>\n\n\n\n<li><strong>Compatibilidad con \u00abComprar en la tienda\u00bb:<\/strong> Permite buscar productos disponibles en stock local mediante lenguaje natural sin configuraciones manuales a\u00f1adidas.<\/li>\n\n\n\n<li><strong>Descubrimiento multiling\u00fce global:<\/strong> Interpreta consultas informales en cualquier idioma para acelerar la expansi\u00f3n internacional.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-3-navegacion-fluida-y-gestion-en-business-manager\" class=\"wp-block-heading\">3. Navegaci\u00f3n fluida y gesti\u00f3n en Business Manager<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se incorporan mejoras de interfaz dise\u00f1adas para gestionar m\u00faltiples marcas internacionales a gran escala:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atribuci\u00f3n de ingresos externos:<\/strong> Permite comparar pedidos, conversi\u00f3n y facturaci\u00f3n procedente de B\u00fasqueda, Redes Sociales, Email y Chatbots en un solo panel.<\/li>\n<\/ul>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible \n-->\n<script type=\"text\/javascript\" async=\"\" src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/2gsc1FC8Vx5cfqtFLDu2fU\" data-uuid=\"2gsc1FC8Vx5cfqtFLDu2fU\" data-v=\"4\" data-type=\"inline\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Panel plegable:<\/strong> Maximiza el espacio de trabajo replegando la barra de navegaci\u00f3n lateral seg\u00fan las necesidades operativas.<\/li>\n\n\n\n<li><strong>B\u00fasqueda masiva de art\u00edculos:<\/strong> Admite rastrear hasta 1.000 ID de producto de manera simult\u00e1nea en el listado central.<\/li>\n\n\n\n<li><strong>Soporte regional ampliado:<\/strong> Ofrece compatibilidad con hasta 1.000 idiomas y configuraciones regionales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Conexi\u00f3n nativa con el ecosistema de Salesforce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se eliminan las barreras t\u00e9cnicas habituales para consolidar una visi\u00f3n operativa de cliente compartida:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conexiones sin licencia obligatoria:<\/strong> Conecte B2C Commerce con su organizaci\u00f3n de Salesforce sin requerir <a href=\"https:\/\/www.salesforce.com\/es\/data\/\">Data 360<\/a> de partida.<\/li>\n\n\n\n<li><strong>Desemparejamiento aut\u00f3nomo:<\/strong> Los administradores pueden reconectar instancias de confianza tras actualizar sandboxes sin acudir a soporte.<\/li>\n\n\n\n<li><strong>Entornos de prueba flexibles:<\/strong> Habilite sandboxes no productivos con cualquier entorno de pruebas para reducir costes.<\/li>\n\n\n\n<li><strong>Sincronizaci\u00f3n de perfiles en tiempo real:<\/strong> Los cambios en los datos del comprador se reflejan en las <em>Person Accounts<\/em> en segundos.<\/li>\n<\/ul>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible \n-->\n<script type=\"text\/javascript\" async=\"\" src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/5aKKywLFe1qE7jdEqWe3aD\" data-uuid=\"5aKKywLFe1qE7jdEqWe3aD\" data-v=\"4\" data-type=\"inline\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sincronizaci\u00f3n incremental para POS:<\/strong> Transmita cambios de precios y detalles traducidos a las cajas f\u00edsicas sin realizar volcados masivos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Protecci\u00f3n de m\u00e1rgenes y alta disponibilidad operativa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las ca\u00eddas del sistema, el tr\u00e1fico automatizado de bots y los desfases de stock impactan con fuerza durante los picos de ventas. Por lo tanto, hemos incorporado salvaguardas de autoservicio y sincronizaciones precisas para garantizar un entorno seguro y estable.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Controles directos de seguridad SCAPI:<\/strong> Gestione l\u00edmites de frecuencia, reglas de firewall (WAF) y purgas de cach\u00e9 desde Business Manager o v\u00eda API. De este modo, neutraliza ataques de bots e intentos de robo de credenciales sin intermediarios ni esperas de soporte.<\/li>\n<\/ul>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible \n-->\n<script type=\"text\/javascript\" async=\"\" src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto\" class=\"vidyard-player-embed\" src=\"https:\/\/salesforce.vidyard.com\/watch\/Hp8NDWEnKm1p9HoN8omhqW\" data-uuid=\"Hp8NDWEnKm1p9HoN8omhqW\" data-v=\"4\" data-type=\"inline\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enterprise Eventing (GA):<\/strong> Reciba alertas instant\u00e1neas ante eventos de procesamiento o cambios de datos. En consecuencia, puede activar flujos en sistemas externos mediante webhooks HTTP sin depender de tareas por lotes lentas. Esto tambi\u00e9n incluye compatibilidad con:\u2028\n<ul class=\"wp-block-list\">\n<li><strong>Eventos personalizados para su negocio:<\/strong> Defina y emita eventos adaptados a su operativa declar\u00e1ndolos en un cartucho. As\u00ed, estos eventos se env\u00edan autom\u00e1ticamente al cumplirse sus reglas de negocio con la misma configuraci\u00f3n de entrega.