{"id":9431,"date":"2026-02-19T10:37:23","date_gmt":"2026-02-19T10:37:23","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9431"},"modified":"2026-02-19T11:08:22","modified_gmt":"2026-02-19T11:08:22","slug":"email-authentication","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/email-authentication\/","title":{"rendered":"Autenticaci\u00f3n de correos electr\u00f3nicos: Gu\u00eda completa"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>La autenticaci\u00f3n de correos electr\u00f3nicos asegura que los mensajes provienen de un remitente leg\u00edtimo y protege la reputaci\u00f3n del dominio.<\/li>\n\n\n\n<li>Sin una autenticaci\u00f3n adecuada, los correos pueden terminar en la carpeta de spam o no ser entregados.<\/li>\n\n\n\n<li>Los protocolos principales para autenticar correos son SPF, DKIM y DMARC, que trabajan de manera complementaria.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Llegar a la bandeja de entrada de sus clientes depende hoy m\u00e1s que nunca de la autenticaci\u00f3n de correos electr\u00f3nicos. Los principales proveedores (MBP) como Gmail, Yahoo, Apple, Microsoft y Orange han endurecido sus reglas. Si no autentica su dominio, sus correos electr\u00f3nicos simplemente no llegar\u00e1n.<\/p>\n\n\n\n<p>Utilizar un <a href=\"https:\/\/www.salesforce.com\/es\/marketing\/engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">proveedor de servicios de correo<\/a> (ESP) es el primer paso para enviar mensajes a una larga lista de usuarios, pero eso no le garantiza alcanzar la bandeja de entrada.\u00a0La autenticaci\u00f3n funciona como una firma digital que demuestra a los proveedores que usted es un remitente leg\u00edtimo, protegiendo tanto su reputaci\u00f3n como el ROI de sus <a href=\"https:\/\/www.salesforce.com\/es\/marketing\/email\/\">campa\u00f1as<\/a>.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Marketing Cloud hace realidad el agentic marketing.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Vea la demo y descubra c\u00f3mo promover campa\u00f1as personalizadas y basadas en IA con Marketing Cloud.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/es\/marketing\/demos\/crm-overview\/?d=pb\">Ver demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-la-autenticacion-de-correos-electronicos\">\u00bfQu\u00e9 es la autenticaci\u00f3n de correos electr\u00f3nicos?<\/h2>\n\n\n\n<p>La autenticaci\u00f3n de emails es un conjunto de protocolos t\u00e9cnicos que verifican que un mensaje proviene realmente del dominio que dice enviarlo. Su objetivo es proteger la reputaci\u00f3n del remitente, evitar la suplantaci\u00f3n y mejorar la entregabilidad.<\/p>\n\n\n\n<p>Este proceso permite a los filtros de spam y a los proveedores de correo electr\u00f3nico asociar una reputaci\u00f3n verificable a su dominio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-es-importante-la-autenticacion-de-correos-electronicos\">\u00bfPor qu\u00e9 es importante la autenticaci\u00f3n de correos electr\u00f3nicos?<\/h2>\n\n\n\n<p>La autenticaci\u00f3n impacta directamente en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La entrega en bandeja de entrada.<\/li>\n\n\n\n<li>La reputaci\u00f3n del dominio.<\/li>\n\n\n\n<li>La protecci\u00f3n frente a suplantaci\u00f3n.<\/li>\n\n\n\n<li>El rendimiento y ROI de las campa\u00f1as.<\/li>\n<\/ul>\n\n\n\n<p>Si un tercero intenta enviar emails fraudulentos usando su dominio, una configuraci\u00f3n adecuada puede impedir que esos mensajes lleguen a los usuarios y da\u00f1en su reputaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-funciona-la-autenticacion-de-correos-electronicos\">\u00bfC\u00f3mo funciona la autenticaci\u00f3n de correos electr\u00f3nicos?<\/h2>\n\n\n\n<p>La autenticaci\u00f3n de emails se basa en tres t\u00e9cnicas clave que trabajan de forma conjunta para <a href=\"https:\/\/www.salesforce.com\/es\/blog\/dynamic-email-content\/\">validar el env\u00edo<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-sender-policy-framework-spf\">1. Sender Policy Framework (SPF):<\/h3>\n\n\n\n<p>SPF es un registro TXT publicado en el sistema de nombres de dominio (DNS) que especifica qu\u00e9 servidores est\u00e1n autorizados a enviar emails en nombre de su dominio.