{"id":542,"date":"2020-03-24T19:16:00","date_gmt":"2023-10-17T19:16:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=542"},"modified":"2023-10-17T19:49:53","modified_gmt":"2023-10-17T19:49:53","slug":"leading-through-change","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/leading-through-change\/","title":{"rendered":"Ayudando a las empresas a gestionar la crisis"},"content":{"rendered":"\n<p> En estos d\u00edas de tremendo desaf\u00edo global y continua transformaci\u00f3n empresarial, hemos desarrollado \u00ab<b>Liderando a trav\u00e9s del Cambio<\/b>\u00ab, una serie de recursos para altos ejecutivos, l\u00edderes de peque\u00f1as empresas y aquellos que se encuentran en medio. Nuestros objetivos son simples: <\/p>\n<ol>\n<li>proporcionar liderazgo intelectual, consejos y recursos de Salesforce y nuestra comunidad de Trailblazers para ayudar a los l\u00edderes empresariales a superar la crisis;<\/li>\n<li>proporcionar un foro para la comunidad y la conversaci\u00f3n con los compa\u00f1eros.<\/li>\n<\/ol>\n<p><b>Compartiremos contenido que es universalmente \u00fatil<\/b>, independientemente del papel que desempe\u00f1es en la empresa, as\u00ed como orientaci\u00f3n espec\u00edfica para CEOs, CMOs, CIOs, CROs, VPs de comercio, l\u00edderes de servicio, y para las industrias verticales. Por ejemplo, compartiremos consejos sobre comunicaciones de empleados, comunicaciones de clientes, resoluci\u00f3n de problemas de facturaci\u00f3n y mantenimiento de las relaciones con los clientes en la era del trabajo desde casa. Durante veinti\u00fan a\u00f1os hemos escuchado a los clientes compartir sus mayores oportunidades y desaf\u00edos m\u00e1s complicados. Durante este tiempo, tambi\u00e9n hemos disfrutado de los conocimientos de los Trailblazers &#8211; esa comunidad de innovadores empresariales que han experimentado una transformaci\u00f3n personal y profesional -. Extraeremos lo mejor de nuestra experiencia, y de estas relaciones, para compartir los mejores conocimientos con todos vosotros. Pero, ahora, tambi\u00e9n me gustar\u00eda saber qu\u00e9 opinas t\u00fa. Por favor, env\u00edame un mensaje (cmo@salesforce.com) para saber con qu\u00e9 est\u00e1s lidiando, qu\u00e9 preguntas tienes, o ideas sobre c\u00f3mo podemos compartir lo que aprendemos de nuestros clientes para ayudar en nuestra manera de enfocar las cosas. Vuestro feedback afectar\u00e1 directamente al contenido de nuestra Serie de Liderazgo para el Cambio, la comunidad y la conversaci\u00f3n en el futuro. Aunque estos son tiempos dif\u00edciles para todos nosotros, estoy segura de que, juntos, tambi\u00e9n veremos nuevas oportunidades de conectar con nuestros clientes y nuevas formas de hacer negocios. Por favor, comparte estos contenidos con cualquier persona de tu c\u00edrculo profesional que pueda beneficiarse de los conocimientos y la perspectiva de sus compa\u00f1eros. Stephanie Buscemi Chief Marketing Officer, Salesforce<\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/es\/es\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque estos son tiempos dif\u00edciles para todos nosotros, juntos, tambi\u00e9n veremos nuevas oportunidades de conectar con nuestros clientes y nuevas formas de hacer 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