{"id":3638,"date":"2024-06-28T13:58:15","date_gmt":"2024-06-28T13:58:15","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3638"},"modified":"2024-07-19T15:03:50","modified_gmt":"2024-07-19T15:03:50","slug":"salesforce-marketing-commerce-summit-ia-generativa-y-uso-inteligente-de-los-datos","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/salesforce-marketing-commerce-summit-ia-generativa-y-uso-inteligente-de-los-datos\/","title":{"rendered":"Marketing y Commerce Summit: IA generativa"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-\"><\/h1>\n\n\n\n<p>El Florida Park de Madrid se transform\u00f3 durante unas horas en el epicentro de la innovaci\u00f3n durante el Salesforce <a href=\"https:\/\/www.salesforce.com\/es\/marketing\/\">Marketing<\/a> &amp; <a href=\"https:\/\/www.salesforce.com\/es\/commerce\/\">Commerce<\/a> Summit, celebrado recientemente. Profesionales destacados del marketing y del ecommerce se reunieron para explorar c\u00f3mo la digitalizaci\u00f3n, la <a href=\"https:\/\/www.salesforce.com\/es\/artificial-intelligence\/\">inteligencia artificial<\/a> (IA) generativa y el uso inteligente de los datos est\u00e1n redefiniendo la interacci\u00f3n con los clientes y la optimizaci\u00f3n de las operaciones comerciales.<\/p>\n\n\n\n<p>Seg\u00fan el reciente informe \u00abState of Marketing\u00bb de Salesforce, el 73% de los profesionales del marketing en Espa\u00f1a ya est\u00e1n experimentando o han implementado completamente la IA en sus flujos de trabajo. Por este motivo, la IA generativa fue uno de los protagonistas del encuentro. Este enfoque no solo responde a una tendencia global, sino que tambi\u00e9n refleja un compromiso local con la innovaci\u00f3n y la eficiencia. La personalizaci\u00f3n, la gesti\u00f3n de datos y la publicidad program\u00e1tica son solo algunas de las \u00e1reas donde la IA est\u00e1 haciendo una diferencia significativa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-innovacion-y-casos-de-exito\"><strong>Innovaci\u00f3n y Casos de \u00c9xito<\/strong><\/h3>\n\n\n\n<p>El evento no solo fue una plataforma para discutir tendencias emergentes, sino tambi\u00e9n un escaparate de \u00e9xito tangible. Empresas como <strong>Movistar+<\/strong>, <strong>Telepizza <\/strong>y <strong><a href=\"https:\/\/www.salesforce.com\/es\/resources\/customer-stories\/astara\/\">astara<\/a> <\/strong>compartieron c\u00f3mo han evolucionado su relaci\u00f3n con los clientes mediante la implementaci\u00f3n de las tecnolog\u00edas Salesforce y c\u00f3mo planean introducir la <a href=\"https:\/\/www.salesforce.com\/es\/artificial-intelligence\/\">IA<\/a> en sus estrategias digitales. Adem\u00e1s, el proyecto de la Fundaci\u00f3n Madrina destac\u00f3 la importancia de la generosidad y el talento humano en la creaci\u00f3n de espacios acogedores para los necesitados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd44a33bba3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd44a33bba3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2024\/06\/IMG_0575.jpg?w=1024\" alt=\"\" class=\"wp-image-3640\" srcset=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2024\/06\/IMG_0575.jpg 4032w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2024\/06\/IMG_0575.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2024\/06\/IMG_0575.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2024\/06\/IMG_0575.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2024\/06\/IMG_0575.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2024\/06\/IMG_0575.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/es\/blog\/wp-content\/uploads\/sites\/13\/2024\/06\/IMG_0575.jpg?w=150&amp;h=113 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-novedades-desde-el-evento-connections\"><strong>Novedades desde el Evento Connections<\/strong><\/h3>\n\n\n\n<p>El <a href=\"https:\/\/www.salesforce.com\/es\/marketing\/\">Marketing<\/a> &amp; <a href=\"https:\/\/www.salesforce.com\/es\/commerce\/\">Commerce<\/a> Summit tambi\u00e9n sirvi\u00f3 para anunciar en Espa\u00f1a las novedades del evento Connections celebrado en Chicago unas semanas antes. All\u00ed Salesforce present\u00f3 innovaciones que prometen transformar a\u00fan m\u00e1s el panorama del marketing y el comercio, con la IA de fondo.<\/p>\n\n\n\n<p>Destac\u00f3 el lanzamiento de Salesforce Zero Copy Partner Network y las mejoras en Salesforce Einstein, que ahora permite una personalizaci\u00f3n a\u00fan m\u00e1s profunda basada en datos en tiempo real. Estas herramientas no solo facilitan la creaci\u00f3n de contenido relevante sino que, tambi\u00e9n, optimizan la experiencia del cliente a trav\u00e9s de m\u00faltiples canales digitales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-un-futuro-conectado-y-personalizado\"><strong>Un Futuro Conectado y Personalizado<\/strong><\/h3>\n\n\n\n<p>El Summit no solo destac\u00f3 la importancia de la tecnolog\u00eda en el marketing y el comercio modernos, sino que tambi\u00e9n subray\u00f3 la necesidad de una integraci\u00f3n efectiva de datos. Con el 61% de los marketers espa\u00f1oles accediendo a datos en tiempo real, la capacidad de actuar r\u00e1pidamente es m\u00e1s crucial que nunca. Sin embargo, la colaboraci\u00f3n sigue siendo esencial, ya que el 55% a\u00fan depende del soporte de IT para implementar sus campa\u00f1as.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-agradecimientos-y-mirada-al-futuro\"><strong>Agradecimientos y Mirada al Futuro<\/strong><\/h3>\n\n\n\n<p>Agradecemos profundamente a nuestros patrocinadores, <strong>Capgemini, Jakala, Leadclic, Nateevo, Omega CRM, OSF Digital, The Cocktail <\/strong>y<strong>&nbsp; Viseo<\/strong>, cuyo apoyo fue vital para el \u00e9xito del evento. Mirando hacia el futuro, Salesforce contin\u00faa comprometido con la innovaci\u00f3n y la excelencia, asegurando que nuestros clientes siempre est\u00e9n a la vanguardia de un mercado competitivo.<\/p>\n\n\n\n<p>Este evento no solo ha sido una celebraci\u00f3n de lo que se ha logrado, sino tambi\u00e9n un claro indicador de lo que est\u00e1 por venir en el mundo del marketing y el comercio. La integraci\u00f3n de IA y la gesti\u00f3n inteligente de datos no son solo el futuro; son el presente, y estamos emocionados de liderar el camino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Marketing &#038; Commerce Summit nos adentramos en la IA generativa y el uso inteligente de los datos<\/p>\n","protected":false},"author":235,"featured_media":3639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[39,6,330],"sf_content_type":[],"blog":[490,504,528],"coauthors":[118],"class_list":["post-3638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-marketing-cloud","sf_topic-ai","blog-marketing-cloud","blog-commerce","blog-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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