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u00e9 valida:<\/strong> el servidor de env\u00edo.<\/li>\n\n\n\n<li><strong>Qu\u00e9 protege:<\/strong> evita que IP no autorizadas env\u00eden correos fraudulentos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-domainkeys-identified-mail-dkim\">2. <strong>DomainKeys Identified Mail (DKIM)<\/strong><\/h3>\n\n\n\n<p>DKIM a\u00f1ade una firma criptogr\u00e1fica a cada mensaje utilizando un par de claves (p\u00fablica y privada).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u00e9 valida:<\/strong> la integridad del mensaje.<\/li>\n\n\n\n<li><strong>Qu\u00e9 protege:<\/strong> garantiza que el contenido no ha sido modificado durante el env\u00edo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-domain-based-message-authentication-reporting-amp-conformance-dmarc\">3. <strong>Domain-based Message Authentication, Reporting &amp; Conformance (DMARC)<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/help.salesforce.com\/s\/articleView?language=en_US&amp;id=000384283&amp;type=1\">DMARC<\/a> es un registro DNS que indica c\u00f3mo deben actuar los servidores cuando un mensaje no supera SPF o DKIM.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u00e9 valida:<\/strong> el alineamiento del dominio.<\/li>\n\n\n\n<li><strong>Qu\u00e9 protege:<\/strong> permite aplicar pol\u00edticas de cuarentena o rechazo y recibir reportes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-requisitos-actuales-de-gmail-yahoo-y-otros-proveedores\">Requisitos actuales de Gmail, Yahoo y otros proveedores<\/h2>\n\n\n\n<p>En los \u00faltimos dos a\u00f1os, el sector ha pasado de las sugerencias a las obligaciones. Plataformas como Gmail, Yahoo, Apple, Microsoft y Orange han implementado directrices estrictas que establecen los requisitos m\u00ednimos para enviar correos comerciales v\u00e1lidos.<\/p>\n\n\n\n<p>Si utiliza Marketing Cloud Engagement, el <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.mc_es_sender_authentication_package.htm&amp;type=5\">paquete de Autenticaci\u00f3n de Remitente (SAP)<\/a> ofrece una soluci\u00f3n integral. Es fundamental auditar sus dominios actuales con herramientas como <em><a href=\"https:\/\/aboutmy.email\/\" target=\"_blank\" rel=\"noreferrer noopener\">AboutMyEmail<\/a><\/em> para verificar que su configuraci\u00f3n DNS sea correcta antes de realizar env\u00edos masivos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consejos-y-errores-en-la-autenticacion-de-correos-electronicos\">Consejos y errores en la autenticaci\u00f3n de correos electr\u00f3nicos<\/h2>\n\n\n\n<p>Antes de lanzar su pr\u00f3xima <a href=\"https:\/\/www.salesforce.com\/eu\/marketing\/email\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1a de email<\/a>, revise estos puntos clave para evitar bloqueos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recomendaciones-para-el-exito\"><strong>Recomendaciones<\/strong> para el \u00e9xito:\u00a0<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Autentique completamente los env\u00edos con SPF, DKIM y DMARC.<\/li>\n\n\n\n<li>Analice y pruebe sus dominios actuales.<\/li>\n\n\n\n<li>Calcule el tiempo necesario para <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.mc_es_ip_address_warming.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">configurar y preparar el dominio<\/a> antes de enviar mensajes masivos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-errores-que-debe-evitar\"><strong>Errores<\/strong> que debe evitar:\u00a0<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confiar \u00fanicamente en m\u00e9tricas de apertura o clics para validar la salud t\u00e9cnica del dominio.