<\/li>\n\n\n\n<li><strong>Evento sf.cc.order.placed en tiempo real:<\/strong> B2C Commerce notifica el instante exacto en que un usuario compra. Por consiguiente, puede disparar de inmediato la preparaci\u00f3n log\u00edstica, el an\u00e1lisis antifraude y las campa\u00f1as de fidelizaci\u00f3n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Herramientas avanzadas con Agentic Developer Toolkit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tras la llegada de B2C CLI 2.0, el kit de desarrollo potencia la productividad t\u00e9cnica del equipo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Base documental integrada:<\/strong> Los comandos de ayuda buscan directamente en gu\u00edas de mitigaci\u00f3n de bots, ventas flash y documentaci\u00f3n OCAPI.<\/li>\n\n\n\n<li><strong>Runbooks de operaciones:<\/strong> Protocolos guiados para investigar ca\u00eddas de rendimiento, ataques automatizados o incidencias en pedidos.<\/li>\n\n\n\n<li><strong>Modo SCAPI Code:<\/strong> Permite que un asistente de IA consulte la API en vivo y ejecute scripts seguros para auditar promociones activas o accesos an\u00f3malos.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=cc.b2c_embedded_cdn.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Documentaci\u00f3n eCDN<\/a> renovada:<\/strong> Gu\u00edas claras para optimizar y desplegar la red de entrega de contenido nativa.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-preparacion-continua-para-la-temporada-alta\" class=\"wp-block-heading\">Preparaci\u00f3n continua para la temporada alta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anticiparse a las semanas de mayor actividad comercial requiere dotar a los equipos de tecnolog\u00eda fiable y conocimientos pr\u00e1cticos. En conclusi\u00f3n, la versi\u00f3n de octubre de B2C Commerce sienta las bases t\u00e9cnicas para transformar el estr\u00e9s de los picos de demanda en una experiencia fluida, escalable y rentable.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfAlguna pregunta?<br>Nosotros le ayudamos<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/es\/commerce\/contact\/contact-us\/?d=pb\">Hable con un experto<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preguntas-frecuentes\">Preguntas frecuentes<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\u00bfC\u00f3mo ayuda la b\u00fasqueda ag\u00e9ntica en B2C Commerce durante las ventas navide\u00f1as?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">Permite que los compradores busquen con lenguaje cotidiano y consulten la disponibilidad en tiendas locales en tiempo real, lo que incrementa las conversiones en per\u00edodos de compras urgentes.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfSe requiere una licencia de Data 360 para utilizar los nuevos agentes en B2C Commerce?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">No. Esta actualizaci\u00f3n elimina esa restricci\u00f3n, permitiendo establecer conexiones de confianza directas para habilitar Merchandising Agent y Shopper Agent con menor fricci\u00f3n de configuraci\u00f3n.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 aporta la integraci\u00f3n con Universal Commerce Protocol (UCP)?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">Permite que los consumidores descubran y completen la compra directamente desde plataformas de Google o la app de Gemini, conservando la marca todo el control transaccional como comerciante registrado.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>El tiempo es dinero durante la campa\u00f1a de compras navide\u00f1as, cuando cada segundo cuenta para la rentabilidad de una marca. Por lo tanto, perder horas navegando por jerarqu\u00edas de cat\u00e1logo o configurando entornos&hellip;<\/p>\n","protected":false},"author":517,"featured_media":13885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"7bd6a3043f3c4a1f96868d639e946505","post_meta_title":"","ai_synopsis":"","_sf_experience":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[39,1,111],"sf_content_type":[],"blog":[],"coauthors":[118],"class_list":["post-13874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-ecommerce","sf_topic-retail-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Novedades de B2C Commerce para picos de demanda | Blog<\/title>\n<meta name=\"description\" content=\"Descubra las novedades de B2C Commerce para los picos de demanda: IA ag\u00e9ntica en merchandising, UCP con Google y sincronizaci\u00f3n omnicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/es\/blog\/b2c-commerce-october-26-release\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Precisi\u00f3n lista para los picos de demanda: la versi\u00f3n de octubre de 2026 de B2C Commerce\" \/>\n<meta property=\"og:description\" content=\"La versi\u00f3n de B2C Commerce de octubre de 2026 introduce compras desde Gemini y B\u00fasqueda de Google mediante UCP. 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