<\/li>\n\n\n\n<li>Confundir la titularidad de un dominio registrado con una autenticaci\u00f3n t\u00e9cnica configurada.<\/li>\n\n\n\n<li>Ignorar las advertencias de los proveedores de correo electr\u00f3nico: <em>\u00abSi no cumple los requisitos, sus emails pueden marcarse como spam\u00bb<\/em>, advierte <a href=\"https:\/\/support.google.com\/mail\/answer\/81126?fl=1&amp;sjid=13186855593793147654-NC#requirements-5k&amp;zippy=%2Crequirements-for-sending-or-more-messages-per-day\">Gmail<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfAlguna pregunta?<br>Nosotros le ayudamos<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/form\/contact\/contactme\/?icid=SFBLOG:offer-blog:701ed00000zv3qsAAA&#038;nc=701ed00000zv3qsAAA\">Contactar<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preguntas-frecuentes\">Preguntas frecuentes<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\u00bfQu\u00e9 pasa si no autentico mis correos electr\u00f3nicos?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Si no cumple con los protocolos de autenticaci\u00f3n, es muy probable que los proveedores de email (MBP) rechacen sus mensajes o los marquen directamente como spam, lo que da\u00f1ar\u00e1 su reputaci\u00f3n de remitente y reducir\u00e1 dr\u00e1sticamente la efectividad de sus campa\u00f1as.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfCu\u00e1l es la diferencia entre SPF, DKIM y DMARC?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>El SPF autoriza qu\u00e9 servidores pueden enviar correos en su nombre; el DKIM garantiza mediante una firma digital que el contenido no ha sido manipulado; y el DMARC es la pol\u00edtica que indica al receptor qu\u00e9 hacer si los dos anteriores fallan.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfC\u00f3mo puedo saber si mi dominio de env\u00edo est\u00e1 correctamente autenticado?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Puede utilizar herramientas de validaci\u00f3n externas como <em><a href=\"https:\/\/aboutmy.email\/\" target=\"_blank\" rel=\"noreferrer noopener\">AboutMyEmail<\/a><\/em> o revisar la configuraci\u00f3n de su proveedor de servicios de correo (ESP). En Salesforce Marketing Cloud, esto se gestiona a trav\u00e9s del <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.mc_es_sender_authentication_package.htm&amp;type=5\">paquete SAP<\/a> (Sender Authentication Package).<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\u00bfLa autenticaci\u00f3n elimina completamente el riesgo de suplantaci\u00f3n?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>No es infalible, pero reduce significativamente el riesgo y protege la reputaci\u00f3n del dominio.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Los proveedores de correo ya exigen lo que antes eran recomendaciones. Aprenda c\u00f3mo asegurar que sus campa\u00f1as lleguen a la bandeja de entrada de sus clientes.<\/p>\n","protected":false},"author":134,"featured_media":9442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"9e6467e3f9074e1395967205b20ec9fa","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[14,37,631,622],"sf_content_type":[],"blog":[],"coauthors":[118],"class_list":["post-9431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-email-marketing","sf_topic-cmo-2","sf_topic-agentforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Autenticaci\u00f3n de correos electr\u00f3nicos: Gu\u00eda completa<\/title>\n<meta name=\"description\" content=\"Aprenda qu\u00e9 es la autenticaci\u00f3n de correos electr\u00f3nicos (SPF, DKIM, DMARC) y c\u00f3mo cumplir con los nuevos requisitos de Gmail y Yahoo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/es\/blog\/email-authentication\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autenticaci\u00f3n de correos electr\u00f3nicos: Gu\u00eda completa\" \/>\n<meta property=\"og:description\" content=\"Los proveedores de correo ya exigen lo que antes eran recomendaciones. 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